Pratique du Shadowing: Steve Jobs on Quality - Apprendre l'anglais à l'oral avec la vidéo
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41 phrases
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1
What holds them back, do you think?
2
It's funny.
3
The group of people that do not use quality in their marketing are the Japanese.
4
You never see them using quality in their marketing.
5
It's only the American companies that do.
6
And yet, if you ask people on the street which products have the best reputation for quality, they will tell you the Japanese products.
7
Now, why is that?
8
How could that be?
9
The answer is because customers don't form their opinions on quality from marketing.
10
They don't form their opinions on quality from who won the Deming Award or who won the Baldrige Award.
11
They form their opinions on quality from their own experience with the products or the services.
12
And so one can spend enormous amounts of money on quality.
13
One can win every quality award there is.
14
And yet if your products don't live up to it, customers will not keep that opinion for long in their minds.
15
And so I think where we have to start is with our products and our services, not with our marketing department.
16
And we need to get back to the basics and go improve our products and services.
17
Now, again, quality isn't just the product or the service.
18
It's having the right product, you know, knowing where the market's going
19
and having the most innovative products is just as much a
20
part of quality as the quality of the construction of the product when you have it.
21
And I think what we're seeing is the quality leaders of today have integrated that quality technology well beyond their manufacturing,
22
now going well into their sales and marketing
23
and out as far as they can to touch the customer
24
and trying to create super efficient processes back from the customer
25
all the way through to the delivery of the end product so that they can have the most innovative products,
26
understand the customer needs fastest, et cetera, et cetera. in most companies
27
if you're new and you ask why is it done this way the answer is
28
because that's the way we do it here or because that's the way it's always been done
29
and in my opinion the largest contribution of much of this quality thinking is to approach these
30
ways of doing things these processes scientifically where there is a theory behind why we do them.
31
There is a description of what we do, and most importantly, there is an opportunity to always question what we do.
32
And this is a radically different approach to business processes than the traditional one, because it's always done this way.
33
And that single shift is everything,
34
in my opinion, because in that shift is a tremendous optimistic point of view about the people that work in a company.
35
It says these people are very smart.
36
They're not pawns.
37
They're very smart.
38
And if given the opportunity to change and improve, they will.
39
They will improve the processes if there's a mechanism for it.
40
And that optimistic humanism I find very appealing.
41
And I think we have countless examples that it works.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale s’appuie sur la vidéo « Steve Jobs on Quality ». Les mots qui reviennent le plus souvent : quality, product, opinion, customer, marketing. Cette vidéo contient 41 phrases et 517 mots à répéter en shadowing. La partie parlée dure 3:07. Le locuteur parle à un rythme naturel d’environ 166 mots par minute, proche d’une conversation courante. 91 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.
Vocabulaire clé de cette vidéo
13 mots de la vidéo à retenir, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| innovative adjectif | /ˈɪn.əˌveɪtɪv/ | novateur, innovant |
| optimistic adjectif | /ˌɒptɪˈmɪstɪk/ | optimiste |
| reputation nom | /ˌɹɛpjʊˈteɪʃən/ | réputation, renommée |
| efficient adjectif | /ɪˈfɪʃənt/ | efficace |
| contribution nom | /ˌkɑntɹɪˈbjuʃən/ | contribution |
| mechanism nom | /ˈmɛk.ə.nɪ.zəm/ | mécanisme |
| enormous adjectif | /ɪˈnɔː.məs/ | énorme |
| tremendous adjectif | /tɹɪˈmɛndəs/ | formidable |
| countless adjectif | /ˈkaʊntləs/ | incalculable, innombrable |
| integrate verbe | /ˈɪn.tɪ.ɡɹeɪt/ | intégrer |
| pawn nom | /ˈpɔːn/ | pion |
| humanism nom | /ˈhjumənɪz(ə)m/ | humanisme |
| scientifically adverbe | /ˌsaɪ.ənˈtɪfɪkli/ | scientifiquement |
Prononciation à surveiller
Le locuteur utilise 8 contractions et formes réduites, comme don't, they're, isn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: reputation /ˌɹɛpjʊˈteɪʃən/, efficient /ɪˈfɪʃənt/, contribution /ˌkɑntɹɪˈbjuʃən/
- Mots longs — placez bien l’accent: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, reputation /ˌɹɛpjʊˈteɪʃən/, contribution /ˌkɑntɹɪˈbjuʃən/, mechanism /ˈmɛk.ə.nɪ.zəm/
Les sons difficiles pour les francophones :
- /r/ anglais — langue recourbée, sans frotter la gorge: reputation /ˌɹɛpjʊˈteɪʃən/, contribution /ˌkɑntɹɪˈbjuʃən/, importantly /ɪmˈpɔɹ.tənt.li/, tremendous /tɹɪˈmɛndəs/, integrate /ˈɪn.tɪ.ɡɹeɪt/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme innovative, optimistic, reputation.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.