Shadowing Practice: APQP Phase 2 - Product Development - Learn English Speaking with Video
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Welcome to Young Business Professionals.
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I'm Felix and today I'm presenting to you the next video of our APQP series.
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In a few minutes I will explain to you the most important facts to be considered in APQP Phase 2, the Product Development Phase.
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If you are interested in increasing your automotive knowledge, please feel free to subscribe to my channel and like the video.
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You may also check out our Facebook page through which we would like to create a community that shall support each other, growing everybody's knowledge.
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What is the target of the APQP Phase 2?
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Immediately after the project kickoff meeting and parallel to the project planning phase, the designer is already starting to work on the product design.
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During that phase, the design is being developed further and further until it's getting frozen.
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The design freeze is symbolizing an important project milestone
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that is the basis for all future orders that might be launched at sub suppliers for purchase components, tools or production lines.
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Let's take a more detailed look on all single working packages of APQP Phase 2.
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The following working packages are part of the product design phase.
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development and creation of development master data, design FMEA, creation of DVP and PVP,
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prototyping and testing, the design freeze, make or by planning, quality gate review phase 2.
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All these working packages are interacting with each other and results of one task are influencing once again the other task.
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So several loops of improvements are performed during the whole phase.
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Development and creation of development master data.
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The product design starting from a very rough concept resulting in the final product design is the scope of these working packages.
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3D files of the product are created and step by step finalized.
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important characteristics of that design will be summarized on 2d drawings during
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that process the team is using several methods such as design fmeas
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or tolerance calculations in order to limit
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or avoid mistakes as best as possible it is recommended to cooperate as close as possible with the customer
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but also with all other functional experts of the company in order to to make sure
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that the part can be assembled in the right way, it is demoldable from the tools and tolerances can be kept,
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all customer requirements are reflected.
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In addition datasets for single parts
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and assemblies will be added to the enterprise resource planning system of the company and part numbers will be defined
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design fmea design fmea stands for design failure mode and effects analysis
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One of the most important tools of that phase is the so-called DFMEA, design, failure, mode and affects analysis.
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One of the most important tools of that phase is the so called design FMEA, design, failure, mode and affects analysis.
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One of the most important tools of the phase is the so-called DFMEA – Design, Failure, Mode and Effects Analysis.
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We will just roughly touch the term as this is a complex topic for
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which it makes sense to create a separate video.
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The target of that tool is to identify weak points in the design as early as possible.
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Based on the FMEA measures will be defined which will increase the security to fulfill product requirements as reliable as possible.
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During the FMEA the structure of the product, its functions and requirements will be analyzed.
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Based on that, a team of experts is conducting a study on potential failures
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and its root causes and is thinking about how to eliminate or limit these potential root causes.
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This is for instance leading to the fact
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that specific dimensions of drawings might be tolerated pretty narrow as they might be influencing an important characteristic of the product.
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A few additional important facts are that the FMEA should be started as early as possible in the project,
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if possible from the very first sketch.
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It is never closed or stopped except the product goes end of life
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and the design FMEA is providing important inputs for the PFMEA, a process FMEA.
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Creation of DVP and PVP.
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Another working package of this phase is the creation of the design verification plan and the process verification plan.
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These both tools are used to plan component tests in a
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systematic way starting from the concept phase of the product until the start of the serial production.
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The focus of the design validation plan is to check the design of the product,
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the process validation plan is to rather focus on the validation of the serial production process.
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At the end of the day the target is to verify
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if the the product produced on serial equipment can fulfill all requirements.
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Typically, the input for these test plans is coming from the customer specification sheets, drawings, or is derived from the design FMEA.
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One example could be that a potential failure was identified during the DFMEA.
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And one measure to make sure that root cause of this failure can be limited
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or excluded is to perform a specific test during the design validation.
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These tests are typically performed with prototypes during the design phase.
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Some examples are temperature cycle tests, vibration tests, also functional tests, as well as endurance tests.
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The results achieved are being implemented through design reviews into the product design again.
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Design Freeze Design Freeze The design freeze is one of the most important milestones in a project.
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At that time, the product design is being frozen.
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Theoretically, no further changes shall be performed at the product from that point of time.
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Although this is a best-case description that is rarely happening in reality.
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Why this should be the case?
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Because of the fact that each additional change is much more expensive beginning from now on.
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As serial tools and production equipment will be ordered directly after design freeze at the frozen level of drawings,
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each upcoming change to that results in real modification of the equipment or tools.
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Before, it was possible to perform changes on paper, but now you need to modify real things or restart completely, which results in higher change costs.
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At this time drawings of the product will be released
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that are the future basis for PPAP sampling to the customer
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and in addition it's valuable to know that each further change
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or adjustment is typically charged additionally to the customer by intelligent suppliers.
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Make or buy plan.
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In parallel to reaching the design freeze the team is thinking about the fact
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if tools equipment and single parts will be produced internally or bought from suppliers.
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RFQs with suppliers will be summarized and compared with internal costing
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so within upcoming phase three a group of decision makers can make a decision where to order
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which equipment or if to produce something internally is more reasonable.
