Pratica di Shadowing: What is APQP - Advanced Product Quality Planning? - Impara a parlare inglese con i video
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Welcome to Young Business Professionals.
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I'm Felix and today I'm going to release the very first video of Young Business Professionals in English.
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I will explain to you in about 10 minutes the meaning of APQP.
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This video is the first out of a bunch of videos that I will do having a special focus on automotive know-how.
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If you are interested in increasing your automotive knowledge, feel free to subscribe to my channel and like the video.
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You may also check out our Facebook page through
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which we would like to create a community that shall support each other on growing everybody's knowledge.
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Now let's start with some content for you.
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The abbreviation APQP means Advanced Product Quality Planning, which stands for a Continuous Project Management Procedure
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that was once defined in the QS 9000 standard and is now also supported by the IETF 6949 standard.
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The target of APQP is to secure the quality of a new product during its development phase already,
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to secure the fact that just products with a high level of maturity will be released for production,
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to repeat this process in any order.
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This can be realized by using a unique product-based documentation structure
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that enables the producer to have a transparent insight into the production process.
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Thus, the control of production shall be simplified.
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All project and product-related documents and information are planned, monitored and stored in a central way.
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So that's quite theoretic so far.
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What does that mean applied to the world of business?
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APQP is a very important process for companies working in the automotive industries.
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It is mainly and very often applied in companies
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that develop new product and it is a process
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that shall standardize the development of new products with the target to secure a sufficient level of quality
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that the product has already when it is entering the start of production.
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And to reach that target, there is a defined process out of separate process phases that include separate working packages.
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On the following slides, I will guide you through the process
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and I will give you a rough idea about what each process phase includes.
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So this is an overview chart about all the phases that an process according to APQP may include.
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There are, let's say, five to six phases.
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The RFQ phase, phase zero.
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The project planning phase, phase number one.
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The product development phase, phase number two.
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The process development phase, phase number three.
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the product and process validation phase so-called phase number four
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and the phase called feedback assessment
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and corrective actions phase number five as you may see all these phases are overlapping each other
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which basically means that they are interacting with each other there are many jobs of a later phase
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that can and shall be already started although the phase before is not yet closed.
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The very first phase number zero is the RFQ phase.
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It started with an RFQ kickoff and after receiving the customer nomination
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or the order a project kickoff is introducing into phase one in which the project will be planned.
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In parallel product development phase number two is taking place.
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It is ending up in a very important milestone the so-called design freeze.
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This This milestone is of incredible importance as up until that time all changes performed to the design are basically pretty cheap.
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After the design is being frozen during the process development phase, typically heavy equipment is being kicked off such as tools, production lines and similar.
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Once these things have been built it is very expensive to change something as it needs to be modified in reality, but not just on paper.
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Once the equipment is ready, the first parts can be produced and validating during the product and process validation phase, which is leading to another important milestone,
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the so-called sampling to customer.
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After the approval of the customer, the serial production can be launched.
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Down below, you can see the phase feedback assessment and corrective action.
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This phase is running in parallel to all the other phases.
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It's important to review frequently if mistakes were occurring and
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if there is a chance to improve them during the project already or at least in the next one.
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Let's take a quick deeper look into each of the phases.
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The RFQ process phase starts with the receipt of an RFQ from a customer.
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This is being evaluated.
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Does it make sense to spend time and energy on evaluating that RFQ more in detail?
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Is it it as of strategic interest for the company or not.
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Once the team has decided to work on it, it's being kicked off in a RFQ.
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A rough design concept might be created
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and the process will be planned in a superficial way in order to be able to estimate product cost and project budget.
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All this is being quoted to the customer and if you did a proper job, the customer is following up with an order.
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this is received the official project can be initiated by a project kickoff meeting the first phase project plan
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and definition of concept is basically a planning phase
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that is realized by the project manager a type plan is created the budget will be finalized
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and resources for example the project team will be defined in addition it's important to double check with the team team,
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if there was any change of requirements or not that may lead to updated costing or similar.
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Within phase 2, product development, the product is being designed.
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Typically a 3D design is created by a CAD software.
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In addition, drawings will be created.
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The team is performing a design failure mode and effects analysis and preparing a design validation plan.
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Prototypes will be built and validated.
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validation results if validation results require product improvements they can be implemented immediately.
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Once the design is on a major level, it can be frozen.
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So then phase three, the product development phase can be initiated.
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Within that phase, the team is performing a PFMEA, the process flowchart is being finalized, and the control plan will be finalized as well.
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Then the procurement of tools, equipment and supplied components can be started.
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Once the equipment is ready, pre-seal production demands will be produced and delivered.
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Within phase 4, the production equipment is finalized.
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Usually several loops of adjustments must be followed until a final approval can be given.
