Pratique du Shadowing: Why Abercrombie Is Copying Aritzia's Playbook - Apprendre l'anglais à l'oral avec la vidéo
Choisissez un mode d'entraînement
Chaque mode ouvre une salle d'entraînement en plein écran.
37 phrases
Si les phrases sont trop courtes ou trop longues, cliquez sur Edit pour les ajuster.
1
We're in Soho, the heart of New York City's fashion district, where Abercrombie is unveiling a new store concept.
2
Let's go inside and check it out.
3
Opened in early June, the new 10,000 square foot space is a departure from the heydays of the 2000s,
4
when the stores were infamous for loud music and low lighting.
5
One of the biggest pain points that customers have is when they're shopping online, they go into a store, but the same merchandise isn't available.
6
So what Abercrombie did here is they expanded into a much larger location.
7
That allows them to carry a broader assortment so shoppers can go online and actually find the same stuff in the store.
8
We heard from our customer they want the in-store experience.
9
It showcases the brand's 130-year history as well as what Abercrombie is today and where we want to go into the future.
10
The company grew annual sales by over 98% between 2020 and 2024.
11
But in the most recent fiscal year, sales dropped.
12
And now its stock is down about 30% year-to-date.
13
To make sure it can keep growing sales and acquiring new customers, it's expanding into third-party accessories like Sperry and Hunter,
14
and of course highlighting its own brand as well.
15
In some ways, the company is taking a page out of rival Aritzia's playbook in its decision to add outside brands.
16
The Canadian fashion brand has long offered external footwear brands in its stores and online.
17
During its most recent fisc
18
grew 35% with comps up 27% part of the reason Aritzia successful is because they of stayed top of mind,
19
s relevant for that consumer trying to do the same thing continued relevance relevance.
20
This is the first time that we're carrying footwear, full sunglasses and handbags, all in a dedicated space in an Abercrombie store.
21
So here we have our own branded footwear, but we're also bringing in other brands that are very relevant to our customer and what they're looking for.
22
Since partnering with Sperry in April, Abercrombie has since expanded and is now selling shoes from Puma, Fry, Hunter, and GH Bass.
23
going to learn a lot from these in terms of what our customer is gravitating towards.
24
We've seen other companies do this.
25
Urban Outfitters is one where they stand out in the sense that they do have their own brands.
26
They're more of a balanced mix of own brand and third-party brands.
27
They have Vans, they have Nike, they have Ugg, and I think they realize that particularly for their customer, people look for brands in that category.
28
They don't want the private label, they want the brands that they recognize.
29
So I think that may be where Abercrombie kind of sees this opportunity to say we have a young female consumer, you have Foot Locker, you have JD, they tend to ski more male,
30
where else can they shop for a variety of brands?
31
Let's at least offer them the brands that they're shopping all in one place
32
because no one else is really doing that outside of a company like Genesco and a little bit Urban Outfitters.
33
For now, the only place Abercrombie is offering all of the brands together is at this new store.
34
But based on how the release performs, they could could be expanded to more stores and online in the future.
35
I think that this is a strategic move on their part to bring in a like-minded customer, a customer who has potential to shop the brand,
36
maybe isn't already, and now will be introduced to the brand that way.
37
Overall, category expansion will be one of the keys to Abercrombie's next chapter of growth.
Télécharger l'application
Tout pour parler couramment
Prononciation IAChaque phrase notée
Phonétique (IPA)Maîtrisez chaque son
VocabulaireEnrichissez votre lexique
Jeu de vocabulaireApprenez en jouant
📺 Même chaîne
B21
How Cheap Mortgages Are Backfiring On Homeowners
Daily ConversationWorking Adults
B21
Watch AI Dock A Boat
Daily ConversationWorking Adults
B217
How AI Is Killing The Value Of A College Degree
Business EnglishInterview EnglishUniversity Students
B24
Who Is Funding Pres. Trump’s Freedom 250 Celebrations?
Business EnglishDaily ConversationUniversity Students
B21
Why Corporate America Is Spending More On Security
Business EnglishWorking Adults
B22
Inside Bracket22, A Trading Firm Powered By Al Agents
Business EnglishWorking Adults
B24
Why The Airline Business Is Broken
Business EnglishUniversity StudentsWorking Adults
B21
Why Hyundai’s Investing $26B In The U.S.
Business EnglishWorking Adults
B22
Why Even High Earners Are Living Paycheck To Paycheck
Business EnglishWorking Adults
B24
How Walmart Is Beating Everyone In Groceries
Business EnglishWorking Adults
B25
Inside The Real Estate Rush Behind AI
Business EnglishDaily ConversationUniversity Students
B23
How Working For Google, Amazon, And Microsoft Lost 'Dream Job' Status
Business EnglishInterview EnglishUniversity Students
B27
How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees
Daily ConversationWorking Adults
B26
How Chinese EVs Won Brazil — And Left U.S. Automakers Behind
Business EnglishUniversity StudentsWorking Adults
B22
Why Airline Ticket Prices Are Unlikely To Go Down
Travel EnglishWorking Adults
B21
Where Did Americans’ Savings Go?
