跟讀練習: Steve Jobs on Quality - 通過影片學習英語口語
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41 句
如果句子過短或過長，請點選 Edit 進行調整。
1
What holds them back, do you think?
你覺得是什麼阻礙了他們？
2
It's funny.
這很有趣。
3
The group of people that do not use quality in their marketing are the Japanese.
在營銷中不強調品質的群體是日本企業。
4
You never see them using quality in their marketing.
你從來不會看到他們在營銷宣傳中強調品質。
5
It's only the American companies that do.
只有美國公司才會這麼做。
6
And yet, if you ask people on the street which products have the best reputation for quality, they will tell you the Japanese products.
然而，如果你在街上詢問人們哪些產品的質量口碑最好，他們會告訴你是日本產品。
7
Now, why is that?
那這是為什麼呢？
8
How could that be?
怎麼會這樣？
9
The answer is because customers don't form their opinions on quality from marketing.
原因在於，顧客對質量的評價並非來源於市場行銷。
10
They don't form their opinions on quality from who won the Deming Award or who won the Baldrige Award.
他們對質量的評價並非基於誰獲得了戴明獎或誰獲得了波多里奇獎。
11
They form their opinions on quality from their own experience with the products or the services.
他們對質量的看法是基於自身使用產品或接受服務的體驗形成的。
12
And so one can spend enormous amounts of money on quality.
因此，人們會為了追求品質而花費鉅額資金。
13
One can win every quality award there is.
一個人可以贏得所有現有的質量獎項。
14
And yet if your products don't live up to it, customers will not keep that opinion for long in their minds.
然而，如果你的產品達不到這個標準，客戶的這種看法不會持續太久。
15
And so I think where we have to start is with our products and our services, not with our marketing department.
因此我認為，我們必須從自身的產品和服務入手，而不是從營銷部門開始。
16
And we need to get back to the basics and go improve our products and services.
我們需要回歸根本，著力改進我們的產品和服務。
17
Now, again, quality isn't just the product or the service.
再說一次，質量不僅僅指產品或服務。
18
It's having the right product, you know, knowing where the market's going
關鍵是要有合適的產品，還要能預判市場的走向。
19
and having the most innovative products is just as much a
擁有最具創新性的產品同樣是一項
20
part of quality as the quality of the construction of the product when you have it.
產品到手時，其製造工藝的優劣本身就是產品質量的一部分。
21
And I think what we're seeing is the quality leaders of today have integrated that quality technology well beyond their manufacturing,
我認為我們現在看到的是，如今的質量領先者已經將這種質量技術深度整合到製造環節之外的領域。
22
now going well into their sales and marketing
目前他們的銷售和市場行銷工作進展順利
23
and out as far as they can to touch the customer
並儘可能深入地接觸客戶
24
and trying to create super efficient processes back from the customer
並嘗試從客戶端反向建立超高效的流程
25
all the way through to the delivery of the end product so that they can have the most innovative products,
一直到最終產品交付的整個過程，確保他們能獲得最具創新性的產品。
26
understand the customer needs fastest, et cetera, et cetera. in most companies
在大多數公司裡，要最快地理解客戶需求等等諸如此類的事情。
27
if you're new and you ask why is it done this way the answer is
如果你是新來的，問為什麼要這麼做，答案是
28
because that's the way we do it here or because that's the way it's always been done
因為我們這兒一直是這麼做的，或者說因為這件事向來都是這麼辦的
29
and in my opinion the largest contribution of much of this quality thinking is to approach these
在我看來，這些高質量思考的最大貢獻在於為我們提供了一種看待這些問題的思路
30
ways of doing things these processes scientifically where there is a theory behind why we do them.
這些做事的方法是基於科學原理的，每一個流程背後都有支撐其存在的理論依據。
31
There is a description of what we do, and most importantly, there is an opportunity to always question what we do.
這裡有對我們工作內容的說明，更重要的是，我們始終有機會對自己所做的工作提出質疑。
32
And this is a radically different approach to business processes than the traditional one, because it's always done this way.
