Shadowing-Übung: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - Englisch Sprechen Lernen mit Video

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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Spotify, or wherever you listen.

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Wortschatz und Sprechhinweise zu dieser Lektion

Dieses Video enthält 60 Sätze und 594 Wörter zum Nachsprechen. Der gesprochene Teil dauert 3:32. Der Sprecher spricht in natürlichem Tempo, etwa 168 Wörter pro Minute, ähnlich wie im Alltagsgespräch. Nur 81 % der Wörter gehören zu den 3.000 häufigsten im Englischen, der Wortschatz ist also anspruchsvoll.

Wichtiger Wortschatz in diesem Video

15 weniger häufige Wörter aus dem Video, mit Aussprache und Bedeutung:

  • membership (Substantiv) — Mitgliederschaft. The state of being a member of a group or organization.
  • viral /ˈvaɪɹəl/ (Adjektiv) — Virus-, viral. Of or relating to a biological virus.
  • clothing /ˈkloʊðɪŋ/ (Substantiv) — Gewand, Kleidung. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
  • designer /dɪˈzaɪnɚ/ (Substantiv) — Designer, Designerin. A person who designs something, or who designs things as a profession.
  • whereas /(h)wɛɹˈæz/ — wohingegen, wogegen. In contrast; whilst on the contrary; although.
  • decline /dɪˈklaɪn/ (Verb) — sinken, fallen. To move downwards, to fall, to drop.
  • luxury /ˈlʌk.ʃə.ɹi/ (Substantiv) — Luxus. Very wealthy and comfortable surroundings; the state of being that they create.
  • flood /flʌd/ (Substantiv) — Flut, Überflutung. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
  • wherever /(h)wɛɹˈɛvɚ/ — wo auch immer, wo immer. Regardless of the place in, at or to which.
  • folk /foʊk/ (Substantiv) — Volk. People, persons.
  • lean /ˈliːn/ (Verb) — sich lehnen. To incline, deviate, or bend, from a vertical position; to be in a position thus inclining or deviating.
  • teenager /ˈtiːnˌeɪ̯d͡ʒə/ (Substantiv) — Jugendlicher, Jugendliche. A person between thirteen and nineteen years old (inclusive).
  • hint /hɪnt/ (Substantiv) — Hinweis, Tipp. A clue.
  • subscription /səbˈskɹɪpʃən/ (Substantiv) — Abonnement, Bezug. Access to a resource for a period of time, generally for payment.
  • buzz /bʌz/ (Substantiv) — Summen, Brummen. A continuous humming noise, as of bees; a confused murmur, as of general conversation in low tones.

Phrasal Verbs, die du hören wirst

  • grow up (Verb) — aufwachsen, erwachsen werden. To mature and become an adult.
  • light up (Verb) — erhellen, erleuchten. To illuminate, to bring light to something, to brighten.
  • look at (Verb) — schauen. To observe or watch.

Aussprache, auf die du achten solltest

Der Sprecher verwendet 18 Kurzformen und abgeschwächte Formen, zum Beispiel don't, they're, I'm. Sprich sie in der kurzen Form, so wie du sie hörst.

  • Die „th“-Laute: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
  • Die Laute „sh“ und „zh“: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
  • Lange Wörter – auf die Betonung achten: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/

So übst du mit diesem Video

  1. Höre dir das ganze Video einmal an, ohne zu sprechen, und notiere die Wörter, die du nicht kennst.
  2. Beginne mit 0,75-facher Geschwindigkeit, sprich Satz für Satz nach und wechsle zur normalen Geschwindigkeit, sobald es leichtfällt.
  3. Nimm dich auf und vergleiche mit dem Original; achte dabei auf Wörter wie membership, viral, clothing.

Was ist die Shadowing-Technik?

Shadowing ist eine wissenschaftlich fundierte Sprachlerntechnik, die ursprünglich für die professionelle Dolmetscherausbildung entwickelt und durch den Polyglotten Dr. Alexander Arguelles populär gemacht wurde. Die Methode ist einfach aber wirkungsvoll: Du hörst englisches Audio von Muttersprachlern und wiederholst es sofort laut — wie ein Schatten, der dem Sprecher mit nur 1–2 Sekunden Verzögerung folgt. Anders als passives Hören oder Grammatikübungen zwingt Shadowing dein Gehirn und deine Mundmuskulatur, gleichzeitig echte Sprachmuster zu verarbeiten und zu reproduzieren. Studien zeigen, dass es Aussprachegenauigkeit, Intonation, Rhythmus, verbundene Sprache, Hörverständnis und Sprechflüssigkeit signifikant verbessert — was es zu einer der effektivsten Methoden für die IELTS Speaking-Vorbereitung und reale englische Kommunikation macht.

Shadowing-Technik: die vollständige Schritt-für-Schritt-Anleitung lesen →