跟读练习: Steve Jobs on Quality - 通过视频学习英语口语
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41 句
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1
What holds them back, do you think?
你觉得是什么阻碍了他们？
2
It's funny.
这很有趣。
3
The group of people that do not use quality in their marketing are the Japanese.
在营销中不强调品质的群体是日本企业。
4
You never see them using quality in their marketing.
你从来不会看到他们在营销宣传中强调品质。
5
It's only the American companies that do.
只有美国公司才会这么做。
6
And yet, if you ask people on the street which products have the best reputation for quality, they will tell you the Japanese products.
然而，如果你在街上询问人们哪些产品的质量口碑最好，他们会告诉你是日本产品。
7
Now, why is that?
那这是为什么呢？
8
How could that be?
怎么会这样？
9
The answer is because customers don't form their opinions on quality from marketing.
原因在于，顾客对质量的评价并非来源于市场营销。
10
They don't form their opinions on quality from who won the Deming Award or who won the Baldrige Award.
他们对质量的评价并非基于谁获得了戴明奖或谁获得了波多里奇奖。
11
They form their opinions on quality from their own experience with the products or the services.
他们对质量的看法是基于自身使用产品或接受服务的体验形成的。
12
And so one can spend enormous amounts of money on quality.
因此，人们会为了追求品质而花费巨额资金。
13
One can win every quality award there is.
一个人可以赢得所有现有的质量奖项。
14
And yet if your products don't live up to it, customers will not keep that opinion for long in their minds.
然而，如果你的产品达不到这个标准，客户的这种看法不会持续太久。
15
And so I think where we have to start is with our products and our services, not with our marketing department.
因此我认为，我们必须从自身的产品和服务入手，而不是从营销部门开始。
16
And we need to get back to the basics and go improve our products and services.
我们需要回归根本，着力改进我们的产品和服务。
17
Now, again, quality isn't just the product or the service.
再说一次，质量不仅仅指产品或服务。
18
It's having the right product, you know, knowing where the market's going
关键是要有合适的产品，还要能预判市场的走向。
19
and having the most innovative products is just as much a
拥有最具创新性的产品同样是一项
20
part of quality as the quality of the construction of the product when you have it.
产品到手时，其制造工艺的优劣本身就是产品质量的一部分。
21
And I think what we're seeing is the quality leaders of today have integrated that quality technology well beyond their manufacturing,
我认为我们现在看到的是，如今的质量领先者已经将这种质量技术深度整合到制造环节之外的领域。
22
now going well into their sales and marketing
目前他们的销售和市场营销工作进展顺利
23
and out as far as they can to touch the customer
并尽可能深入地接触客户
24
and trying to create super efficient processes back from the customer
并尝试从客户端反向建立超高效的流程
25
all the way through to the delivery of the end product so that they can have the most innovative products,
一直到最终产品交付的整个过程，确保他们能获得最具创新性的产品。
26
understand the customer needs fastest, et cetera, et cetera. in most companies
在大多数公司里，要最快地理解客户需求等等诸如此类的事情。
27
if you're new and you ask why is it done this way the answer is
如果你是新来的，问为什么要这么做，答案是
28
because that's the way we do it here or because that's the way it's always been done
因为我们这儿一直是这么做的，或者说因为这件事向来都是这么办的
29
and in my opinion the largest contribution of much of this quality thinking is to approach these
在我看来，这些高质量思考的最大贡献在于为我们提供了一种看待这些问题的思路
30
ways of doing things these processes scientifically where there is a theory behind why we do them.
这些做事的方法是基于科学原理的，每一个流程背后都有支撑其存在的理论依据。
31
There is a description of what we do, and most importantly, there is an opportunity to always question what we do.
这里有对我们工作内容的说明，更重要的是，我们始终有机会对自己所做的工作提出质疑。
32
And this is a radically different approach to business processes than the traditional one, because it's always done this way.