這是一種與傳統方式截然不同的業務流程處理方法，因為傳統方法一直以來都是那樣做的。
33
And that single shift is everything,
而那一次轉變就決定了一切。
34
in my opinion, because in that shift is a tremendous optimistic point of view about the people that work in a company.
在我看來，這種轉變背後蘊含著對企業員工極為積極的看法。
35
It says these people are very smart.
上面說這些人非常聰明。
36
They're not pawns.
他們不是棋子。
37
They're very smart.
他們非常聰明。
38
And if given the opportunity to change and improve, they will.
只要有機會做出改變和提升，他們就會去做。
39
They will improve the processes if there's a mechanism for it.
如果有相應的機制，他們就會改進流程。
40
And that optimistic humanism I find very appealing.
而那種樂觀的人文主義，我覺得非常有吸引力。
41
And I think we have countless examples that it works.
而且我認為有無數例子可以證明這是有效的。
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本課的詞彙與口語要點
這節口語課以影片“Steve Jobs on Quality”為素材。 影片中反覆出現的詞有：quality, product, opinion, customer, marketing。 這段影片共有 41 個句子、517 個單詞可供跟讀。 講話部分時長為 3:07。 說話人語速自然，每分鐘約 166 個詞，接近日常對話。 91% 的單詞屬於英語最常用的 3,000 詞，詞彙容易理解。
影片中的重點詞彙
影片中 12 個值得學習的單詞，附發音和釋義：
| 單詞 | 發音 | 釋義 |
|---|---|---|
| optimistic 形容詞 | /ˌɒptɪˈmɪstɪk/ | 樂觀的 /樂觀的 |
| reputation 名詞 | /ˌɹɛpjʊˈteɪʃən/ | 名譽 /名譽, 聲譽 /聲譽 |
| efficient 形容詞 | /ɪˈfɪʃənt/ | 高效率 |
| contribution 名詞 | /ˌkɑntɹɪˈbjuʃən/ | 貢獻 /貢獻 |
| mechanism 名詞 | /ˈmɛk.ə.nɪ.zəm/ | 機械 /機械, 機構 /機構 |
| enormous 形容詞 | /ɪˈnɔː.məs/ | 巨大的 |
| importantly 副詞 | /ɪmˈpɔɹ.tənt.li/ | 重要的是... |
| tremendous 形容詞 | /tɹɪˈmɛndəs/ | 令人敬畏/驚歎/驚異的 /令人敬畏/驚歎/驚異的 |
| countless 形容詞 | /ˈkaʊntləs/ | 無數 /無數 |
| pawn 名詞 | /ˈpɔːn/ | 兵 |
| humanism 名詞 | /ˈhjumənɪz(ə)m/ | 人文主義 /人文主義 |
| scientifically 副詞 | /ˌsaɪ.ənˈtɪfɪkli/ | 科學的 |
需要注意的發音
說話人用了 8 次縮略和弱讀形式，例如 don't, they're, isn't。請按聽到的簡短形式來說。
- “sh” 和 “zh” 音: reputation /ˌɹɛpjʊˈteɪʃən/, efficient /ɪˈfɪʃənt/, contribution /ˌkɑntɹɪˈbjuʃən/
- 長單詞——注意重音位置: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, reputation /ˌɹɛpjʊˈteɪʃən/, contribution /ˌkɑntɹɪˈbjuʃən/, mechanism /ˈmɛk.ə.nɪ.zəm/
中文母語者容易讀錯的音：
- 詞尾子音 — 要讀清楚，後面不要加母音: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, efficient /ɪˈfɪʃənt/, enormous /ɪˈnɔː.məs/, tremendous /tɹɪˈmɛndəs/
- /r/ 和 /l/ 的區別: importantly /ɪmˈpɔɹ.tənt.li/, radically /ˈɹædɪkli/
如何用這段影片練習
- 先完整聽一遍影片，不要開口，記下不認識的單詞。
- 先用 0.75 倍速逐句跟讀，熟練之後再回到正常速度。
- 錄下自己的聲音並與原聲對比，特別注意 optimistic, reputation, efficient 這類單詞。
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。