शैडोइंग अभ्यास: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - वीडियो के साथ अंग्रेजी बोलना सीखें
अभ्यास मोड चुनें
हर मोड पूरी स्क्रीन का अभ्यास कक्ष खोलता है।
60 वाक्य
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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Spotify, or wherever you listen.
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इस पाठ की शब्दावली और बोलने के सुझाव
इस वीडियो में शैडोइंग के लिए 60 वाक्य और 594 शब्द हैं। बोला गया हिस्सा 3:32 लंबा है। वक्ता लगभग 168 शब्द प्रति मिनट की स्वाभाविक गति से बोलता है, जो रोज़मर्रा की बातचीत के करीब है। केवल 81% शब्द अंग्रेज़ी के 3,000 सबसे आम शब्दों में से हैं, इसलिए शब्दावली कठिन है।
इस वीडियो की मुख्य शब्दावली
वीडियो के 10 कम प्रचलित शब्द, उच्चारण और अर्थ के साथ:
- membership (संज्ञा) — सदस्यता. The state of being a member of a group or organization.
- clothing /ˈkloʊðɪŋ/ (संज्ञा) — वस्त्र, कपड़े. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
- designer /dɪˈzaɪnɚ/ (संज्ञा) — डिज़ाइनर. A person who designs something, or who designs things as a profession.
- decline /dɪˈklaɪn/ (क्रिया) — गिरना. To move downwards, to fall, to drop.
- flood /flʌd/ (संज्ञा) — बाढ़, सैलाब. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
- subscription /səbˈskɹɪpʃən/ (संज्ञा) — सदस्यता. Access to a resource for a period of time, generally for payment.
- cloth /klɒθ/ (संज्ञा) — कपड़ा, पारचा. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
- cone /ˈkoʊn/ (संज्ञा) — शंकु. A surface of revolution formed by rotating a segment of a line around another line that intersects the first line.
- urgency /ˈɜː.d͡ʒən.si/ (संज्ञा) — तत्कालीन, तत्काल. The quality or condition of being urgent.
- embroidery /ɪmˈbɹɔɪdəɹi/ (संज्ञा) — चिक काढना. The art of decorating fabric or other materials using a needle to stitch thread or yarn.
वीडियो में आने वाली फ़्रेज़ल वर्ब
- look at (क्रिया) — हेरना. To observe or watch.
ध्यान देने योग्य उच्चारण
वक्ता 18 बार संक्षिप्त रूपों का प्रयोग करता है, जैसे don't, they're, I'm। इन्हें वैसे ही छोटा बोलें जैसा आप सुनते हैं।
- “th” की ध्वनियाँ: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
- “sh” और “zh” की ध्वनियाँ: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
- लंबे शब्द — बलाघात सही रखें: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/
इस वीडियो से अभ्यास कैसे करें
- पहले बिना बोले पूरा वीडियो एक बार सुनें और जो शब्द नहीं आते उन्हें लिख लें।
- 0.75× गति से शुरू करें, एक-एक वाक्य की शैडोइंग करें, और सहज लगने पर सामान्य गति पर लौटें।
- अपनी आवाज़ रिकॉर्ड करें और मूल से तुलना करें, ख़ासकर membership, clothing, designer जैसे शब्दों पर ध्यान दें।
शैडोइंग तकनीक क्या है?
शैडोइंग (Shadowing) एक विज्ञान-समर्थित भाषा सीखने की तकनीक है जो मूल रूप से पेशेवर दुभाषिया प्रशिक्षण के लिए विकसित की गई थी। विधि सरल लेकिन शक्तिशाली है: आप मूल अंग्रेज़ी ऑडियो सुनते हैं और तुरंत इसे ज़ोर से दोहराते हैं — जैसे वक्ता की छाया 1-2 सेकंड की देरी से। शोध से पता चलता है कि यह उच्चारण सटीकता, स्वर, लय, जुड़ी हुई ध्वनियाँ, सुनने की समझ और बोलने की प्रवाहशीलता में काफ़ी सुधार करता है।