쉐도잉 연습: Steve Jobs on Quality - 영상으로 영어 말하기 배우기
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What holds them back, do you think?
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It's funny.
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The group of people that do not use quality in their marketing are the Japanese.
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You never see them using quality in their marketing.
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It's only the American companies that do.
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And yet, if you ask people on the street which products have the best reputation for quality, they will tell you the Japanese products.
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Now, why is that?
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How could that be?
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The answer is because customers don't form their opinions on quality from marketing.
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They don't form their opinions on quality from who won the Deming Award or who won the Baldrige Award.
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They form their opinions on quality from their own experience with the products or the services.
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And so one can spend enormous amounts of money on quality.
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One can win every quality award there is.
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And yet if your products don't live up to it, customers will not keep that opinion for long in their minds.
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And so I think where we have to start is with our products and our services, not with our marketing department.
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And we need to get back to the basics and go improve our products and services.
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Now, again, quality isn't just the product or the service.
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It's having the right product, you know, knowing where the market's going
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and having the most innovative products is just as much a
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part of quality as the quality of the construction of the product when you have it.
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And I think what we're seeing is the quality leaders of today have integrated that quality technology well beyond their manufacturing,
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now going well into their sales and marketing
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and out as far as they can to touch the customer
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and trying to create super efficient processes back from the customer
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all the way through to the delivery of the end product so that they can have the most innovative products,
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understand the customer needs fastest, et cetera, et cetera. in most companies
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if you're new and you ask why is it done this way the answer is
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because that's the way we do it here or because that's the way it's always been done
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and in my opinion the largest contribution of much of this quality thinking is to approach these
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ways of doing things these processes scientifically where there is a theory behind why we do them.
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There is a description of what we do, and most importantly, there is an opportunity to always question what we do.
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And this is a radically different approach to business processes than the traditional one, because it's always done this way.
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And that single shift is everything,
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in my opinion, because in that shift is a tremendous optimistic point of view about the people that work in a company.
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It says these people are very smart.
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They're not pawns.
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They're very smart.
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And if given the opportunity to change and improve, they will.
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They will improve the processes if there's a mechanism for it.
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And that optimistic humanism I find very appealing.
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And I think we have countless examples that it works.
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이 레슨의 어휘와 말하기 포인트
이 말하기 레슨은 영상 “Steve Jobs on Quality”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: quality, product, opinion, customer, marketing. 이 영상에는 섀도잉할 문장 41개와 단어 517개가 있습니다. 말하는 구간의 길이는 3:07입니다. 화자는 분당 약 166단어로, 일상 대화에 가까운 자연스러운 속도로 말합니다. 단어의 91%가 영어에서 가장 많이 쓰이는 3,000단어에 속해 어휘가 쉬운 편입니다.
이 영상의 핵심 어휘
영상에 나오는 익혀 둘 만한 단어 8개를 발음, 뜻과 함께 정리했습니다.
| 단어 | 발음 | 뜻 |
|---|---|---|
| optimistic 형용사 | /ˌɒptɪˈmɪstɪk/ | 낙천적인, 낙관적인 |
| reputation 명사 | /ˌɹɛpjʊˈteɪʃən/ | 평판, 명성 |
| efficient 형용사 | /ɪˈfɪʃənt/ | 효율적인 |
| contribution 명사 | /ˌkɑntɹɪˈbjuʃən/ | 기여, 공헌 |
| mechanism 명사 | /ˈmɛk.ə.nɪ.zəm/ | 기구, 메커니즘 |
| enormous 형용사 | /ɪˈnɔː.məs/ | 거대하다 |
| pawn 명사 | /ˈpɔːn/ | 폰, 졸 |
| humanism 명사 | /ˈhjumənɪz(ə)m/ | 인문주의 |
주의할 발음
화자는 don't, they're, isn't 같은 축약형과 약화된 형태를 8번 사용합니다. 들리는 대로 짧게 발음하세요.
- “sh”와 “zh” 소리: reputation /ˌɹɛpjʊˈteɪʃən/, efficient /ɪˈfɪʃənt/, contribution /ˌkɑntɹɪˈbjuʃən/
- 긴 단어 — 강세 위치에 주의: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, reputation /ˌɹɛpjʊˈteɪʃən/, contribution /ˌkɑntɹɪˈbjuʃən/, mechanism /ˈmɛk.ə.nɪ.zəm/
한국어 화자가 어려워하는 소리:
- /f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: efficient /ɪˈfɪʃənt/, scientifically /ˌsaɪ.ənˈtɪfɪkli/
- /z/ — ㅈ이 아니라 성대를 울리는 /s/: mechanism /ˈmɛk.ə.nɪ.zəm/, humanism /ˈhjumənɪz(ə)m/
- /r/과 /l/ 구별하기: importantly /ɪmˈpɔɹ.tənt.li/, radically /ˈɹædɪkli/
이 영상으로 연습하는 방법
- 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
- 0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
- 자신의 목소리를 녹음해 원본과 비교하고, optimistic, reputation, efficient 같은 단어에 특히 주의합니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.