跟讀練習: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - 通過影片學習英語口語
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60 句
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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Spotify, or wherever you listen.
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推薦影片
本課的詞彙與口語要點
這段影片共有 60 個句子、594 個單詞可供跟讀。 講話部分時長為 3:32。 說話人語速自然,每分鐘約 168 個詞,接近日常對話。 只有 81% 的單詞屬於英語最常用的 3,000 詞,詞彙難度較高。
影片中的重點詞彙
影片中 15 個不太常見的單詞,附發音和釋義:
- membership (名詞) — 會籍 /會籍, 會員身份 /會員身份. The state of being a member of a group or organization.
- clothing /ˈkloʊðɪŋ/ (名詞) — 衣服, 衣裳. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
- designer /dɪˈzaɪnɚ/ (名詞) — 設計師 /設計師, 設計家 /設計家. A person who designs something, or who designs things as a profession.
- whereas /(h)wɛɹˈæz/ — 然而. In contrast; whilst on the contrary; although.
- decline /dɪˈklaɪn/ (動詞) — 惡化 /惡化. To move downwards, to fall, to drop.
- luxury /ˈlʌk.ʃə.ɹi/ (名詞) — 豪華 /豪華. Very wealthy and comfortable surroundings; the state of being that they create.
- flood /flʌd/ (名詞) — 洪水, 洪災 /洪災. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
- wherever /(h)wɛɹˈɛvɚ/ — 無論何處 /無論何處. Regardless of the place in, at or to which.
- lean /ˈliːn/ (動詞) — 傾斜 /傾斜. To incline, deviate, or bend, from a vertical position; to be in a position thus inclining or deviating.
- teenager /ˈtiːnˌeɪ̯d͡ʒə/ (名詞) — 少年, 青少年. A person between thirteen and nineteen years old (inclusive).
- hint /hɪnt/ (名詞) — 暗示. A clue.
- subscription /səbˈskɹɪpʃən/ (名詞) — 訂閱 /訂閱, 預訂 /預訂. Access to a resource for a period of time, generally for payment.
- buzz /bʌz/ (名詞) — 嗡, 嗡嗡. A continuous humming noise, as of bees; a confused murmur, as of general conversation in low tones.
- cloth /klɒθ/ (名詞) — 布, 布料. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
- suburban /səˈbɜː(ɹ)bən/ (形容詞) — 郊區的 /郊區的, 市郊的. Relating to or characteristic of or situated on the outskirts of a city; of or relating to suburbia or the suburbs.
影片中出現的短語動詞
- come from (動詞) — 來自 /來自. To have as one's origin, birthplace or nationality.
- grow up (動詞) — 長大 /長大. To mature and become an adult.
- look at (動詞) — 觀察 /觀察, 看. To observe or watch.
需要注意的發音
說話人用了 18 次縮略和弱讀形式,例如 don't, they're, I'm。請按聽到的簡短形式來說。
- “th” 音: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
- “sh” 和 “zh” 音: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
- 長單詞——注意重音位置: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/
如何用這段影片練習
- 先完整聽一遍影片,不要開口,記下不認識的單詞。
- 先用 0.75 倍速逐句跟讀,熟練之後再回到正常速度。
- 錄下自己的聲音並與原聲對比,特別注意 membership, clothing, designer 這類單詞。
什麼是跟讀法?
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧,最初開發用於專業口譯員的培訓,並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大:您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同,跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性,語調,節奏,連讀,聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。
































