تدريب Shadowing: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - تعلم التحدث بالإنجليزية عبر الفيديو

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60 جمل
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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Spotify, or wherever you listen.

تنزيل التطبيق

كل ما تحتاجه للتحدث بطلاقة

تقييم النطق بالذكاء الاصطناعيتقييم كل جملة
تدريب IPAأتقن كل صوت
المفرداتابنِ رصيدك من الكلمات
لعبة المفرداتتعلّم أثناء اللعب

نفس القناة

FOR YOU

فيديو موصى به

المفردات وملاحظات التحدث لهذا الدرس

يحتوي هذا الفيديو على 60 جملة و594 كلمة للتدرب على الترديد. مدة الكلام 3:32. يتكلم المتحدث بسرعة طبيعية، نحو 168 كلمة في الدقيقة، قريبة من المحادثة اليومية. 81% فقط من الكلمات ضمن أكثر 3,000 كلمة شيوعًا في الإنجليزية، فالمفردات صعبة نسبيًا.

أهم المفردات في هذا الفيديو

15 كلمة أقل شيوعًا من الفيديو، مع النطق والمعنى:

  • membership (اسم) — عُضْوِيَّة. The state of being a member of a group or organization.
  • clothing /ˈkloʊðɪŋ/ (اسم) — مَلَابِس, ثِيَاب. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
  • designer /dɪˈzaɪnɚ/ (اسم) — مُصَمِّم, مُصَمِّمَة. A person who designs something, or who designs things as a profession.
  • whereas /(h)wɛɹˈæz/ — عِنْدَمَا. In contrast; whilst on the contrary; although.
  • luxury /ˈlʌk.ʃə.ɹi/ (اسم) — رَفَاهِيَّة, تَرَف. Very wealthy and comfortable surroundings; the state of being that they create.
  • flood /flʌd/ (اسم) — طُوفَان, فَيَضَان. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
  • wherever /(h)wɛɹˈɛvɚ/ — أَيْنَ, أَيْنَمَا. Regardless of the place in, at or to which.
  • lean /ˈliːn/ (فعل) — مَالَ. To incline, deviate, or bend, from a vertical position; to be in a position thus inclining or deviating.
  • teenager /ˈtiːnˌeɪ̯d͡ʒə/ (اسم) — مُرَاهِق. A person between thirteen and nineteen years old (inclusive).
  • hint /hɪnt/ (اسم) — تَلْمِيح. A clue.
  • subscription /səbˈskɹɪpʃən/ (اسم) — اِشْتِرَاك. Access to a resource for a period of time, generally for payment.
  • cloth /klɒθ/ (اسم) — قُمَاش, أقمشة. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
  • cone /ˈkoʊn/ (اسم) — مَخْرُوط. A surface of revolution formed by rotating a segment of a line around another line that intersects the first line.
  • countdown /ˈkaʊntˌdaʊn/ (اسم) — عَدّ تَنَازُلِيّ. A count backward in fixed units to the time of some event, especially the launch of a space vehicle.
  • timer /ˈtaɪmɚ/ (اسم) — مُؤَقِّت m or مُوَقِّت. A device used to measure amounts of time.

الأفعال المركبة التي ستسمعها

  • grow up (فعل) — كَبُرَ, ْنَشَأ. To mature and become an adult.
  • look at (فعل) — نَظَرَ. To observe or watch.
  • talk about (فعل) — تَكَلَّمَ فِي, تَكَلَّمَ عَلَى. Used to draw attention to the speaker's characterization of someone or something.

نطق يحتاج إلى انتباه

يستخدم المتحدث 18 من الصيغ المختصرة، مثل don't, they're, I'm. انطقها بصيغتها القصيرة كما تسمعها.

  • أصوات “th”: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
  • أصوات “sh” و“zh”: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
  • الكلمات الطويلة — انتبه لموضع النبر: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/

كيف تتدرب بهذا الفيديو

  1. استمع إلى الفيديو كاملًا مرة واحدة دون أن تتكلم، ودوّن الكلمات التي لا تعرفها.
  2. ابدأ بسرعة 0.75×، وردّد جملة جملة، ثم عُد إلى السرعة العادية عندما يصبح الأمر سهلًا.
  3. سجّل صوتك وقارنه بالأصل، مع الانتباه إلى كلمات مثل membership, clothing, designer.

ما هي تقنية التظليل الصوتي؟

التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.

تقنية الشادوينغ: اقرأ الدليل الكامل خطوة بخطوة →