Pratique du Shadowing: 04.e Stand Out Commentary - Effortless Business English - Apprendre l'anglais à l'oral avec la vidéo
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Okay, hey, welcome to the commentary for Standout.
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Just going to talk about this topic freely, spontaneously.
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Here we go.
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This is a very important topic.
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I talked a little bit about it in the other commentaries, in fact.
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But it's important to repeat it because this is probably one of the top two or three keys to success in business,
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career, and really in many things, many parts of life.
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But especially as an entrepreneur, if you have your own business, this is, if it's not number one, it's number two.
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It's up there.
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It's very, very, very important.
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Standing out.
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You have to stand out.
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I mean, that's how you succeed.
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You stand out.
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Standing out means you're different.
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It means people notice you or they notice your company.
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now that sounds simple right it sounds simple oh just stand out just be very different
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but of course it's not so easy
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because we are trained we are taught from
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when we're little children until right now not to stand out we're taught
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that standing out is bad and this is true in every culture.
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Now, I know some people say, oh, but my country's different.
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My culture is much more tough about standing out.
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Well, maybe.
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You know, maybe.
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Japanese people always say this to me.
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Oh, but in Japan, you can't stand out.
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Well, bullshit.
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Yes, you can.
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Because there are plenty of successful Japanese entrepreneurs who do stand out.
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There are plenty of interesting Japanese artists and filmmakers who do stand out, in fact, and they're very, very successful.
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So it's not true that any country is so different that this won't work.
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Yes, maybe it's a little more difficult, but it's only difficult in your head, in your mind.
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That's the only difficult part.
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All of this is happening in our heads because no one's going to smack you in the face if you're different.
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right no one's going to kill you no one's going to lock you in jail just because you act strange
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or different just because you stand out
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what are we afraid of we're afraid of embarrassment
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we're afraid of humiliation we're afraid of what other people will think
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and what they will say and that's true in america too right people have an idea that,
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oh, America, everybody's so free and everybody's independent and they do crazy stuff.
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Well, you know what?
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Yes, that's maybe more true than some countries.
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But, you know, America is the same as every other place.
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We have rules.
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We have ideas about what is normal and what's not normal.
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And if you're very different, you still have problems.
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People still criticize you in America also.
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So this is an international challenge.
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It's true for all of us that the obstacle, the big challenge we have,
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the big wall that's preventing us from succeeding is this fear, the fear of standing out,
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fear of being humiliated or embarrassed,
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the fear of failing, the fear that other people will say bad things about us or laugh at us or criticize us.
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That's the thing that stops most of us.
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That's why most of us don't reach our dreams,
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don't succeed big the way we want to.
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And I'll be honest, this was the number one obstacle, problem, challenge for me when I started Effortless English.
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That's why I waited so long.
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I waited too long.
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I should have started this business many years ago.
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Why didn't I start Effortless English five years ago?
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I could have.
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Why didn't I?
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I wanted to.
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I wanted to be independent, but I was afraid.
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I'll be honest.
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You know, I'm not, it's okay.
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I don't mind saying it.
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I don't mind being honest.
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The truth is I was afraid.
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I was afraid I would fail.
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I thought, well, I don't know anything about business.
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I'm not a businessman.
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I'm a teacher.
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And I thought, oh, you know, other people will criticize me.
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Already, other teachers criticized me sometimes.
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Bosses criticized me because I was a different teacher.
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If I really do what I want to do, then people will criticize me a lot because I really want to be different,
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and I really am very, very different.
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I'm still pretending to be a little normal, but I'm not.
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So, what happened is finally, a year and a half ago, I finally decided, enough.
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Enough.
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I am not afraid anymore.
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I don't care what other people say.
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I don't care what other people think.
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This is my life, and I'm going to live my life my way.
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So I started Effortless English.
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I did it with basically no money.
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The website was really ugly.
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There was no technical skill at all with the internet or business.
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I knew nothing about business. But you know what?
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It succeeded because I was not afraid anymore.
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I taught my way.
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Yeah, sometimes strange, sometimes yelling, crazy, strange stories, a very different method.
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The storytelling and asking method, this listen -only method, the no -grammar method,
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all of those seven rules that you learn in my email course, all very, very different.
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I knew they would work because there's a lot of research about them, but still nobody does them.
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Why not?
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If research shows this is the best method, that these are the best ways to teach English,
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Why don't other schools use them?
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Why not?
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It's crazy.
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Why not?
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Because they're all afraid.
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They're all afraid to be different.
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So they all use the same textbooks from the big, big companies.
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Even though they suck, they're terrible.
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But it's safe, right?
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Nobody's going to criticize them for using a really big popular textbook.
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No teacher will lose their job because they're using a big popular textbook.
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There's no risk.
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It's safe.
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It's easy.
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So what I want you to think about is not my business, okay?
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I'm okay.
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I can take care of my business.
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I want you to think about yourself.
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What is it that you really want to do with your life?
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Not just business, not just career, anything.
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What is it you really, really want to do, but you have not done it?