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Quality gate phase two.
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Once all these activities are done the project manager has once
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more the pleasure to present the progress of the process phase to the management and top management of the company.
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That may then decide based on the recommendation of the project manager
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to release APQB phase 2 and open the gate to phase 3.
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During such a gate review, the project manager is presenting which activities have been performed and if they have been closed in time.
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In case there are still actions unfulfilled, this is the right time and place for the manager to escalate
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that to the management and to ask for special attention and support of the management team.
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In such a case, the management team may of course also decide
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not to release the phase anyhow in case they release the
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phase the team is proceeding with activities of the next one
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the difficulty to solve within phase two is often to understand
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if working packages have been solved detailed enough in order to freeze a major design
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it is recommended to spend the highest effort in this phase
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of the project in order to prevent future failures caused by superficial jobs conducted in phase two.
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Well, this was my short introduction into the APQP phase two, the product design phase.
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Thanks to all of you for watching this video until the end.
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I hope you enjoyed it.
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I'm looking forward for your likes and your feedback below the video.
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Please subscribe to the channel to not miss further APQP update videos.
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Please feel free to join our Facebook community, you will find the link below the video.
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Have a great day!
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Vocabulary and speaking notes for this lesson
This C1 speaking lesson is built on the video “APQP Phase 2 - Product Development”. The speaker keeps coming back to these words: design, phase, product, fmea, tool. This video has 101 sentences and 1411 words to shadow. The speech runs for 10:59. The speaker talks at a steady 129 words per minute, a comfortable pace for shadowing. 86% of the words are among the 3,000 most common in English; the rest is worth studying before you start.
Key vocabulary in this video
The 15 most advanced words in the video, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| validation noun | /ˌvæl.əˈdeɪ.ʃən/ | The act of validating something. |
| supplier noun | /səˈplaɪə/ | One who supplies; a provider. |
| summarize verb | /ˈsʌməˌɹaɪz/ | To prepare a summary of (something). |
| verification noun | /ˌvɛ.ɹə.fɪˈkeɪ.ʃən/ | The act or process of verifying. |
| milestone noun | /ˈmaɪlˌstoʊn/ | A stone milepost (or by extension in other materials), one of a series of numbered markers placed along a road at regular intervals, typically at the side of… |
| internally adverb | /ɪnˈtɜːnəli/ | In an internal manner; within or inside of external limits; in an inner part or situation. |
| prototype noun | /ˈpɹəʊtətaɪp/ | An original form or object which is a basis for other forms or objects (particularly manufactured items), or for its generalizations and models. |
| fulfill verb | /fʊlˈfɪl/ | To satisfy, carry out, bring to completion (an obligation, a requirement, etc.). |
| characteristic noun | /ˌkæɹ(ə)ktəˈɹɪstɪk/ | A distinguishing feature of a person or thing, a part of mental or physical behavior. |
| subscribe verb | /səbˈskɹaɪb/ | To write (one’s name) at the bottom of a document; to sign (one's name). |
| tolerance noun | /ˈtɑ.lə.ɹəns/ | The ability or practice of tolerating; an acceptance of or patience with the beliefs, opinions or practices of others; a lack of bigotry. |
| anyhow adverb | /ˈɛn.i.haʊ/ | In any way or manner whatever. |
| demoldable adjective | Able to be removed from a mold. | |
| escalate verb | /ˈɛs.kə.leɪt/ | To increase (something) in extent or intensity; to intensify or step up. |
| finalize verb | /ˈfaɪ.nə.laɪz/ | To make final or firm; to finish or complete. |
Phrasal verbs you will hear
| Word | Meaning |
|---|---|
| check out verb | To record the departure or withdrawal of someone or something (such as guests, employees, books, etc.). |
Grammar in this video
The structures the speaker uses most, with the exact words from the video:
| Structure | In the video |
|---|---|
| Passive voice be + past participle — the focus is on what happens, not who does it | be considered · being developed · might be launched |
| Present perfect have/has + past participle — a past action that still matters now | have been performed · have been solved |
Pronunciation to watch
The speaker uses 3 contractions and reduced forms, such as I'm. Say them the short way, as you hear them.
- The “sh” and “zh” sounds: validation /ˌvæl.əˈdeɪ.ʃən/, verification /ˌvɛ.ɹə.fɪˈkeɪ.ʃən/, superficial /ˌsupɚˈfɪʃəl/, vibration /vaɪˈbɹeɪʃən/, calculation /ˌkælkjuˈleɪʃn̩/
- Long words — get the stress right: validation /ˌvæl.əˈdeɪ.ʃən/, verification /ˌvɛ.ɹə.fɪˈkeɪ.ʃən/, internally /ɪnˈtɜːnəli/, characteristic /ˌkæɹ(ə)ktəˈɹɪstɪk/, superficial /ˌsupɚˈfɪʃəl/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
- Record yourself and compare with the original, paying attention to words like validation, supplier, summarize.
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.