Shadowing Practice: Steve Jobs on Quality - Learn English Speaking with Video

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What holds them back, do you think?
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It's funny.
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The group of people that do not use quality in their marketing are the Japanese.
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You never see them using quality in their marketing.
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It's only the American companies that do.
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And yet, if you ask people on the street which products have the best reputation for quality, they will tell you the Japanese products.
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Now, why is that?
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How could that be?
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The answer is because customers don't form their opinions on quality from marketing.
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They don't form their opinions on quality from who won the Deming Award or who won the Baldrige Award.
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They form their opinions on quality from their own experience with the products or the services.
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And so one can spend enormous amounts of money on quality.
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One can win every quality award there is.
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And yet if your products don't live up to it, customers will not keep that opinion for long in their minds.
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And so I think where we have to start is with our products and our services, not with our marketing department.
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And we need to get back to the basics and go improve our products and services.
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Now, again, quality isn't just the product or the service.
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It's having the right product, you know, knowing where the market's going
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and having the most innovative products is just as much a
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part of quality as the quality of the construction of the product when you have it.
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And I think what we're seeing is the quality leaders of today have integrated that quality technology well beyond their manufacturing,
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now going well into their sales and marketing
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and out as far as they can to touch the customer
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and trying to create super efficient processes back from the customer
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all the way through to the delivery of the end product so that they can have the most innovative products,
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understand the customer needs fastest, et cetera, et cetera. in most companies
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if you're new and you ask why is it done this way the answer is
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because that's the way we do it here or because that's the way it's always been done
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and in my opinion the largest contribution of much of this quality thinking is to approach these
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ways of doing things these processes scientifically where there is a theory behind why we do them.
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There is a description of what we do, and most importantly, there is an opportunity to always question what we do.
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And this is a radically different approach to business processes than the traditional one, because it's always done this way.
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And that single shift is everything,
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in my opinion, because in that shift is a tremendous optimistic point of view about the people that work in a company.
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It says these people are very smart.
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They're not pawns.
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They're very smart.
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And if given the opportunity to change and improve, they will.
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They will improve the processes if there's a mechanism for it.
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And that optimistic humanism I find very appealing.
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And I think we have countless examples that it works.

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Vocabulario y notas de pronunciación para esta lección

Esta lección de conversación se basa en el vídeo “Steve Jobs on Quality”. Las palabras que más se repiten: quality, product, opinion, customer, marketing. Este vídeo tiene 41 frases y 517 palabras para practicar shadowing. La parte hablada dura 3:07. El hablante habla a un ritmo natural de unas 166 palabras por minuto, cercano a una conversación cotidiana. El 91 % de las palabras está entre las 3.000 más comunes del inglés, por lo que el vocabulario es fácil de seguir.

Vocabulario clave de este vídeo

14 palabras del vídeo que vale la pena aprender, con su pronunciación y significado:

PalabraPronunciaciónSignificado
innovative adjetivo/ˈɪn.əˌveɪtɪv/innovador, innovativo
optimistic adjetivo/ˌɒptɪˈmɪstɪk/optimista
reputation sustantivo/ˌɹɛpjʊˈteɪʃən/reputación, nombradía
efficient adjetivo/ɪˈfɪʃənt/eficiente, eficaz
contribution sustantivo/ˌkɑntɹɪˈbjuʃən/contribución, aporte
mechanism sustantivo/ˈmɛk.ə.nɪ.zəm/mecanismo
enormous adjetivo/ɪˈnɔː.məs/enorme, ingente
importantly adverbio/ɪmˈpɔɹ.tənt.li/importantemente
tremendous adjetivo/tɹɪˈmɛndəs/tremendo, apoteósico
countless adjetivo/ˈkaʊntləs/incontable, innumerable
radically adverbio/ˈɹædɪkli/radicalmente
pawn sustantivo/ˈpɔːn/peón
humanism sustantivo/ˈhjumənɪz(ə)m/humanismo
scientifically adverbio/ˌsaɪ.ənˈtɪfɪkli/científicamente

Phrasal verbs que vas a escuchar

PalabraSignificado
get back to verboresponder / contestar (en un rato), volver / tornar a contactar

Pronunciación a tener en cuenta

El hablante usa 8 contracciones y formas reducidas, como don't, they're, isn't. Dilas en su forma corta, tal como las oyes.

  • Los sonidos de “sh” y “zh”: reputation /ˌɹɛpjʊˈteɪʃən/, efficient /ɪˈfɪʃənt/, contribution /ˌkɑntɹɪˈbjuʃən/
  • Palabras largas — cuida el acento: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, reputation /ˌɹɛpjʊˈteɪʃən/, contribution /ˌkɑntɹɪˈbjuʃən/, mechanism /ˈmɛk.ə.nɪ.zəm/

Sonidos difíciles para hispanohablantes:

  • /z/ — sonora, no /s/: mechanism /ˈmɛk.ə.nɪ.zəm/, humanism /ˈhjumənɪz(ə)m/

Cómo practicar con este vídeo

  1. Escucha el vídeo entero una vez sin hablar y anota las palabras que no conoces.
  2. Empieza a velocidad 0,75×, haz shadowing frase por frase y vuelve a la velocidad normal cuando te resulte fácil.
  3. Grábate y compara con el original, prestando atención a palabras como innovative, optimistic, reputation.

¿Qué es la Técnica de Shadowing?

Shadowing es una técnica de aprendizaje de idiomas respaldada por la ciencia, desarrollada originalmente para la formación de intérpretes profesionales y popularizada por el políglota Dr. Alexander Arguelles. El método es simple pero poderoso: escuchas audio en inglés nativo y lo repites en voz alta de inmediato, como una sombra que sigue al hablante con solo 1-2 segundos de retraso. A diferencia de la escucha pasiva o los ejercicios de gramática, el shadowing obliga a tu cerebro y músculos de la boca a procesar y reproducir simultáneamente patrones de habla reales. Las investigaciones muestran que mejora significativamente la precisión de la pronunciación, la entonación, el ritmo, el habla conectada, la comprensión auditiva y la fluidez al hablar, convirtiéndola en una de las metodologías más efectivas para la preparación del IELTS Speaking y la comunicación en inglés en el mundo real.

Técnica de shadowing: lee la guía completa paso a paso →