Shadowing Practice: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - Learn English Speaking with Video

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60 sentences
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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Vocabulary and speaking notes for this lesson

This video has 60 sentences and 594 words to shadow. The speech runs for 3:32. The speaker talks at a natural 168 words per minute, close to everyday conversation. Only 81% of the words are among the 3,000 most common in English, so the vocabulary is demanding.

Key vocabulary in this video

15 less common words from the video, with pronunciation and meaning:

  • membership (noun) — The state of being a member of a group or organization.
  • viral /ˈvaɪɹəl/ (adjective) — Of or relating to a biological virus.
  • clothing /ˈkloʊðɪŋ/ (noun) — Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
  • designer /dɪˈzaɪnɚ/ (noun) — A person who designs something, or who designs things as a profession.
  • whereas /(h)wɛɹˈæz/ — In contrast; whilst on the contrary; although.
  • decline /dɪˈklaɪn/ (verb) — To move downwards, to fall, to drop.
  • luxury /ˈlʌk.ʃə.ɹi/ (noun) — Very wealthy and comfortable surroundings; the state of being that they create.
  • flood /flʌd/ (noun) — An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
  • wherever /(h)wɛɹˈɛvɚ/ — Regardless of the place in, at or to which.
  • folk /foʊk/ (noun) — People, persons.
  • lean /ˈliːn/ (verb) — To incline, deviate, or bend, from a vertical position; to be in a position thus inclining or deviating.
  • teenager /ˈtiːnˌeɪ̯d͡ʒə/ (noun) — A person between thirteen and nineteen years old (inclusive).
  • hint /hɪnt/ (noun) — A clue.
  • subscription /səbˈskɹɪpʃən/ (noun) — Access to a resource for a period of time, generally for payment.
  • buzz /bʌz/ (noun) — A continuous humming noise, as of bees; a confused murmur, as of general conversation in low tones.

Phrasal verbs you will hear

  • cash in (verb) — To exchange for cash.
  • come from (verb) — To have as one's origin, birthplace or nationality.
  • draw in (verb) — To attract.
  • follow on (verb) — To follow in sequence; to come next.
  • grow up (verb) — To mature and become an adult.
  • lean into (verb) — To make an effort with; to work hard at; to show determination and perseverance.
  • light up (verb) — To illuminate, to bring light to something, to brighten.
  • look at (verb) — To observe or watch.

Pronunciation to watch

The speaker uses 18 contractions and reduced forms, such as don't, they're, I'm. Say them the short way, as you hear them.

  • The “th” sounds: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
  • The “sh” and “zh” sounds: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
  • Long words — get the stress right: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
  3. Record yourself and compare with the original, paying attention to words like membership, viral, clothing.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →