Prática de Shadowing: Steve Jobs on Quality - Aprenda a falar inglês com vídeo
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41 frases
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1
What holds them back, do you think?
O que você acha que os impede?
2
It's funny.
3
The group of people that do not use quality in their marketing are the Japanese.
4
You never see them using quality in their marketing.
5
It's only the American companies that do.
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And yet, if you ask people on the street which products have the best reputation for quality, they will tell you the Japanese products.
7
Now, why is that?
8
How could that be?
9
The answer is because customers don't form their opinions on quality from marketing.
10
They don't form their opinions on quality from who won the Deming Award or who won the Baldrige Award.
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They form their opinions on quality from their own experience with the products or the services.
12
And so one can spend enormous amounts of money on quality.
13
One can win every quality award there is.
14
And yet if your products don't live up to it, customers will not keep that opinion for long in their minds.
15
And so I think where we have to start is with our products and our services, not with our marketing department.
16
And we need to get back to the basics and go improve our products and services.
17
Now, again, quality isn't just the product or the service.
18
It's having the right product, you know, knowing where the market's going
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and having the most innovative products is just as much a
20
part of quality as the quality of the construction of the product when you have it.
21
And I think what we're seeing is the quality leaders of today have integrated that quality technology well beyond their manufacturing,
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now going well into their sales and marketing
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and out as far as they can to touch the customer
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and trying to create super efficient processes back from the customer
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all the way through to the delivery of the end product so that they can have the most innovative products,
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understand the customer needs fastest, et cetera, et cetera. in most companies
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if you're new and you ask why is it done this way the answer is
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because that's the way we do it here or because that's the way it's always been done
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and in my opinion the largest contribution of much of this quality thinking is to approach these
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ways of doing things these processes scientifically where there is a theory behind why we do them.
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There is a description of what we do, and most importantly, there is an opportunity to always question what we do.
32
And this is a radically different approach to business processes than the traditional one, because it's always done this way.
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And that single shift is everything,
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in my opinion, because in that shift is a tremendous optimistic point of view about the people that work in a company.
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It says these people are very smart.
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They're not pawns.
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They're very smart.
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And if given the opportunity to change and improve, they will.
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They will improve the processes if there's a mechanism for it.
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And that optimistic humanism I find very appealing.
41
And I think we have countless examples that it works.
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Vocabulário e dicas de fala para esta lição
Esta aula de conversação usa o vídeo “Steve Jobs on Quality”. As palavras que mais se repetem: quality, product, opinion, customer, marketing. Este vídeo tem 41 frases e 517 palavras para praticar shadowing. A fala dura 3:07. O falante fala em ritmo natural, cerca de 166 palavras por minuto, próximo de uma conversa do dia a dia. 91% das palavras estão entre as 3.000 mais comuns do inglês, por isso o vocabulário é fácil de acompanhar.
Vocabulário principal deste vídeo
13 palavras do vídeo que vale a pena aprender, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| innovative adjetivo | /ˈɪn.əˌveɪtɪv/ | inovador, inovativo |
| optimistic adjetivo | /ˌɒptɪˈmɪstɪk/ | otimista |
| reputation substantivo | /ˌɹɛpjʊˈteɪʃən/ | reputação, fama |
| efficient adjetivo | /ɪˈfɪʃənt/ | eficiente |
| contribution substantivo | /ˌkɑntɹɪˈbjuʃən/ | contribuição |
| mechanism substantivo | /ˈmɛk.ə.nɪ.zəm/ | mecanismo |
| enormous adjetivo | /ɪˈnɔː.məs/ | enorme, gigante |
| tremendous adjetivo | /tɹɪˈmɛndəs/ | tremendo, formidável |
| countless adjetivo | /ˈkaʊntləs/ | incontável, inumerável |
| radically advérbio | /ˈɹædɪkli/ | radicalmente |
| pawn substantivo | /ˈpɔːn/ | peão |
| humanism substantivo | /ˈhjumənɪz(ə)m/ | humanismo |
| scientifically advérbio | /ˌsaɪ.ənˈtɪfɪkli/ | cientificamente |
Pronúncia para ficar de olho
O falante usa 8 contrações e formas reduzidas, como don't, they're, isn't. Diga-as na forma curta, do jeito que você ouve.
- Os sons de “sh” e “zh”: reputation /ˌɹɛpjʊˈteɪʃən/, efficient /ɪˈfɪʃənt/, contribution /ˌkɑntɹɪˈbjuʃən/
- Palavras longas — acerte a sílaba tônica: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, reputation /ˌɹɛpjʊˈteɪʃən/, contribution /ˌkɑntɹɪˈbjuʃən/, mechanism /ˈmɛk.ə.nɪ.zəm/
Sons difíceis para falantes de português:
- Consoante final — sem acrescentar um “i” depois: optimistic /ˌɒptɪˈmɪstɪk/, efficient /ɪˈfɪʃənt/, integrate /ˈɪn.tɪ.ɡɹeɪt/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
- Grave a sua voz e compare com o original, prestando atenção a palavras como innovative, optimistic, reputation.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.