쉐도잉 연습: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - 영상으로 영어 말하기 배우기
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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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이 레슨의 어휘와 말하기 포인트
이 영상에는 섀도잉할 문장 60개와 단어 594개가 있습니다. 말하는 구간의 길이는 3:32입니다. 화자는 분당 약 168단어로, 일상 대화에 가까운 자연스러운 속도로 말합니다. 영어에서 가장 많이 쓰이는 3,000단어에 속하는 단어가 81%뿐이라 어휘가 어려운 편입니다.
이 영상의 핵심 어휘
영상에 나오는 덜 흔한 단어 15개를 발음, 뜻과 함께 정리했습니다.
- membership (명사) — 회원, 멤버십. The state of being a member of a group or organization.
- viral /ˈvaɪɹəl/ (형용사) — 바이러스의, 바이러스성. Of or relating to a biological virus.
- clothing /ˈkloʊðɪŋ/ (명사) — 옷, 의상. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
- designer /dɪˈzaɪnɚ/ (명사) — 디자이너. A person who designs something, or who designs things as a profession.
- flood /flʌd/ (명사) — 한물, 홍수. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
- lean /ˈliːn/ (동사) — 기울다. To incline, deviate, or bend, from a vertical position; to be in a position thus inclining or deviating.
- teenager /ˈtiːnˌeɪ̯d͡ʒə/ (명사) — 틴에이저, 십대. A person between thirteen and nineteen years old (inclusive).
- hint /hɪnt/ (명사) — 힌트, 실마리. A clue.
- subscription /səbˈskɹɪpʃən/ (명사) — 구독. Access to a resource for a period of time, generally for payment.
- cloth /klɒθ/ (명사) — 천. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
- suburban /səˈbɜː(ɹ)bən/ (형용사) — 교외의. Relating to or characteristic of or situated on the outskirts of a city; of or relating to suburbia or the suburbs.
- cone /ˈkoʊn/ (명사) — 원뿔. A surface of revolution formed by rotating a segment of a line around another line that intersects the first line.
- countdown /ˈkaʊntˌdaʊn/ (명사) — 카운트다운. A count backward in fixed units to the time of some event, especially the launch of a space vehicle.
- staple /ˈsteɪ.pəl/ (명사) — 스테이플. A wire fastener, made of thin wire, used to secure stacks of paper by penetrating all the sheets and curling around.
- timer /ˈtaɪmɚ/ (명사) — 타이머. A device used to measure amounts of time.
주의할 발음
화자는 don't, they're, I'm 같은 축약형과 약화된 형태를 18번 사용합니다. 들리는 대로 짧게 발음하세요.
- “th” 소리: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
- “sh”와 “zh” 소리: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
- 긴 단어 — 강세 위치에 주의: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/
이 영상으로 연습하는 방법
- 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
- 0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
- 자신의 목소리를 녹음해 원본과 비교하고, membership, viral, clothing 같은 단어에 특히 주의합니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.