Shadowing Practice: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - Learn English Speaking with Video

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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Spotify, or wherever you listen.

Uygulamayı İndir

Akıcı konuşmak için ihtiyacınız olan her şey

AI TelaffuzHer cümleyi puanla
IPA AlıştırmasıHer sesi ustalaştır
Kelime BilgisiKelime bankanızı oluşturun
Kelime OyunuOynarken öğrenin

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Video Öner

Bu dersin kelimeleri ve konuşma notları

Bu videoda gölgeleme çalışması için 60 cümle ve 594 kelime var. Konuşma bölümü 3:32 sürüyor. Konuşmacı dakikada yaklaşık 168 kelimeyle, günlük konuşmaya yakın doğal bir hızda konuşuyor. Kelimelerin yalnızca %81’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığı zorlayıcı.

Bu videodaki önemli kelimeler

Videodan daha az kullanılan 15 kelime, telaffuzu ve anlamıyla:

  • membership (isim) — üyelik. The state of being a member of a group or organization.
  • viral /ˈvaɪɹəl/ (sıfat) — viral. Of or relating to a biological virus.
  • clothing /ˈkloʊðɪŋ/ (isim) — giysi, giyim kuşam. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
  • designer /dɪˈzaɪnɚ/ (isim) — tasarımcı, dizayncı. A person who designs something, or who designs things as a profession.
  • luxury /ˈlʌk.ʃə.ɹi/ (isim) — lüks, bolluk. Very wealthy and comfortable surroundings; the state of being that they create.
  • flood /flʌd/ (isim) — sel, su taşkını. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
  • folk /foʊk/ (isim) — halk, ulus. People, persons.
  • teenager /ˈtiːnˌeɪ̯d͡ʒə/ (isim) — genç. A person between thirteen and nineteen years old (inclusive).
  • hint /hɪnt/ (isim) — ipucu. A clue.
  • subscription /səbˈskɹɪpʃən/ (isim) — abonelik. Access to a resource for a period of time, generally for payment.
  • buzz /bʌz/ (isim) — cızıltı, cızırtı. A continuous humming noise, as of bees; a confused murmur, as of general conversation in low tones.
  • cloth /klɒθ/ (isim) — kumaş. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
  • cone /ˈkoʊn/ (isim) — koni. A surface of revolution formed by rotating a segment of a line around another line that intersects the first line.
  • registry /ˈɹɛd͡ʒɪstɹi/ (isim) — evrak dairesi. A building in which things are registered or where registers are kept.
  • countdown /ˈkaʊntˌdaʊn/ (isim) — geri sayım. A count backward in fixed units to the time of some event, especially the launch of a space vehicle.

Duyacağınız deyimsel fiiller

  • grow up (fiil) — büyümek, yetişmek. To mature and become an adult.
  • light up (fiil) — aydınlatmak. To illuminate, to bring light to something, to brighten.
  • look at (fiil) — bakmak. To observe or watch.

Dikkat edilecek telaffuzlar

Konuşmacı don't, they're, I'm gibi kısaltılmış biçimleri 18 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.

  • “th” sesleri: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
  • “sh” ve “zh” sesleri: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
  • Uzun kelimeler — vurguyu doğru yere koyun: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/

Bu videoyla nasıl çalışılır

  1. Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
  2. 0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
  3. Kendinizi kaydedin ve orijinaliyle karşılaştırın; membership, viral, clothing gibi kelimelere özellikle dikkat edin.

Gölgeleme Tekniği Nedir?

Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.

Shadowing tekniği: adım adım eksiksiz rehberi okuyun →