Pratique du Shadowing: Data vs. Findings vs. Insights - Apprendre l'anglais à l'oral avec la vidéo
Choisissez un mode d'entraînement
Chaque mode ouvre une salle d'entraînement en plein écran.
29 phrases
Si les phrases sont trop courtes ou trop longues, cliquez sur Edit pour les ajuster.
1
- Data findings and insights.
2
They may feel and are related, but they're three different things.
3
I'll explain those three different things in this video.
4
They communicate different levels of research analysis completion.
5
Insights represent the most complete level of research analysis.
6
Findings are slightly weaker and lack context, and data is completely devoid of any information or analysis.
7
Let's walk through these, starting with data and build up.
8
Data is an unanalyzed collection of individual observations about users that may include transcripts, notes, metrics, or survey output.
9
At this level, no analysis has been completed yet, and without analysis, we don't yet have information.
10
Take for instance, a usability study where we collected transcripts and a log of the things that users clicked on.
11
These are our data, but they don't tell us anything about what we learned collectively or what to do as a result.
12
This is why we don't wanna make decisions based on raw data alone.
13
However, when we take our data points and start to identify patterns using qualitative or quantitative analysis methods, we call those patterns findings.
14
Findings describe patterns in collected data, which still lack consideration of background, past research, and organizational factors.
15
For example, we might say that most users clicked on a contact support button on our website, but this finding still doesn't give the full story of what this looked like in the past and why we observed it.
16
It lacks context.
17
We need something with clear context for good design decision-making.
18
This is where insights come into play.
19
Insights do have this rich and necessary context, and this is why insights are the gold standard for making user experience design decisions based on research.
20
Insights are focused explanations of opportunities based on user research and business context.
21
So, if we knew most users clicked on the contact support button on our website, we might know it's because they were not able to find the information they were looking for, which drives up support volume costs.
22
In this scenario, the insight would be that there is an opportunity to improve the discoverability of important information to drive down support volume costs.
23
Context is key.
24
On teams, it is important to clearly distinguish whether you are referring to data, findings, or insights because this will communicate whether you have more analysis to do or not.
25
Once we have insights, we're ready to make good decisions.
26
- Thanks for watching.
27
If you wanna see more of our UX videos, take a look at these over here and consider subscribing to our channel.
28
On our website, nngroup.com, you can access our free library of over 2000 articles.
29
You can also register for one of our UX courses that offer live hands-on UX training.
Télécharger l'application
Tout pour parler couramment
Prononciation IAChaque phrase notée
Phonétique (IPA)Maîtrisez chaque son
VocabulaireEnrichissez votre lexique
Jeu de vocabulaireApprenez en jouant
Même chaîne
B24
Usability Heuristic 1: Visibility of System Status
Daily ConversationWorking Adults
B26
Usability Heuristic 3: User Control & Freedom
Daily ConversationUniversity StudentsWorking Adults
C13
Democratizing User Research
Daily ConversationUniversity StudentsWorking Adults
C18
Types of Surveys to Run Throughout the Design Process
Daily ConversationWorking Adults
C12
How to Avoid Doing UX Theatre
Daily ConversationUniversity StudentsWorking Adults
B22
UX Research Job Interviews: 5 Things to Showcase
Interview EnglishWorking Adults
B26
Validate Your Visual Design: 6 Methods
Business EnglishUniversity StudentsWorking Adults
C17
Are You Supporting Legacy Users?