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Because you're afraid to stand out.
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Do you want your own business?
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Do you want to start a business, but you're afraid?
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You're afraid you'll fail and people will laugh at you or people will criticize you?
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Are you afraid to do something interesting and try a crazy idea at your job?
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you don't do it because you're afraid your boss will be upset.
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You're afraid other employees will laugh at you or criticize you.
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Maybe it's something with your family.
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Maybe your relationship with your husband or wife.
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You're afraid to say something.
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You're afraid to suggest something because, oh, they'll think I'm strange.
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It's weird.
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It's different.
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Really think about it.
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Really think about your big dreams.
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If you knew you would succeed, what would you want to do?
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What kind of life would you really, really want?
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Would you stay at your same job?
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Is it your dream job?
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Do you love it?
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Or do you go because it's safe?
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Really, it's important to think about this.
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Now, if you realize, oh, I am afraid, that's okay.
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That's good.
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You need to realize it.
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You need to admit it.
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You need to say honestly, this is my big dream and I am afraid to do it.
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I have been afraid to do it.
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don't pretend that you're not afraid.
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It's okay.
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If you're afraid, admit that you're afraid.
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Recognize the fear.
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Look at the fear.
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Think about the fear.
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That's the first step to move through the fear.
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And the next thing you need to do is you need to take some action.
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even when you're afraid, you'll still feel afraid.
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It's okay.
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You will still be afraid, but act anyway.
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There's a nice phrase.
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I can't remember the book, but there's a great phrase.
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It says, feel the fear and do it anyway.
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It's kind of a success formula.
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Feel the fear, but do it anyway.
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So the idea is don't wait until you're not afraid because you'll never do it because you'll always be afraid.
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Fear is natural.
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So you feel the fear.
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You say, yes, I'm afraid.
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I'm scared.
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But you do it anyway.
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If you do that, actually, eventually, the fear goes away.
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But the way you defeat fear is with action.
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It's the only way, really.
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So in the beginning, you just have to feel it.
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You have to feel that fear, and you do whatever you need to do anyway and you're scared to death and you still do it.
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You're petrified, you still do something.
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All right, so, and let me talk now,
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let me just end now a little bit now and just specifically talk about business because these are business lessons.
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Now, in business, especially if you have your own business or want to start your own business,
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standing out is not a luxury, it's a necessity.
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If you start your own business, you must be different.
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I mean, think about it as a customer.
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Right?
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You're not going to choose a new company if they're the same.
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Why would you?
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Why would you change companies, buy from someone else, if they're the same as the company you already use?
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If I drive a Toyota, and I'm happy with Toyotas.
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I like Toyotas.
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You know, why would I change to another company?
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Well, I won't.
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I won't change to another company unless another company does something
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so interesting and different and exciting to me that I must change.
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Now, that's different for every customer, of course.
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but let's say you know you want me as a customer
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and I like fast cars well
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if you create a really fast cool car that's not too expensive then maybe I'll change
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if it's very different but if it's the same as a Toyota I won't change
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so this is even worse when you start a new business
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because people are a little worried about new businesses right you're new you're not big they don't know your name.
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They know nothing about you.
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So for a new business, it's even more important to stand out.
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If you have a huge company like
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Toyota or Honda, well, you can be a little safe.
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Everybody knows your name already.
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But if you have a new business, it's vital, extremely important to be different,
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different in a very interesting way for some small group of customers, some niche, right?
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You know that word niche.
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Niche means it's a small part of a market.
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You don't try to sell to everybody.
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Like, I don't try to sell to all English students.
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I can't.
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It's impossible, right?
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It's a huge number.
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It'd be great
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if every English student in the world bought my lessons i'd be richer than bill gates
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but the truth is they're not going to everybody's not going to buy my lessons
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i have to find small niches small groups that fit me
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that fit my style that fit my personality that fit my methods that i can solve their problems better than even very,
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very big companies.
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So that's what my niche,
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my market niche, is very independent learners who can use computers and the internet and who are focused on speaking and listening,
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who want to speak faster, naturally, automatically.
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That's my niche.
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That's who I sell to.
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That's who I focus on.
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That's who I make lessons for that's who I help.
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I don't help students who want to learn writing and want to memorize grammar rules.
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I don't help students who want to take tests.
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It's a big market but I don't do it.
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So you have to decide this.
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You have to decide first who's your market?
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Which small group are you going to help?
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solve their problems.
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And then number two, you have to stand out to that group.
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You have to be different and remarkable,
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crazy, extreme, very, very, very something so that they notice you and talk about you.
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People talk about me.
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Even when I was teaching in a school, they talked about me.
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AJ's a crazy teacher.
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He's always yelling.
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At my school, all the students knew me even the students in other classes
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because I was always yelling and jumping around
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and telling crazy stories I was very very very different
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I stood out the past tense right I stood out
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now a lot of students really loved my style they loved me oh AJ's fantastic he's crazy he's fun.
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He tells these great stories.
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His method works.
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I'm improving my speaking so much.
