Prática de Shadowing: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - Aprenda a falar inglês com vídeo

Escolha um modo de prática

Cada modo abre uma sala de prática em tela cheia.

60 frases
Se as frases estiverem muito curtas ou longas, clique em Edit para ajustá-las.
1
We're back at one of my favorite places, Costco.
2
It's the suburban American staple lighting up social media.
3
You're going to Costco and get lunch.
4
That's why I have my membership.
5
Gen Z, even teenagers going viral over their love of Costco.
6
Trying the $1.50 hot dog.
7
That's the best hot dog in the entire world.
8
And viral waffle cone cake.
9
If you have a party you're going to, 100% I would bring this.
10
Snagging designer dupe clothing, even Costco merch.
11
We got the Costco sweatshirts of the embroidery.
12
With the biggest fanatics throwing Costco-themed parties at home.
13
The frenzy recently going global.
14
This is probably the best store I've ever been to.
15
With tourists joining in during the World Cup.
16
I'm way too European for this.
17
I'm not able to understand.
18
That's huge.
19
This Chicago Costco flooded with Gen Z shoppers.
20
I love the free samples.
21
They're really, really fun.
22
There's so much to look at and grab and see.
23
Perhaps the ultimate test.
24
I've actually given the membership as a wedding gift before.
25
I feel like you were the favorite guest at that wedding.
26
Well, I usually am, but...
27
Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
28
In fact, they declined to comment for the story.
29
It's part of a broader trend with more young Americans shopping in person.
30
One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
31
And Costco's one of many cashing in.
32
More than half of Costco's new membership growth is coming from shoppers under 40.
33
Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
34
When something sells out at Costco, then it's actually gone.
35
You don't have the countdown timers.
36
You don't have only three left.
37
They're not manufacturing any of this urgency, and Gen Z realizes that.
38
I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
39
Yeah, it's interesting, guys.
40
So like we said, they didn't want to comment on our story, but we kind of got a hint.
41
If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
42
I say brand new because their first TikTok was posted 11 days ago.
43
They only have five total.
44
So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
45
And by the way, a question that we've been getting a lot, what about the membership fee?
46
I mean, it's $66 a year minimum.
47
And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
48
Everyone in our piece had their own membership fee.
49
And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
50
Think like Amazon, streaming services.
51
So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
52
Guys.
53
Well, interesting.
54
I kind of want to know who that one person that Costco is following on TikTok is.
55
Just a single person is following.
56
By the way, you can get clothes at Costco, you can get gas at Costco.
57
That's a retailer's dream, you know, to be hot on TikTok like that.
58
Maggie, thank you.
59
Appreciate it.
60
Spotify, or wherever you listen.

Baixar aplicativo

Tudo o que você precisa para falar fluentemente

Pronúncia com IANota em cada frase
Prática de IPADomine cada som
VocabulárioMonte seu banco de palavras
Jogo de vocabulárioAprenda brincando

Mesmo canal

FOR YOU

Vídeo recomendado

Vocabulário e dicas de fala para esta lição

Este vídeo tem 60 frases e 594 palavras para praticar shadowing. A fala dura 3:32. O falante fala em ritmo natural, cerca de 168 palavras por minuto, próximo de uma conversa do dia a dia. Apenas 81% das palavras estão entre as 3.000 mais comuns do inglês, por isso o vocabulário é exigente.

Vocabulário principal deste vídeo

15 palavras menos comuns do vídeo, com pronúncia e significado:

  • membership (substantivo) — membro, corpo do membro. The state of being a member of a group or organization.
  • viral /ˈvaɪɹəl/ (adjetivo) — viral. Of or relating to a biological virus.
  • clothing /ˈkloʊðɪŋ/ (substantivo) — roupa, veste. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
  • designer /dɪˈzaɪnɚ/ (substantivo) — desenhador, desenhadora. A person who designs something, or who designs things as a profession.
  • whereas /(h)wɛɹˈæz/ — enquanto, ao passo que. In contrast; whilst on the contrary; although.
  • decline /dɪˈklaɪn/ (verbo) — declinar. To move downwards, to fall, to drop.
  • luxury /ˈlʌk.ʃə.ɹi/ (substantivo) — luxo. Very wealthy and comfortable surroundings; the state of being that they create.
  • flood /flʌd/ (substantivo) — cheia, enchente. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
  • wherever /(h)wɛɹˈɛvɚ/ — onde quer que. Regardless of the place in, at or to which.
  • folk /foʊk/ (substantivo) — povo. People, persons.
  • lean /ˈliːn/ (verbo) — inclinar. To incline, deviate, or bend, from a vertical position; to be in a position thus inclining or deviating.
  • teenager /ˈtiːnˌeɪ̯d͡ʒə/ (substantivo) — adolescente. A person between thirteen and nineteen years old (inclusive).
  • hint /hɪnt/ (substantivo) — dica, indício. A clue.
  • subscription /səbˈskɹɪpʃən/ (substantivo) — subscrição, assinatura. Access to a resource for a period of time, generally for payment.
  • buzz /bʌz/ (substantivo) — zumbido. A continuous humming noise, as of bees; a confused murmur, as of general conversation in low tones.

Phrasal verbs que você vai ouvir

  • come from (verbo) — vir de, ser de. To have as one's origin, birthplace or nationality.
  • grow up (verbo) — crescer. To mature and become an adult.
  • look at (verbo) — observar, ver. To observe or watch.
  • pull up /ˌpʊl ˈʌp/ (verbo) — puxar para cima. To lift upwards or vertically.

Pronúncia para ficar de olho

O falante usa 18 contrações e formas reduzidas, como don't, they're, I'm. Diga-as na forma curta, do jeito que você ouve.

  • Os sons de “th”: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
  • Os sons de “sh” e “zh”: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
  • Palavras longas — acerte a sílaba tônica: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/

Como praticar com este vídeo

  1. Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
  2. Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
  3. Grave a sua voz e compare com o original, prestando atenção a palavras como membership, viral, clothing.

O que é a Técnica de Shadowing?

Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.

Técnica de shadowing: leia o guia completo passo a passo →