Shadowing Practice: 7 metrics you NEED to know as a CEO - Learn English Speaking with Video

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21 משפטים
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1
There's only seven numbers that every CEO should know to actually grow their business.
2
Number one, revenue.
3
How much money came into my world today?
4
Number two, expenses.
5
Making money means nothing if you're spending more than you earn.
6
Number three, leads.
7
How many people showed interest in maybe buying from you?
8
Number four is conversions.
9
How many people actually became a customer?
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Number five is acquisition costs.
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It tells you how much a customer costs you to get them into your world.
12
Number six is retention.
13
How many customers decided to stay this month?
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It's seven times cheaper to sell to an existing customer than to get a new customer.
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Number seven, profit.
16
How much money did you actually keep in the business?
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Revenue is vanity, profit is sanity, cash in your bank account is the holy grail.
18
If you feel overwhelmed by all these numbers, I'll make it easy for you.
19
I'll send you my CEO scorecard.
20
It's a template.
21
Comment scorecard, I'll send it over.

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Vocabulary and speaking notes for this lesson

This B2 speaking lesson is built on the video “7 metrics you NEED to know as a CEO”. This video has 21 sentences and 168 words to shadow. The speech runs for 0:54. The speaker talks fast, about 188 words per minute, so expect linked and reduced sounds. 87% of the words are among the 3,000 most common in English, so the vocabulary is easy to follow. 5 of its 21 sentences are questions, so it is good practice for question intonation and short answers.

Key vocabulary in this video

The 13 most advanced words in the video, with pronunciation and meaning:

WordPronunciationMeaning
earn verb/ɝn/To gain (success, reward, recognition) through applied effort or work.
acquisition noun/ˌæk.wɪˈzɪʃ.ən/The act or process of acquiring.
conversion noun/kənˈvɝʒən/The act of converting something or someone.
expense noun/ɪkˈspɛns/A spending or consuming, often a disbursement of funds.
retention noun/ɹɪˈtɛnʃən/The act of retaining or something retained.
vanity noun/ˈvænəti/That which is vain, futile, or worthless; that which is of no value, use or profit.
template noun/ˈtɛm.plɪt/A physical object whose shape is used as a guide to make other objects.
scorecard nounA printed card allowing spectators of a game to identify players and record progress.
grail noun/ɡɹeɪl/The Holy Grail.
overwhelm verb/ˌoʊ.vɚˈwɛlm/To engulf, surge over and submerge.
sanity noun/ˈsæn.əˌti/The condition of being sane.
customer noun/ˈkʌs.tə.mə/A person or company who purchases or receives a product or service from a business or merchant or intends to do so.
revenue noun/ˈɹɛvənˌju/The income returned by an investment.

Sentences worth repeating

Short, complete lines from the video that you can reuse in everyday conversation:

  • How much money came into my world today?
  • How many people showed interest in maybe buying from you?
  • How much money did you actually keep in the business?
  • Comment scorecard, I'll send it over.

Pronunciation to watch

The speaker uses 4 contractions and reduced forms, such as I'll, you're. Say them the short way, as you hear them.

  • The “sh” and “zh” sounds: acquisition /ˌæk.wɪˈzɪʃ.ən/, conversion /kənˈvɝʒən/, retention /ɹɪˈtɛnʃən/

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
  3. Record yourself and compare with the original, paying attention to words like earn, acquisition, conversion.

מהי טכניקת השאדואינג?

שאדואינג היא טכניקת למידת שפה מבוססת מדע שפותחה במקור להכשרת מתורגמנים מקצועיים ופופולרית על ידי הפוליגלוט ד"ר אלכסנדר ארגואלס. השיטה פשוטה אך עוצמתית: אתה מקשיב לאודיו באנגלית ילידית וחוזר עליו בקול רם מיד — כמו צל העוקב אחרי הדובר עם עיכוב של 1–2 שניות בלבד. בניגוד להאזנה פסיבית או תרגילי דקדוק, שאדואינג מכריח את המוח והשרירים בפה לעבד ולשחזר דפוסי דיבור אמיתיים בו זמנית. מחקרים מראים שזה משפר משמעותית את דיוק ההגייה, האינטונציה, הקצב, הדיבור המחובר, הבנת השמיעה ושטף הדיבור — מה שהופך אותו לאחת השיטות היעילות ביותר להכנה לIELTS Speaking ולתקשורת באנגלית בעולם האמיתי.

טכניקת Shadowing: קרא את המדריך המלא שלב אחר שלב →