Shadowing Practice: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - Learn English Speaking with Video

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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Woordenschat en spreektips bij deze les

Deze video bevat 60 zinnen en 594 woorden om na te spreken. Het gesproken deel duurt 3:32. De spreker praat in een natuurlijk tempo van ongeveer 168 woorden per minuut, dicht bij een alledaags gesprek. Slechts 81% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is pittig.

Belangrijke woorden in deze video

15 minder gangbare woorden uit de video, met uitspraak en betekenis:

  • membership (zelfstandig naamwoord) — lidmaatschap. The state of being a member of a group or organization.
  • clothing /ˈkloʊðɪŋ/ (zelfstandig naamwoord) — kleding, kledij. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
  • designer /dɪˈzaɪnɚ/ (zelfstandig naamwoord) — ontwerper, designer. A person who designs something, or who designs things as a profession.
  • whereas /(h)wɛɹˈæz/ — hoewel, terwijl. In contrast; whilst on the contrary; although.
  • decline /dɪˈklaɪn/ (werkwoord) — afnemen, terugvallen. To move downwards, to fall, to drop.
  • luxury /ˈlʌk.ʃə.ɹi/ (zelfstandig naamwoord) — luxe. Very wealthy and comfortable surroundings; the state of being that they create.
  • flood /flʌd/ (zelfstandig naamwoord) — overstroming, vloed. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
  • wherever /(h)wɛɹˈɛvɚ/ — waar, waar ook. Regardless of the place in, at or to which.
  • folk /foʊk/ (zelfstandig naamwoord) — volk. People, persons.
  • teenager /ˈtiːnˌeɪ̯d͡ʒə/ (zelfstandig naamwoord) — tiener, adolescent. A person between thirteen and nineteen years old (inclusive).
  • hint /hɪnt/ (zelfstandig naamwoord) — aanwijzing. A clue.
  • subscription /səbˈskɹɪpʃən/ (zelfstandig naamwoord) — abonnement. Access to a resource for a period of time, generally for payment.
  • buzz /bʌz/ (zelfstandig naamwoord) — zoem. A continuous humming noise, as of bees; a confused murmur, as of general conversation in low tones.
  • cloth /klɒθ/ (zelfstandig naamwoord) — doek, kleed. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
  • suburban /səˈbɜː(ɹ)bən/ (bijvoeglijk naamwoord) — voorstedelijk. Relating to or characteristic of or situated on the outskirts of a city; of or relating to suburbia or the suburbs.

Phrasal verbs die je zult horen

  • grow up (werkwoord) — opgroeien. To mature and become an adult.

Uitspraak om op te letten

De spreker gebruikt 18 samentrekkingen en verkorte vormen, zoals don't, they're, I'm. Spreek ze kort uit, zoals je ze hoort.

  • De “th”-klanken: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
  • De klanken “sh” en “zh”: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
  • Lange woorden — let op de klemtoon: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/

Zo oefen je met deze video

  1. Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
  2. Begin op 0,75× snelheid, spreek zin voor zin na en ga terug naar normale snelheid zodra het makkelijk gaat.
  3. Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als membership, clothing, designer.

Wat is de Shadowing-techniek?

Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.

Shadowing-techniek: lees de volledige stap-voor-stap-gids →