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All right, item number one is that no one cares about your videos.
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This is two categories of people do not care.
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Number one, your friends and family do not care.
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And number two, the audience also does not care.
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Firstly, on the friends and family front,
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I was so worried when I started YouTube six years ago that people were gonna say bad things about it.
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I was afraid people were gonna judge me.
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And then I started making videos and I realized no one cares, no one cares.
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People are busy with their own lives.
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People are doing their own stuff.
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They do not give a flying toss whether or not I have a YouTube channel or whether or not I make videos.
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They're never watching my videos my videos are not aimed at them.
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And so me making videos is not for the sake of my friends and family.
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And so many people get held back by the worry of what their friends, their family, their coworkers, their boss,
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their aunt, their uncle, their dog is gonna think about their YouTube channel.
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No one cares.
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Everyone is doing their own thing.
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You can absolutely do YouTube and I guarantee your friends and family will not care.
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Secondly, the other category of people that doesn't care is the audience.
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When I first started making YouTube videos six years ago, I thought people would care.
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I started making videos about me and my friends singing songs, a cover of Payphone by Maroon 5, I have a cover of Adele or whatever.
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And the way I now think about this
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and what I kind of wish I'd known before is that videos on YouTube are not actually free.
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People are paying for watching your videos.
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They're just not paying with their cash.
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They are paying with their time and attention.
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And those are two currencies that are even more valuable than money.
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And so when you're new to YouTube and you make a video and it doesn't get any views and you think,
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oh, the algorithm doesn't like me.
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It's not that the algorithm doesn't like you.
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It's that your video is not worth watching.
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People have not decided to click on that video.
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People have not decided to watch it because it has not provided them with any value.
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And these days, increasingly, people have so many choices of how they can spend their time on the internet.
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The thing they want to do is they want value.
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Whether that's value in the form of entertainment or education or inspiration, it needs to have some kind of value.
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And if there is no value in the video, then people will not watch the video.
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And if people are not watching the video, the algorithm will recognize that no one's watching it and is therefore not going to recommend it.
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And this is enormously liberating and enormously freeing when you're getting started because it means you don't need to overthink it.
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No one's gonna watch the first several videos anyway you have to start off by being bad.
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And over time by being bad repeatedly, you will eventually be good at making videos.
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Your videos will start to add value.
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You'll start to figure out what your niche is.
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And then when people give up their time and attention to watch your videos, it will actually be worth it for them.
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And now the algorithm is gonna start recommending you and then your channel will grow.
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And then at some point you'll become a millionaire and then life will be all great.
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Lesson number two is the difference between being an architect and being an archeologist.
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Now, what I wish someone had told me
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when I first started YouTube is that there are two approaches to finding your niche.
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Firstly, there is the archaeologist approach.
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The archaeologist approach is where you think, okay, there's some interesting videos I can make over there.
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And you start making those videos and you make a handful of them and you see what happens.
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And then you realize no one cares and you're not very good.
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And maybe you didn't enjoy making those videos.
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So then you go to a new topic and then you do this a bunch of times.
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And eventually by exploring enough hot zones, just like an archaeologist would, eventually you'll be making that video and then something good will happen.
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Maybe you'll get one comment when normally you have none.
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Maybe that video will get a hundred views but normally it gets three.
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That's like the equivalent of the archaeologist digging and then finding something like, oh, hello, there's something here.
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And now that you found something interesting in the area, you continue to excavate, you continue to dig.
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And this means basically continuing to make more and more videos about that topic.
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Now, the alternative way to approach YouTube is as an architect.
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Now, an architect does not bother kind of willy -nilly digging in random areas.
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An architect has a plan.
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They've got the blueprint, they know exactly what's going to happen.
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And only once they have all the information out there and it's all written down,
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do they start to hire someone to lay the first brick and lay the foundations.
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If you're trying to approach YouTube like an architect and you have no experience with making videos, you're trying to make the plan,
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you're trying to figure out your niche in advance,
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chances are you're not actually going to take any action because it's very difficult to figure out your niche in advance.
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The vast majority of people that I would recommend should start by being an archaeologist.
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If you don't yet know how to make videos, it doesn't matter what you're trying to make videos about, your niche is irrelevant.
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Focus on making the videos, digging like an archaeologist, and over time, as you get better at making videos,
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you will then start to figure out what works in terms of of how you feel about making certain types of content,
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and also what seems to be resonating with the audience.
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In my case, I started off with making videos about singing, no one cared.
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I then started making travel vlogs about my adventures on my medical elective in Cambodia and Vietnam, no one cares.
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I made a series talking about how I was building a medical app, no one cared.
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I started vlogging about life as a medical student, broadly no one cared, but it was when I started making specific educational videos,
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helping people who were applying to medical school back in the day, six years ago, that was when people started to care.
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And based on that, people started to ask me, how do you do all this studying for exams?
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What study tips do you have?
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And I started making videos about study tips and people cared.
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I dabbled with a bunch of other series at that time that no one cared about, but then people started asking me,
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how are you so productive?
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And I made videos about that.
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And then people started to care to the point that now six years later, I'm the world's most followed productivity expert.
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I've written a book about productivity.
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It's coming out in a few months, link down below, but none of this was intentional.
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It was all the archeologist approach of like digging, making the videos and consistently just sticking to producing one or two videos every single week,
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even while I was a full -time medical student and trying to prepare for my final year exams.
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So if you're allowing the concern about not having a niche hold you back from making the videos, please don't let it.
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Just go for it.
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And I promise your niche will emerge over time.
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Lesson number three is the importance of supply and demand.
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Now, supply and demand is an economic reality, but is also very much a reality here on YouTube.
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And basically what happens here is that the more supply of a particular type of content there is,
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the higher the bar gets raised in terms of how you stand out.
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The lower the supply and the higher the demand, the lower the bar gets.
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So for example, right now, YouTube is absolutely saturated with videos from students teaching people how to study for exams.
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There is a very high supply of that content.
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There's still a pretty reasonably high demand for it, but the bar is very high.
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That means if you're a brand new YouTuber without any camera gear, without any experience talking to camera,
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without any experience editing, just filming on your phone, it is very unlikely that you'll be able to stand out.
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Now, based on this reality, there are two different approaches you can take.
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One approach you can take is just improving the quality of your videos.
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I wanna continue making videos, let's say about productivity.
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I know the bar is here, and therefore I want my videos to be there,
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for example, so they cross the bar and so that they stand out in a crowded market.
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The problem is it's very hard to make videos stand out in a crowded market.
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Generally, you need some kind of unfair advantage, more on that later,
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but the alternative approach is to choose not to compete in a niche where there is already quite a lot of attention.
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We've had thousands of students go through my course, the Part -Time YouTuber Academy so far,
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and like 80 % of them want to make content about productivity, personal development, finance, and business because they enjoy that stuff.
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But the problem with all of those very broad niches is that they are very, very, very saturated.
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And generally the ones that we find succeed are the ones who niche further
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and further down so that they can make very specific videos about a specific topic
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that they have some sort of unfair advantage in.
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Lesson number four is the importance of thinking in systems.
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Now back in the day for the first,
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let's say six to 12 months of me making videos where I made my first 50 to 100 videos,
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I was focused on thinking one video at a time.
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I was thinking in terms of videos.
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I was like, cool, what video am I going to make this week?
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And then I would write the video, I'd film, I'll edit, I'd publish.
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And as the video was uploading, I'd think about the title and figure out the thumbnail.
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I'd publish the video, I'd look at the comments, and then I'd move on to the next one.
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This is an absolutely exhausting way of making YouTube videos if you're focused on making the videos one at a time.
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The big level up that I I had about a year into my YouTube journey was
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when I started to think in terms of systems.
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I read a fantastic book called The E -Myth Revisited by Michael Gerber,
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which is a book about how small businesses grow and how small businesses fail.
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And initially I thought I wouldn't learn anything from it,
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but then I realized that a YouTube channel is a business and businesses grow through systems and through operations.
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Now there are some people that choose to view YouTube as a hobby.
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And if you wanna view it as a hobby, that's totally fine.
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But if you wanna view it as a business, i .e something that makes money while providing value for other people, rather than as a hobby,
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which is something you do for yourself for fun, if you wanna view it as a business, then there's a profound importance in thinking in systems.
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So instead of thinking, what video can I make today?
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What video can I make tomorrow?
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Think, what is the system that I can build
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that would make the process of making every subsequent video way easier than it currently is?
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This might involve, like I do, having a content library, a database of video ideas.
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This is all the stuff that we teach on our course, by the way.
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It might involve systematically brainstorming titles and thumbnails in advance.
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It might involve having a systematic house style for your thumbnails, so it's less work to create thumbnails every time.
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It might involve having a specific system for how you look at YouTube analytics
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and what action you can take on them and completely ignoring the analytics that you don't intend to act upon.
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The point is by thinking in systems and by treating your YouTube channel as a business, as a sort of media business,
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which is basically what it is, you can start to benefit from economies of scale by the fact
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that you're making multiple videos over a very long period of time.
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And systems are a form of leverage.
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It's like the same amount of effort combined with leverage gets you way more output.
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And especially as part -time YouTubers, if like I was, you're trying to grow a YouTube channel
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while you've got a really demanding day job or while you're a student, systems and leverage are one of the key principles
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that will take your YouTube channel to the next level without it completely ruining your life.
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Now, if you're in that boat and you do want to take YouTube seriously, but you're not sure exactly what the next steps are,
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then you can take my completely free quiz.