这是一种与传统方式截然不同的业务流程处理方法，因为传统方法一直以来都是那样做的。
33
And that single shift is everything,
而那一次转变就决定了一切。
34
in my opinion, because in that shift is a tremendous optimistic point of view about the people that work in a company.
在我看来，这种转变背后蕴含着对企业员工极为积极的看法。
35
It says these people are very smart.
上面说这些人非常聪明。
36
They're not pawns.
他们不是棋子。
37
They're very smart.
他们非常聪明。
38
And if given the opportunity to change and improve, they will.
只要有机会做出改变和提升，他们就会去做。
39
They will improve the processes if there's a mechanism for it.
如果有相应的机制，他们就会改进流程。
40
And that optimistic humanism I find very appealing.
而那种乐观的人文主义，我觉得非常有吸引力。
41
And I think we have countless examples that it works.
而且我认为有无数例子可以证明这是有效的。
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本课的词汇与口语要点
这节口语课以视频“Steve Jobs on Quality”为素材。 视频中反复出现的词有：quality, product, opinion, customer, marketing。 这段视频共有 41 个句子、517 个单词可供跟读。 讲话部分时长为 3:07。 说话人语速自然，每分钟约 166 个词，接近日常对话。 91% 的单词属于英语最常用的 3,000 词，词汇容易理解。
视频中的重点词汇
视频中 12 个值得学习的单词，附发音和释义：
| 单词 | 发音 | 释义 |
|---|---|---|
| optimistic 形容词 | /ˌɒptɪˈmɪstɪk/ | 樂觀的 /乐观的 |
| reputation 名词 | /ˌɹɛpjʊˈteɪʃən/ | 名譽 /名誉, 聲譽 /声誉 |
| efficient 形容词 | /ɪˈfɪʃənt/ | 高效率 |
| contribution 名词 | /ˌkɑntɹɪˈbjuʃən/ | 貢獻 /贡献 |
| mechanism 名词 | /ˈmɛk.ə.nɪ.zəm/ | 機械 /机械, 機構 /机构 |
| enormous 形容词 | /ɪˈnɔː.məs/ | 巨大的 |
| importantly 副词 | /ɪmˈpɔɹ.tənt.li/ | 重要的是... |
| tremendous 形容词 | /tɹɪˈmɛndəs/ | 令人敬畏/驚歎/驚異的 /令人敬畏/惊叹/惊异的 |
| countless 形容词 | /ˈkaʊntləs/ | 無數 /无数 |
| pawn 名词 | /ˈpɔːn/ | 兵 |
| humanism 名词 | /ˈhjumənɪz(ə)m/ | 人文主義 /人文主义 |
| scientifically 副词 | /ˌsaɪ.ənˈtɪfɪkli/ | 科学的 |
需要注意的发音
说话人用了 8 次缩略和弱读形式，例如 don't, they're, isn't。请按听到的简短形式来说。
- “sh” 和 “zh” 音: reputation /ˌɹɛpjʊˈteɪʃən/, efficient /ɪˈfɪʃənt/, contribution /ˌkɑntɹɪˈbjuʃən/
- 长单词——注意重音位置: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, reputation /ˌɹɛpjʊˈteɪʃən/, contribution /ˌkɑntɹɪˈbjuʃən/, mechanism /ˈmɛk.ə.nɪ.zəm/
中文母语者容易读错的音：
- 词尾辅音 — 要读清楚，后面不要加元音: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, efficient /ɪˈfɪʃənt/, enormous /ɪˈnɔː.məs/, tremendous /tɹɪˈmɛndəs/
- /r/ 和 /l/ 的区别: importantly /ɪmˈpɔɹ.tənt.li/, radically /ˈɹædɪkli/
如何用这段视频练习
- 先完整听一遍视频，不要开口，记下不认识的单词。
- 先用 0.75 倍速逐句跟读，熟练之后再回到正常速度。
- 录下自己的声音并与原声对比，特别注意 optimistic, reputation, efficient 这类单词。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。