Pratique du Shadowing: Don’t Start with AI, Start with the Problem - Apprendre l'anglais à l'oral avec la vidéo
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-To build good AI products, we should start with three major steps, identifying problems that users experience, identifying how we might go about solving those problems, then identifying the technology that can help.
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The challenge is that these days, we so often start with selecting the technology and find a problem for it to solve later.
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With AI, this bad reverse order is even worse.
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More often than not, with AI, people are pressured to use AI for something, anything.
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In UX, we call this problem solutioneering.
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It's so common that we included it as our UX slogan number 18.
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Instead, we should be collecting issues that do exist, problems that users do experience.
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A good AI strategy begins with identifying unmet user needs, business challenges, or market opportunities, and then considering where AI might be a viable solution along with other alternatives.
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Let's talk about an example.
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Imagine a team at a FinTech company.
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The wrong way, the solutioneering way, starts with some sort of pressure from above.
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"We need to use AI to look innovative." The team decides to add a generic AI chatbot to their main credit card page.
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After months of work, they launch the chatbot, but users don't use it.
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Why? Because maybe the page already has a clear comparison table and customers can find what they need faster without talking to a bot.
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In this situation, the AI chatbot is a classic solution that solves no real user problem.
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A solution looking for a problem.
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Let's flip that.
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Let's take a look at an example of how we should approach building useful AI products.
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Step one, identify the user problem.
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Let's imagine that the team analyzes user data and sees that plenty of people abandon their online mortgage application halfway through.
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Through a few customer interviews, they quickly learn why.
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Customers are confused by financial jargon like APR or interest rate and feel anxious they're making the wrong choice.
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That's the problem.
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Step two, identify how to solve it.
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The goal is to reduce confusion and anxiety.
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They could create a glossary page, make explainer videos, or offer a live chat with a loan officer.
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Step three, identify the technology.
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This is where AI could actually help.
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A well-trained AI assistant could offer instant, in-context explanations for confusing terms 24-7.
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Success can be defined and would be easy to measure.
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A decrease in the number of abandoned mortgage applications.
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See the difference?
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We didn't start with AI.
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We started with a real user problem and found that AI was a fitting tool that might solve it.
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AI is just a tool that can solve problems.
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It shouldn't be assumed to be part of the solution unless you've started with the problems first and understood them clearly.
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Not only should we have identified legitimate problems, but ideally, we've had a discussion on how we'd recognize success by doing it.
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As much as we want to start with AI, we want to create good experiences.
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Start by identifying problems.
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Then, just maybe, AI could help solve those problems.
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-Thanks for watching.
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If you want to see more of our UX videos, take a look at these over here and consider subscribing to our channel.
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On our website nngroup.com, you can access our free library of over 2,000 articles.
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You can also register for one of our UX courses that offer live hands-on UX training.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau C1 s’appuie sur la vidéo « Don’t Start with AI, Start with the Problem ». Les mots qui reviennent le plus souvent : user, solve, identifying, solution, step. Cette vidéo contient 44 phrases et 569 mots à répéter en shadowing. La partie parlée dure 4:04. Le locuteur parle à un rythme régulier d’environ 140 mots par minute, confortable pour le shadowing. 82 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
Les 11 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| chatbot nom | /ˈtʃætbɑt/ | chatbot, dialogueur |
| abandon verbe | /əˈbæn.dən/ | abandonner |
| glossary nom | /ˈɡlɑ.sə.ɹi/ | glossaire |
| jargon nom | /ˈdʒɑː.ɡən/ | jargon |
| confuse verbe | /kənˈfjuːz/ | rendre perplexe, confondre |
| slogan nom | /ˈsloʊɡən/ | slogan |
| ideally adverbe | /aɪˈdi.ə.li/ | idéalement |
| analyze verbe | /ˈæn.əˌlaɪz/ | analyser |
| viable adjectif | /ˈvaɪəbəl/ | viable |
| subscribe verbe | /səbˈskɹaɪb/ | abonner, s'abonner |
| halfway adverbe | /ˌhæfˈweɪ/ | (à) mi-chemin |
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | are pressured · can be defined · be assumed |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | you've started · have identified |
Prononciation à surveiller
Le locuteur utilise 7 contractions et formes réduites, comme didn't, don't, shouldn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
Les sons difficiles pour les francophones :
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: chatbot /ˈtʃætbɑt/, jargon /ˈdʒɑː.ɡən/
- /r/ anglais — langue recourbée, sans frotter la gorge: explainer /ɪkˈspleɪnə(ɹ)/, glossary /ˈɡlɑ.sə.ɹi/, subscribe /səbˈskɹaɪb/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme chatbot, abandon, glossary.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.