Pratique du Shadowing: Storytelling in User Research - Apprendre l'anglais à l'oral avec la vidéo
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50 phrases
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Most people think storytelling is about persuasion and how to communicate with impact.
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While storytelling is certainly a skill that helps you be a better communicator, did you know it's also central to good user research?
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Stories are what we collect in research and what we reference and communicate post-research sessions.
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Let me give you three examples of how stories feature in user research and why they're important.
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the first is that stories help us uncover insights
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when we interview users in discovery we don't just collect answers
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or facts we actually collect stories we ask users to tell
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us about their experiences we do this by asking open-ended questions like tell me about a time where dot dot
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or walk me through a typical day for you that's
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because people can confidently and expertly tell about things that happened to them and what their experience felt like.
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These stories reveal needs, pain points, expectations, often things people can't articulate in a direct answer.
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So, stories in interviews are the vessel where insight lives.
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They give us context.
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They help us understand not just what happened, but why it mattered.
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When running observational research, we also collect stories.
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We watch people as they work at a task, and we note what they did and why.
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These are stories.
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And we often use them when describing what isn't working and why, or why we think something is needed or valuable.
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Second, stories are what make insights intelligible.
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When we hear people express things they care about in an abstract way, we can't make sense of it.
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So we ask users to give us an example, i.e. a story.
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This is because we need those stories to understand what users communicate to us.
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It provides the necessary context for us to picture it, to tie it to something tangible.
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In design research, context is everything.
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Finally, stories are what drive action.
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Many of us have been in a research session where a user does something completely unexpected.
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The facilitator follows up and suddenly we're learning something we didn't anticipate.
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Those moments stick.
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And what happens next?
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Well, we talk about it.
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We debrief.
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It sparks conversation.
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That leads to action people start thinking differently designing with that moment in mind changing priorities
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because when teams watch research it's the stories that stay with them not the metrics
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these stories get remembered
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and more importantly they get retold in stand-ups in roadmap planning
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in design critiques they become a shorthand for a user need
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or a broken flow or a product opportunity they shape how decisions get made that's
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because storytelling is core to how humans process information we've used
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stories to make sense of the world for generations long before we had written language.
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Stories are how knowledge was passed down, how values were taught and how lessons we'll learn.
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They're easy to remember, they're easy to share and in product teams that's what makes them powerful.
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So in user research the story is everything.
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It's what we collect in research that helps us uncover insights.
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It's also the thing that helps us make sense of our data.
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And finally, it's the thing that lives on in stakeholders and our team's minds.
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So, embrace the story.
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Collecting and sharing meaningful stories is what makes you an effective design researcher. and UX articles.
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And if you're ready to dive deeper, we offer both live, hands-on UX training and self-paced courses you can take any time at your own pace.
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Explore our full course library at nngroup.com.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau C1 s’appuie sur la vidéo « Storytelling in User Research ». Les mots qui reviennent le plus souvent : stories, user, collect, insight, storytelling. Cette vidéo contient 50 phrases et 600 mots à répéter en shadowing. La partie parlée dure 4:12. Le locuteur parle à un rythme régulier d’environ 143 mots par minute, confortable pour le shadowing. 85 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| storytelling nom | narration, mise en récit | |
| uncover verbe | /ʌnˈkʌvɚ/ | découvrir |
| communicator nom | /kəˈmjuːnɪkeɪtə/ | communicateur, communicatrice |
| confidently adverbe | /ˈkɑnfɪdəntli/ | candidement, confidemment |
| debrief verbe | /diːˈbɹiːf/ | débriefer |
| facilitator nom | facilitateur, facilitatrice | |
| intelligible adjectif | /ɪnˈtɛləd͡ʒəbəl/ | intelligible |
| persuasion nom | /pɚˈsweɪʒən/ | persuasion |
| retell verbe | /ɹiˈtɛl/ | raconter de nouveau, redire |
| shorthand nom | /ˈʃɔɹthænd/ | sténographie |
| stakeholder nom | /ˈsteɪkˌhəʊl.də/ | agent d'entiercement, plaideur |
| articulate verbe | /ɑːɹˈtɪk.jə.leɪt/ | articuler |
| tangible adjectif | /ˈtæn.d͡ʒə.bəl/ | tangible, palpable |
| anticipate verbe | /ænˈtɪs.ɪ.peɪt/ | anticiper, prévoir |
| critique nom | /kɹɪˈtiːk/ | critique |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| pass down verbe | transmettre |
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | have been · we've used |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | is needed · was passed |
Prononciation à surveiller
Le locuteur utilise 12 contractions et formes réduites, comme they're, can't, didn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: observational /ˌɑbzɚˈveɪʃənəl/, persuasion /pɚˈsweɪʒən/, shorthand /ˈʃɔɹthænd/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
- Mots longs — placez bien l’accent: communicator /kəˈmjuːnɪkeɪtə/, confidently /ˈkɑnfɪdəntli/, intelligible /ɪnˈtɛləd͡ʒəbəl/, observational /ˌɑbzɚˈveɪʃənəl/, articulate /ɑːɹˈtɪk.jə.leɪt/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme storytelling, uncover, communicator.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.