Daily ConversationWorking Adults
C19
Usability Heuristic 2: Match Between the System and the Real World
Daily ConversationUniversity StudentsWorking Adults
C121
Design Systems vs. Style Guides
Business EnglishUniversity StudentsWorking Adults
B22
Storytelling in User Research
Daily ConversationWorking Adults
C18
Design Thinking 101
Business EnglishUniversity StudentsWorking Adults
C121
Don’t Start with AI, Start with the Problem
Business EnglishUniversity StudentsWorking Adults
C114
Object-Oriented UX (OOUX)
Business EnglishUniversity StudentsWorking Adults
C112
Heuristic Evaluations: How to Plan, Conduct, and Report Results | Course Preview
Business EnglishUniversity StudentsWorking Adults
C15
Overcoming Service Blueprinting Frustrations
Business EnglishWorking Adults
C110
10 Usability Heuristics: From Theory to Practice | Course Preview
Business EnglishUniversity StudentsWorking Adults
C12
UX vs. UI
University StudentsWorking Adults
C1Input Controls: Design Patterns and Best Practices | Course Preview
Business EnglishUniversity StudentsWorking Adults
B2AI Strategy: 3 Key Questions
Business EnglishWorking Adults
FOR YOU
Vidéo recommandée
C11
506 phrases
Analyzing Statements of Cash Flows 1 (2025 CFA® Level I Exam – FSA – Learning Module 4)
Business EnglishUniversity StudentsWorking Adults
C12
224 phrases
What is Statistics? A Beginner's Guide to Statistics (Data Analytics)!
Business EnglishUniversity StudentsWorking Adults
C11
120 phrases
Learn Data Modeling in 8 minutes: Dimensional Data Modeling, Data Vault, and One Big Table
Business EnglishUniversity StudentsWorking Adults
C12
176 phrases
3 Questions That Reveal What Your Life Is Missing - Arthur Brooks
Business EnglishUniversity StudentsWorking Adults
C12
42 phrases
1.2 How Google Analytics collects and processes data - Analytics Academy on Skillshop
Business EnglishUniversity StudentsWorking Adults
C15
58 phrases
Ethnography in Business | IELTS LISTENING TEST | SECTION-4
IELTS PrepBusiness EnglishUniversity Students
C1239 phrases
Learn how to SOLVE a data analytics case study problem
Business EnglishInterview EnglishUniversity Students
C13
162 phrases
The Secret to Business Writing: Crash Course Business - Soft Skills #3
Business EnglishUniversity StudentsWorking Adults
C13
152 phrases
Video
IELTS PrepBusiness EnglishUniversity Students
B24
10 phrases
The Data-Driven Decision Framework Every Marketer Needs
Business EnglishUniversity StudentsWorking Adults
Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau C1 s’appuie sur la vidéo « Data vs. Findings vs. Insights ». Les mots qui reviennent le plus souvent : insight, analysis, context, user, finding. Cette vidéo contient 29 phrases et 460 mots à répéter en shadowing. La partie parlée dure 3:23. Le locuteur parle à un rythme régulier d’environ 136 mots par minute, confortable pour le shadowing. 87 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
Les 10 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| transcript nom | /ˈtɹæn.skɹɪpt/ | transcription |
| devoid adjectif | /dɪˈvɔɪd/ | dépourvu |
| qualitative adjectif | /ˈkwɑ.ləˌteɪ.tɪv/ | qualitatif |
| usability nom | /ˌjuːzəˈbɪlɪti/ | convivialité, ergonomie |
| quantitative adjectif | /ˈkwɑn.təˌteɪ.tɪv/ | quantitatif |
| organizational adjectif | /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/ | organisationnel |
| distinguish verbe | /dɪˈstɪŋ.ɡwɪʃ/ | distinguer |
| metric adjectif | /ˈmɛt.ɹɪk/ | métrique |
| subscribe verbe | /səbˈskɹaɪb/ | abonner, s'abonner |
| observe verbe | /əbˈzɜːv/ | respecter, observer |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| build up verbe | s'accumuler, s'entasser |
Prononciation à surveiller
Le locuteur utilise 9 contractions et formes réduites, comme don't, wanna, doesn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/, distinguish /dɪˈstɪŋ.ɡwɪʃ/
- Mots longs — placez bien l’accent: qualitative /ˈkwɑ.ləˌteɪ.tɪv/, usability /ˌjuːzəˈbɪlɪti/, quantitative /ˈkwɑn.təˌteɪ.tɪv/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/
Les sons difficiles pour les francophones :
- /r/ anglais — langue recourbée, sans frotter la gorge: transcript /ˈtɹæn.skɹɪpt/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/, metric /ˈmɛt.ɹɪk/, subscribe /səbˈskɹaɪb/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme transcript, devoid, qualitative.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.