Business EnglishUniversity StudentsWorking Adults
B22
How Chinese Luckin Is Taking On Starbucks In the U.S.
Business EnglishUniversity StudentsWorking Adults
B26
How Amazon Delivers On One-Day Shipping
Business EnglishUniversity StudentsWorking Adults
B21
Why Timeshares Aren’t Worth It
Business EnglishWorking Adults
B28
Why Americans Are Buying Fewer Groceries
Business EnglishWorking Adults
✨ Vidéo recommandée
B21
20 phrases
How this overpriced jacket invaded corporate America
Business EnglishDaily ConversationUniversity Students
B26
105 phrases
Elle Fanning : Life Lessons | Bazaar UK
Business EnglishUniversity StudentsWorking Adults
B22
55 phrases
Corporate Strategy: The role of strategy in business
Business EnglishUniversity StudentsWorking Adults
B21
68 phrases
Why Amazon's Marketplace Failed In China
Business EnglishUniversity StudentsWorking Adults
B23
53 phrases
How IKEA gets you to impulsively buy more
Business EnglishUniversity StudentsWorking Adults
B22
95 phrases
How On Running Shoes Are Taking On Nike And Adidas
Business EnglishUniversity StudentsWorking Adults
B23
240 phrases
Shark Tank Australia | 21-Year-Old Entrepreneur Stuns The Sharks With Her Huge Monthly Sales
Business EnglishInterview EnglishTeens
B21
267 phrases
ALL OF BUSINESS Explained in 20 Minutes
Business EnglishUniversity StudentsWorking Adults
B22
396 phrases
How To Build The TUFFEST Spring Wardrobe
Business EnglishUniversity StudentsWorking Adults
B23
53 phrases
The Rise And Fall Of Forever 21 | Rise And Fall | Business Insider
Business EnglishUniversity StudentsWorking Adults
B23
109 phrases
The Stock Market is BROKEN (just accept it)
Business EnglishUniversity StudentsWorking Adults
B24
270 phrases
Inside Uniqlo: The Boring Basics Brand That’s Actually a Tech Company
American AccentBusiness EnglishUniversity StudentsWorking Adults
Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « Why Abercrombie Is Copying Aritzia's Playbook ». Les mots qui reviennent le plus souvent : brand, store, customer, Abercrombie, online. Cette vidéo contient 37 phrases et 614 mots à répéter en shadowing. La partie parlée dure 3:19. Le locuteur parle vite, environ 185 mots par minute : attendez-vous à des liaisons et à des sons réduits. 84 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| footwear nom | /ˈfʊtwɛə(ɹ)/ | souliers, chaussures |
| relevance nom | /ˈɹɛl.ɪ.vən(t)s/ | pertinence |
| assortment nom | /əˈsɔːtmənt/ | assortiment |
| handbag nom | /ˈhændˌbæɡ/ | sac à main, sacoche |
| heyday nom | /ˈheɪdeɪ/ | âge d’or |
| shopper nom | /ˈʃɑ.pɚ/ | acheteur, acheteuse |
| unveil verbe | /ʌnˈveɪl/ | dévoiler, lever le voile |
| dedicate verbe | /ˈdɛdɪˌkeɪt/ | consacrer, vouer |
| accessory nom | /əkˈsɛs.(ə.)ɹi/ | accessoire |
| sunglasses nom | lunettes de soleil | |
| infamous adjectif | /ˈɪn.fə.məs/ | tristement célèbre |
| showcase nom | /ˈʃoʊˌkeɪs/ | vitrine |
| merchandise nom | /ˈmɝ.t͡ʃənˌdaɪs/ | marchandise, bien |
| acquire verbe | /əˈkwaɪɚ/ | acquérir |
| rival nom | /ˈɹaɪvəl/ | rival, rivale |
Prononciation à surveiller
Le locuteur utilise 11 contractions et formes réduites, comme they're, we're, isn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: shopper /ˈʃɑ.pɚ/, showcase /ˈʃoʊˌkeɪs/
Les sons difficiles pour les francophones :
- /h/ — il se souffle, il n’est pas muet: handbag /ˈhændˌbæɡ/, heyday /ˈheɪdeɪ/
- /r/ anglais — langue recourbée, sans frotter la gorge: footwear /ˈfʊtwɛə(ɹ)/, relevance /ˈɹɛl.ɪ.vən(t)s/, gravitate /ˈɡɹævɪteɪt/, accessory /əkˈsɛs.(ə.)ɹi/, rival /ˈɹaɪvəl/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme footwear, relevance, assortment.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.