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It's called the YouTube growth scorecard, and it's a completely free assessment
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that I've put together based on my six plus years of experience to try
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and figure out what are the key things
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that it takes to grow a YouTube channel into a sustainable and a profitable business.
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And you can take this quiz completely for free and based on your answers to the questions,
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it will give you a score for all of the five different aspects of growing a YouTube channel business.
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And it will give you actionable, tangible takeaway points depending on how you answered and depending on your score.
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So you can check out that completely free YouTube growth scorecard by clicking the link in the video description.
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All right, lesson number five is the profound and ridiculous importance of titles and thumbnails.
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Honestly, I don't like the fact that YouTube is so reliant on titles and thumbnails,
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but the truth of the matter is the video could be the absolute best thing in the world,
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but unless the packaging for it is sufficiently intriguing for the target audience that you're aiming for, no one is going to click on that video.
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And if no one clicks on the video, they don't even have an opportunity to watch it.
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This means, and this is the thing that I wish I'd known when I started YouTube,
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that it's very, very helpful to think about the title in the thumbnail before you even think about writing the video.
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Back in the day, as I mentioned, I would think about the title and thumbnail as I was uploading the video.
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This is very, very inefficient because it takes a lot of effort, 10, 20 hours sometimes to make a video.
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Way more if you're making videos that require lots of research and lots of effort.
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And putting in all that research and all that effort
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and all that time and effort and blood and sweat and tears into making the video, but then thinking about the title
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and thumbnail as the final 30 seconds is completely the opposite way around of thinking about it.
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So now what I do on this channel is
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that we really think about the title and thumbnail first
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and only when we can think of a really nice title
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and thumbnail for a video do we then even consider what the video outline is going to be
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or think about writing the video.
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Now as part of my part time YouTuber Academy, I've interviewed dozens of ridiculously successful YouTubers from several hundred thousand subscribers to over 10 million subscribers.
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And I always ask them, what is one thing that you wish you knew before starting YouTube?
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And this is the one thing that they say, they always talk about the importance of the title and the thumbnail.
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And every single YouTuber learns this the hard way that over time,
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you've got to do your title and thumbnail first and then worry about the content of the video itself.
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What I would encourage you to do is to think about who is the person
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you actually want to be watching this video?
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Because whatever the video is, it's not aimed at everyone.
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This video is not aimed at everyone.
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It's aimed at people who want to start or who want to grow a YouTube channel, who are probably quite sophisticated,
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who are probably highly attractive and very intelligent,
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people like you, and therefore it wouldn't make sense for me to make the thumbnail for this video something like this.
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That would be pretty absurd, right?
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Like it's a bit, it's not really the vibe of this sort of educational video.
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Even though this thumbnail might work for a MrBeast video,
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it's not going to work for a video on this channel because it's a different kind of target audience.
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So yes, title and thumbnail are very important, but that doesn't mean you need to follow the Mr. Beast formula for titles and thumbnails.
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Think about what would resonate with your target audience.
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Relatedly, we come to lesson number six, which is the importance of the first 30 seconds.
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So if the title and thumbnail were ridiculously important, the first 30 seconds of your video are like second, secondary in terms of importance,
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but also very, very, very important.
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You'll see that in the first 10 or 20 seconds,
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a lot of people will have clicked on the video and then they will leave the content.
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And with a lot of channels,
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especially educational channels, you'll get 30 seconds into the video and only half of of the people will be left remaining.
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That means that any effort you put into the first 30 seconds of the video,
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the first minute of the video will be disproportionately seen by way more many people than the effort
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that you put into the second half of the video where maybe only 10 or 20 % of the audience is remaining.
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And so the way to think about this is that if you're spending lots and lots of time on your editing,
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but the funky animations you're making come seven minutes into the video, chances are very few people are gonna see them.
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Try your best to front load the effort into the video so that as soon as someone clicks on it,
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they see, oh, a lot of effort has gone into this.
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And then they're more likely to stick around once they turn their phone sideways, once they click full screen.
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At that point, you can back off a little bit,
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but you do have to do quite a lot of work upfront to get people hooked onto the content.
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Lesson number seven is that at the start of the journey, gear doesn't really matter.
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I know plenty of YouTubers in the educational space who have just been filming with their iPhone,
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some to this day who just film with their iPhone,
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and they've got hundreds of thousands of subscribers and are making at least six figures a year here on YouTube,
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and they're just filming with their phone.
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Gear does not matter at the start.
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However, if you can afford gear and you can level up your production value,
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it is one thing that makes your content stand out from the crowd.
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But again, this depends on your target audience.
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There's like a sweet spot for production value.
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For certain educational niches that are aimed mostly at intelligent adults, which is probably people like you, having decent production value is pretty good.
