Pratique du Shadowing: Inside Costco’s Growing 'Cool Factor' With Younger Shoppers - Apprendre l'anglais à l'oral avec la vidéo

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60 phrases
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We're back at one of my favorite places, Costco.
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It's the suburban American staple lighting up social media.
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You're going to Costco and get lunch.
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That's why I have my membership.
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Gen Z, even teenagers going viral over their love of Costco.
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Trying the $1.50 hot dog.
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That's the best hot dog in the entire world.
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And viral waffle cone cake.
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If you have a party you're going to, 100% I would bring this.
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Snagging designer dupe clothing, even Costco merch.
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We got the Costco sweatshirts of the embroidery.
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With the biggest fanatics throwing Costco-themed parties at home.
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The frenzy recently going global.
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This is probably the best store I've ever been to.
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With tourists joining in during the World Cup.
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I'm way too European for this.
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I'm not able to understand.
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That's huge.
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This Chicago Costco flooded with Gen Z shoppers.
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I love the free samples.
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They're really, really fun.
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There's so much to look at and grab and see.
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Perhaps the ultimate test.
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I've actually given the membership as a wedding gift before.
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I feel like you were the favorite guest at that wedding.
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Well, I usually am, but...
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Experts say the thing is Costco's famous for not spending money on advertising or building this kind of buzz.
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In fact, they declined to comment for the story.
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It's part of a broader trend with more young Americans shopping in person.
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One survey finding shoppers ages 18 to 24 last year made well over half their purchases in stores.
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And Costco's one of many cashing in.
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More than half of Costco's new membership growth is coming from shoppers under 40.
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Many retail analysts say drawn in by its constant stream of new products and gimmick-free approach.
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When something sells out at Costco, then it's actually gone.
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You don't have the countdown timers.
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You don't have only three left.
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They're not manufacturing any of this urgency, and Gen Z realizes that.
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I don't know about putting it on the wedding registry, but Maggie, how is Costco capitalizing on all this new love from Gen Z and the younger folks?
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Yeah, it's interesting, guys.
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So like we said, they didn't want to comment on our story, but we kind of got a hint.
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If we can pull up this image, we have Costco's brand new, brand new official TikTok account.
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I say brand new because their first TikTok was posted 11 days ago.
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They only have five total.
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So this is new and it appears they're leaning into the Gen Z love and clearly meeting them where they are.
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And by the way, a question that we've been getting a lot, what about the membership fee?
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I mean, it's $66 a year minimum.
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And we're talking about young people who don't have a lot of money to spend, experts say it appears they're just okay paying it.
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Everyone in our piece had their own membership fee.
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And experts think one reason is this is a generation who grew up paying subscription fees or watching their parents pay them.
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Think like Amazon, streaming services.
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So to them, that's kind of a normal budget item, whereas to their parents' generation, it might have felt more like a luxury.
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Guys.
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Well, interesting.
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I kind of want to know who that one person that Costco is following on TikTok is.
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Just a single person is following.
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By the way, you can get clothes at Costco, you can get gas at Costco.
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That's a retailer's dream, you know, to be hot on TikTok like that.
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Maggie, thank you.
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Appreciate it.
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Vocabulaire et conseils d’expression pour cette leçon

Cette vidéo contient 60 phrases et 594 mots à répéter en shadowing. La partie parlée dure 3:32. Le locuteur parle à un rythme naturel d’environ 168 mots par minute, proche d’une conversation courante. Seuls 81 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc exigeant.

Vocabulaire clé de cette vidéo

15 mots moins courants de la vidéo, avec leur prononciation et leur sens :

  • membership (nom) — adhésion, appartenance. The state of being a member of a group or organization.
  • clothing /ˈkloʊðɪŋ/ (nom) — vêtements, habits. Any of a wide variety of articles, usually made of fabrics, animal hair, animal skin, or some combination thereof, used to cover the human body for warmth, to…
  • designer /dɪˈzaɪnɚ/ (nom) — designer, styliste. A person who designs something, or who designs things as a profession.
  • whereas /(h)wɛɹˈæz/ — tandis que, alors que. In contrast; whilst on the contrary; although.
  • decline /dɪˈklaɪn/ (verbe) — décliner, péricliter. To move downwards, to fall, to drop.
  • luxury /ˈlʌk.ʃə.ɹi/ (nom) — luxe. Very wealthy and comfortable surroundings; the state of being that they create.
  • flood /flʌd/ (nom) — inondation. An overflow of a large amount of water (usually disastrous) from a lake or other body of water due to excessive rainfall or other input of water.
  • wherever /(h)wɛɹˈɛvɚ/ — où, là où. Regardless of the place in, at or to which.
  • folk /foʊk/ (nom) — peuple. People, persons.
  • lean /ˈliːn/ (verbe) — pencher. To incline, deviate, or bend, from a vertical position; to be in a position thus inclining or deviating.
  • teenager /ˈtiːnˌeɪ̯d͡ʒə/ (nom) — adolescent, adolescente. A person between thirteen and nineteen years old (inclusive).
  • hint /hɪnt/ (nom) — indice. A clue.
  • subscription /səbˈskɹɪpʃən/ (nom) — abonnement. Access to a resource for a period of time, generally for payment.
  • cloth /klɒθ/ (nom) — tissu, étoffe. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
  • suburban /səˈbɜː(ɹ)bən/ (adjectif) — suburbain, banlieusard. Relating to or characteristic of or situated on the outskirts of a city; of or relating to suburbia or the suburbs.

Les verbes à particule que vous entendrez

  • cash in (verbe) — tirer profit, profiter. To exchange for cash.
  • grow up (verbe) — grandir. To mature and become an adult.
  • look at (verbe) — regarder. To observe or watch.
  • pull up /ˌpʊl ˈʌp/ (verbe) — soulever. To lift upwards or vertically.

Prononciation à surveiller

Le locuteur utilise 18 contractions et formes réduites, comme don't, they're, I'm. Prononcez-les sous leur forme courte, telles que vous les entendez.

  • Les sons « th »: clothing /ˈkloʊðɪŋ/, cloth /klɒθ/
  • Les sons « sh » et « zh »: luxury /ˈlʌk.ʃə.ɹi/, subscription /səbˈskɹɪpʃən/, shopper /ˈʃɑ.pɚ/
  • Mots longs — placez bien l’accent: capitalize /ˈkæpətəˌlaɪz/, embroidery /ɪmˈbɹɔɪdəɹi/

Comment s’entraîner avec cette vidéo

  1. Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
  2. Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
  3. Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme membership, clothing, designer.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

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