Shadowing Practice: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - Learn English Speaking with Video

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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Vocabulario y notas de pronunciación para esta lección

Este vídeo tiene 60 frases y 594 palabras para practicar shadowing. La parte hablada dura 3:32. El hablante habla a un ritmo natural de unas 168 palabras por minuto, cercano a una conversación cotidiana. Solo el 81 % de las palabras está entre las 3.000 más comunes del inglés, por lo que el vocabulario es exigente.

Vocabulario clave de este vídeo

15 palabras menos comunes del vídeo, con su pronunciación y significado:

  • membership (sustantivo) — membresía. The state of being a member of a group or organization.
  • viral /ˈvaɪɹəl/ (adjetivo) — viral, vírico. Of or relating to a biological virus.
  • clothing /ˈkloʊðɪŋ/ (sustantivo) — ropa, ropaje. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
  • designer /dɪˈzaɪnɚ/ (sustantivo) — diseñador, diseñadora. A person who designs something, or who designs things as a profession.
  • whereas /(h)wɛɹˈæz/ — mientras que (locution). In contrast; whilst on the contrary; although.
  • decline /dɪˈklaɪn/ (verbo) — periclitar, declinar. To move downwards, to fall, to drop.
  • luxury /ˈlʌk.ʃə.ɹi/ (sustantivo) — lujo. Very wealthy and comfortable surroundings; the state of being that they create.
  • flood /flʌd/ (sustantivo) — inundación, avenida. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
  • wherever /(h)wɛɹˈɛvɚ/ — dondequiera, donde sea. Regardless of the place in, at or to which.
  • folk /foʊk/ (sustantivo) — pueblo, gente. People, persons.
  • lean /ˈliːn/ (verbo) — inclinarse, debruzar. To incline, deviate, or bend, from a vertical position; to be in a position thus inclining or deviating.
  • teenager /ˈtiːnˌeɪ̯d͡ʒə/ (sustantivo) — adolescente, adolescentes. A person between thirteen and nineteen years old (inclusive).
  • hint /hɪnt/ (sustantivo) — pista, indicio. A clue.
  • subscription /səbˈskɹɪpʃən/ (sustantivo) — abono, suscripción. Access to a resource for a period of time, generally for payment.
  • buzz /bʌz/ (sustantivo) — zumbido, zurrido. A continuous humming noise, as of bees; a confused murmur, as of general conversation in low tones.

Phrasal verbs que vas a escuchar

  • cash in (verbo) — canjear, cobrar. To exchange for cash.
  • come from (verbo) — ser de. To have as one's origin, birthplace or nationality.
  • grow up (verbo) — crecer. To mature and become an adult.
  • light up (verbo) — iluminar. To illuminate, to bring light to something, to brighten.
  • look at (verbo) — mirar, funar. To observe or watch.
  • talk about (verbo) — hablar de, hablar sobre. Used to draw attention to the speaker's characterization of someone or something.

Pronunciación a tener en cuenta

El hablante usa 18 contracciones y formas reducidas, como don't, they're, I'm. Dilas en su forma corta, tal como las oyes.

  • Los sonidos de “th”: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
  • Los sonidos de “sh” y “zh”: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
  • Palabras largas — cuida el acento: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/

Cómo practicar con este vídeo

  1. Escucha el vídeo entero una vez sin hablar y anota las palabras que no conoces.
  2. Empieza a velocidad 0,75×, haz shadowing frase por frase y vuelve a la velocidad normal cuando te resulte fácil.
  3. Grábate y compara con el original, prestando atención a palabras como membership, viral, clothing.

¿Qué es la Técnica de Shadowing?

Shadowing es una técnica de aprendizaje de idiomas respaldada por la ciencia, desarrollada originalmente para la formación de intérpretes profesionales y popularizada por el políglota Dr. Alexander Arguelles. El método es simple pero poderoso: escuchas audio en inglés nativo y lo repites en voz alta de inmediato, como una sombra que sigue al hablante con solo 1-2 segundos de retraso. A diferencia de la escucha pasiva o los ejercicios de gramática, el shadowing obliga a tu cerebro y músculos de la boca a procesar y reproducir simultáneamente patrones de habla reales. Las investigaciones muestran que mejora significativamente la precisión de la pronunciación, la entonación, el ritmo, el habla conectada, la comprensión auditiva y la fluidez al hablar, convirtiéndola en una de las metodologías más efectivas para la preparación del IELTS Speaking y la comunicación en inglés en el mundo real.

Técnica de shadowing: lee la guía completa paso a paso →