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Yay, AJ.
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We love you. But not all.
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Some students in my class hated me.
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They hated me.
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He's always yelling and telling these stupid stories.
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He never teaches from the grammar book.
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He never uses the textbook.
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He never gives us tests.
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It's not serious.
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I don't like it.
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Some of these students complain to my boss.
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He doesn't use the textbook.
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He never follows the textbook or the system at the school, right?
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And then my boss would get upset with me and meet with me.
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Oh, I hear that you're not using the textbook.
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Some students are complaining about you. That is the risk.
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That is the price for standing out.
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If you stand out, that will always happen. But that's good.
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In marketing, in business, that is good.
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That's what you want.
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You want people to have strong feelings about you and your business or your career.
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You want that.
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Strong feelings means some people really hate you.
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They don't like you.
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They don't like your style.
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They don't like your product.
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They don't like your company.
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But the magic part is that a lot of other people really, really love you.
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They will be super loyal customers.
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They will tell everybody about you or your business.
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They will not leave you.
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They will be your salespeople.
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Better than you can do it.
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They're going to tell lots and lots and lots and lots of other people about you.
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Who cares about the people who hate you?
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It doesn't matter.
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You can create a huge successful business just with the people that love you, love you, love you.
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People who hate you, let them find somebody else.
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It's okay.
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You can't be so sensitive.
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In business, you just can't be sensitive.
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You want strong reactions.
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Strong reactions will give you a successful business strong reactions will give you a successful career.
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Now, it won't be boring.
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It won't be safe.
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There will be some bad days.
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But overall, that's the path to big success in anything, to be honest, but especially in business.
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So think about that and start to take small actions first and then later big actions to stand out, to be different.
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stop playing it safe go get your dreams all right i'll see you next time bye
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale s’appuie sur la vidéo « 04.e Stand Out Commentary - Effortless Business English ». Les mots qui reviennent le plus souvent : afraid, fear, stand, student. Cette vidéo contient 297 phrases et 2512 mots à répéter en shadowing. La partie parlée dure 19:11. Le locuteur parle à un rythme régulier d’environ 131 mots par minute, confortable pour le shadowing. 90 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.
Vocabulaire clé de cette vidéo
15 mots de la vidéo à retenir, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| criticize verbe | /ˈkɹɪtɪsaɪz/ | critiquer |
| niche nom | /nɪt͡ʃ/ | niche |
| textbook nom | /ˈtɛkst.bʊk/ | manuel, livre de classe |
| lesson nom | /ˈlɛs.ən/ | leçon |
| yell verbe | /jɛl/ | hurler, gueuler |
| grammar nom | /ˈɡɹæm.ə(ɹ)/ | grammaire |
| topic nom | /ˈtɑpɪk/ | sujet, thème |
| sensitive adjectif | /ˈsɛn.sɪt.ɪv/ | sensible |
| solve verbe | /sɒlv/ | résoudre, régler |
| pretend verbe | /pɹəˈtɛnd/ | feindre, faire semblant |
| phrase nom | /ˈfɹeɪ̯z/ | expression |
| complain verbe | /kəmˈpleɪn/ | se plaindre |
| scare verbe | /skɛɚ/ | effrayer |
| entrepreneur nom | /ˌɑn.tɹə.pɹəˈnɝ/ | entrepreneur, entrepreneuse |
| obstacle nom | /ˈɑbstəkəl/ | obstacle |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| go away verbe | partir, s'en aller |
Des phrases à répéter
Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :
- Do you want your own business?
- Do you want to start a business, but you're afraid?
- What kind of life would you really, really want?
- Would you stay at your same job?
- You have to decide first who's your market?
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Phrases conditionnelles if + proposition, will/would + verbe — une condition et son résultat | If you knew you would succeed · If you stand out, that will always |
| Propositions relatives who / which + proposition — une précision sur une personne ou une chose | students who want · people who hate |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | have not done · have been |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | are trained · being humiliated |
Prononciation à surveiller
Le locuteur utilise 95 contractions et formes réduites, comme don't, you're, I'm. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: luxury /ˈlʌk.ʃə.ɹi/, humiliation /hjuːˌmɪliˈeɪʃən/
- Mots longs — placez bien l’accent: commentary /ˈkɑ.mənˌtɛ.ɹi/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, necessity /nɪˈsɛsəti/, embarrassment /ɪmˈbæɹ.əs.mənt/
Les sons difficiles pour les francophones :
- /h/ — il se souffle, il n’est pas muet: humiliation /hjuːˌmɪliˈeɪʃən/, humiliate /hjuːˈmɪliˌeɪt/
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: niche /nɪt͡ʃ/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/
- /r/ anglais — langue recourbée, sans frotter la gorge: criticize /ˈkɹɪtɪsaɪz/, grammar /ˈɡɹæm.ə(ɹ)/, pretend /pɹəˈtɛnd/, phrase /ˈfɹeɪ̯z/, commentary /ˈkɑ.mənˌtɛ.ɹi/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme criticize, niche, textbook.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.