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In parallel also supplied components might be released for production.
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Once equipments and components are pretty close to the final release, the process validation test can be performed in order to validate that the product can fulfill agreed requirements.
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Also production staff, logistics and quality team will be trained about product characteristics
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and important facts to be considered during the serial production of the product.
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A run rate takes place and the final product is being PPAPed to the customer.
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After PPAP release of the customer, the so-called SOP start of production might take place.
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The project team is still supporting the production while monitoring the ramp up, checking the performance of production,
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deliveries and supports in case there are any quality issues.
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Step by step responsibility will be handed over to the Zero Production team in the production plant.
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Well, that was my video about APQP.
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I hope you got a rough introduction into the topic.
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We will follow up with further videos about each single process
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phase in order to give you a deeper look inside the process.
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I hope you enjoyed the video.
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I'm looking forward for your likes and your feedback below the video.
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Please subscribe to the channel to not miss further APQP videos.
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Please feel free to join our Facebook community.
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You will find the link down below.
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Have a great day.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione di livello C1 si basa sul video “What is APQP - Advanced Product Quality Planning?”. Le parole che ritornano più spesso: phase, product, process, production, project. Questo video contiene 100 frasi e 1308 parole da ripetere con lo shadowing. Il parlato dura 9:04. Chi parla mantiene un ritmo costante di circa 144 parole al minuto, comodo per lo shadowing. Il 86% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
Le 15 parole più avanzate del video, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| validation sostantivo | /ˌvæl.əˈdeɪ.ʃən/ | validazione |
| finalize verbo | /ˈfaɪ.nə.laɪz/ | finire, finalizzare |
| validate verbo | /ˈvæl.ɪ.deɪt/ | validare |
| milestone sostantivo | /ˈmaɪlˌstoʊn/ | pietra miliare |
| automotive aggettivo | /ˌɔtəˈmoʊtɪv/ | automobilistico |
| initiate verbo | /ɪˈnɪʃ.i.eɪt/ | iniziare |
| evaluate verbo | /ɪˈvaljʊeɪt/ | valutare |
| subscribe verbo | /səbˈskɹaɪb/ | abbonarsi |
| abbreviation sostantivo | /əˌbɹi.viˈeɪ.ʃn̩/ | abbreviazione |
| superficial aggettivo | /ˌsupɚˈfɪʃəl/ | superficiale |
| procurement sostantivo | /pɹəˈkjʊəɹ.mənt/ | ufficio acquisti |
| overlap verbo | /ˌəʊvəˈlæp/ | embricare, accavallare |
| modify verbo | /ˈmɑ.dɪˌfaɪ/ | modificare |
| prototype sostantivo | /ˈpɹəʊtətaɪp/ | prototipo |
| logistics sostantivo | /ləˈd͡ʒɪstɪks/ | logistica |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| check out verbo | investigare |
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | is now also supported · will be released · can be realized |
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | have been built · has decided |
Pronuncia a cui fare attenzione
Chi parla usa 3 contrazioni e forme ridotte, come I'm. Pronunciale nella forma breve, così come le senti.
- I suoni “sh” e “zh”: validation /ˌvæl.əˈdeɪ.ʃən/, initiate /ɪˈnɪʃ.i.eɪt/, abbreviation /əˌbɹi.viˈeɪ.ʃn̩/, superficial /ˌsupɚˈfɪʃəl/, documentation /ˌdɑkjəmɛnˈteɪʃən/
- Parole lunghe — attenzione all’accento: validation /ˌvæl.əˈdeɪ.ʃən/, automotive /ˌɔtəˈmoʊtɪv/, initiate /ɪˈnɪʃ.i.eɪt/, abbreviation /əˌbɹi.viˈeɪ.ʃn̩/, theoretic /ˌθiːəˈɹɛtɪk/
I suoni difficili per chi parla italiano:
- Consonante finale — senza aggiungere una vocale dopo: finalize /ˈfaɪ.nə.laɪz/, validate /ˈvæl.ɪ.deɪt/, automotive /ˌɔtəˈmoʊtɪv/, corrective /kəˈɹɛktɪv/, initiate /ɪˈnɪʃ.i.eɪt/
- /æ/ — più aperta della “e”: validation /ˌvæl.əˈdeɪ.ʃən/, validate /ˈvæl.ɪ.deɪt/, standardize /ˈstæn.də.daɪz/, overlap /ˌəʊvəˈlæp/, characteristic /ˌkæɹ(ə)ktəˈɹɪstɪk/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Fai shadowing frase per frase a velocità normale, ripetendo ognuna finché il tuo ritmo coincide con quello di chi parla.
- Registrati e confronta con l’originale, facendo attenzione a parole come validation, finalize, validate.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.