Pratique du Shadowing: AI Strategy: 3 Key Questions - Apprendre l'anglais à l'oral avec la vidéo

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47 phrases
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-You need an AI strategy.
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I need an AI strategy.
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We all need an AI strategy.
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Oh gosh, how do we even make one?
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How do we even start?
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Let's take a deep breath.
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Let's talk about the three key questions we should ask ourselves and our bosses about building a good AI strategy.
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What's our business?
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Do we need AI to actually make money?
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What problems are we really trying to solve?
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Let's tackle them one at a time so we don't get overwhelmed.
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What's our business?
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What is your employer's business?
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Who are the people that matter, the products that drive your revenue, and the customers that use those products?
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Why do those customers even bother to use your stuff at all, and how well are their problems understood internally?
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A good organization has the answer to this already, but if you don't, then let's do it now.
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Understanding what business you're in will help understanding how AI might fit into it at all.
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If AI doesn't seem to fit very well, if it's vague, if your executives are talking about thought leadership or something, then be wary.
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Your organization might not have a great AI strategy right now.
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Next, do we need AI to make money?
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Doing something temporary that won't make money can make sense for an organization, but it's important to know where you're falling on the hype and substance spectrum.
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This stems from the primary objective or benefit of including AI in this particular context.
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Is it solving a problem?
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Is it competitive pressure?
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Is it to signal to our customers that our product is better?
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Is it to address a real problem that users, employees, clients have?
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Is it because the CEO used ChatGPT over the weekend and convinced himself he's talking to a sentient deity?
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Your organization's priorities can be based on perception or marketing, but they should be honest about that.
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Your organization might be more focused on being perceived as innovating with AI as opposed to doing something actually meaningful.
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Are you being assigned to a team funded by an innovation budget that might dry up in six months, or are you being given leeway to actually explore AI integrations in your existing product?
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Are you getting messaging from your managers and executives about establishing AI leadership without any additional funding?
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Are you being given time and space to pilot test new technology?
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Knowing your organization's priorities is really important and will help you avoid putting too much effort into what might really be a short-term gesture or a marketing or PR effort.
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Last big question.
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What problems are we trying to solve?
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A good AI strategy begins with identifying unmet user needs, business challenges, or market opportunities, and then considering where AI might be a viable solution, along with other alternatives.
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AI is just a tool that can solve problems, but it shouldn't be assumed to be part of the solution unless you've started with the problems first and understood them clearly.
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Before you get lost in a sea of buzzwords and pressure, bring it back to the fundamentals.
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A strong AI strategy is built by answering those three essential questions honestly.
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What is our core business?
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Are we chasing real value or just perception, and what specific problem are we actually trying to solve?
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Starting here provides a solid foundation for any initiative, grounding your work in substance rather than hype.
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It ensures that your engagement with AI will be purposeful, realistic, and focused on delivering tangible results for your business and your customers.
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Good luck. -Thanks for watching.
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If you want to see more of our UX videos, take a look at these over here and consider subscribing to our channel.
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On our website nngroup.com, you can access our free library of over 2,000 UX articles.
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You can also register for one of our UX courses that offers live hands-on UX training.

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Vocabulaire et conseils d’expression pour cette leçon

Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « AI Strategy: 3 Key Questions ». Les mots qui reviennent le plus souvent : strategy, solve, customers, organization, product. Cette vidéo contient 47 phrases et 657 mots à répéter en shadowing. La partie parlée dure 4:34. Le locuteur parle à un rythme régulier d’environ 144 mots par minute, confortable pour le shadowing. 83 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer. 21 de ses 47 phrases sont des questions : un bon entraînement pour l’intonation interrogative et les réponses courtes.

Vocabulaire clé de cette vidéo

Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :

MotPrononciationSens
hype nom/haɪp/matraquage publicitaire, promotion
perception nom/pɚˈsɛpʃ(ə)n/perception
innovate verbe/ˈɪn.ə.veɪt/innover
leeway nom[ˈliːˌweɪ]dérive
overwhelm verbe/ˌoʊ.vɚˈwɛlm/abreuver
sentient adjectif/ˈsɛn.ʃi.ənt/sensible, doué de sensation
deity nom/ˈdi.ə.ti/déité, divinité
wary adjectif/ˈwɛɚ.i/méfiant
tangible adjectif/ˈtæn.d͡ʒə.bəl/tangible, palpable
assign verbe/əˈsaɪn/désigner
perceive verbe/pɚˈsiv/percevoir
vague adjectif/veɪɡ/vague
gosh/ɡɑːʃ/bon sang
gesture nom/ˈd͡ʒɛs.t͡ʃɚ/geste, signe
oppose verbe/əˈpoʊz/s'opposer à

Des phrases à répéter

Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :

  • How do we even start?
  • What problems are we really trying to solve?
  • What is your employer's business?
  • What problems are we trying to solve?
  • What is our core business?

Prononciation à surveiller

Le locuteur utilise 8 contractions et formes réduites, comme don't, you're, doesn't. Prononcez-les sous leur forme courte, telles que vous les entendez.

  • Les sons « sh » et « zh »: perception /pɚˈsɛpʃ(ə)n/, sentient /ˈsɛn.ʃi.ənt/, gosh /ɡɑːʃ/

Comment s’entraîner avec cette vidéo

  1. Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
  2. Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
  3. Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme hype, perception, innovate.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

Technique du shadowing : lire le guide complet étape par étape →