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In the tech niche, for example, having good production value is basically a requirement because people like that sort of thing in the tech niche.
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But if you're doing, for example, a lifestyle vlog that's trying to be relatable,
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then shooting your content with like cinema cameras is going to make it seem less relatable rather than more relatable
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and so there isn't really much point in doing that.
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So for every different type of content
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and for every different audience there is a sweet spot of production value
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and if you can get to that sweet spot by investing in gear
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and lights and cameras and likes and stuff then fantastic
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but you don't want to make the mistake of going too far along
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that spectrum especially in the early days especially
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if you're just starting out you can absolutely get lots
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and lots and lots of subscribers and lots of views by filming things with your phone.
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The main thing is the quality of the content itself rather than the production value of the cameras.
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That'll come later and that is something that can give you that little bit of sprinkle of extra spice over time.
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All right, lesson number eight is to find your unfair advantage.
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Now, having taught over 3 ,000 students from my part -time YouTuber Academy,
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we've been analyzing the data painstakingly and trying to figure out what is it
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that makes the most successful YouTubers stand out compared to everyone else.
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And in almost every single case where we've had a student whose channel is really blown up after taking our course,
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a big part of it is that they've had some sort of unfair advantage to lean into.
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Now, what is an unfair advantage?
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An unfair advantage is something that would be very difficult or impossible for someone else to replicate.
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So hard work is not an unfair advantage.
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Hard work is a totally fair advantage.
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It's like everyone can compete on the realm of hard work, but an unfair advantage is something that's a little unfair,
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something that would be very difficult for someone else to actually take as their own advantage.
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For example, when I started YouTube, I lent into my unfair advantage of the fact
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that I was a Cambridge University medical student
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because there weren't many Cambridge University medical students making videos about how to get into medicine at Cambridge.
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Crucially, being a Cambridge University medical student and trying to make videos playing the guitar, I don't have any unfair advantage there.
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Therefore, there's not much point in doing it because it's very unlikely to be successful.
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But I found a domain of video making where I was leaning into an unfair advantage.
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Similarly, let's say that you've painstakingly worked really hard to teach yourself a language
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and now you wanna make YouTube videos teaching other people how to learn that language.
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That is in a way an unfair advantage
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because it's very hard for someone to compete with you because they would have had to learn the language.
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And especially if you're trying to create videos in a saturated marketplace, which a lot of different niches are on YouTube these days,
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it's important to think, what are the ways in which you can personally stand out?
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What unfair advantages do you have?
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Now, crucially, this does not matter at the start we talked about architect and archaeologist and at the start,
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the main thing you need to do is just make a few videos.
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But definitely once you get to the point of treating your YouTube channel like a business
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and thinking strategically about how you're going to grow and how you're going to stand out,
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thinking what are the personal competitive unfair advantages that I have?
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that could help me stand out from the crowd is a very helpful way of helping
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you figure out what your angle for videos is gonna be.
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And then lesson number nine is something
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I wish someone had told me like months into my YouTube journey rather than two years into it, which is when I started doing it,
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which is to outsource your video editing as soon as you possibly can.
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The vast majority of the big successful YouTubers I know have outsourced their editing.
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And when you do outsource your editing, you find
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that it frees up an absolutely enormous amount of time for you to be able to focus on the things
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that you can do better, which is writing and filming the videos.
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And that was held back so much at the start by thinking that no one could replicate my editing style.
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It would be hard to find an editor.
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I tried outsourcing to someone and then it didn't really work.
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And then I threw it away thinking that, oh, it would take so long to train them.
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I might as well just continue editing the videos myself.
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I told myself that I enjoyed video editing and it was fun and therefore I should continue doing it.
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But what it took was a mentor of mine who had several multimillion dollar businesses to sit me down and be like,
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look, oh wait, trust me, you need to outsource your editing.
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And I thought, all right, cool.
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So then I outsourced my editing and it completely changed my life.
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And that was when the channel really started to skyrocket
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because all of a sudden my own time was freed up to be able to make more videos,
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to be able to think more strategically about the channel,
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to be able to learn more stuff and share it in videos rather than what it was previously,
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which is every day I'd get home from work in my day job as a doctor
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and I'd be editing videos for hours and hours and hours and on end.
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Now, again, if you're in this position where you wanna grow a YouTube channel, but you're not really sure what the next steps are,
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you should absolutely check out my YouTube growth scorecard.
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It'll be linked completely for free down in the video description
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and it'll ask you a bunch of questions and based on your answers to that,
304
it will give you a score for the five different areas of growth on YouTube
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and it will give you practical recommendations for what you can do as your next steps in each given area.
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So these were nine lessons that I wish I'd known when I first started YouTube,
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but this list does not lay out what the strategic step -by -step method that I would follow would be.
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And so if you're starting on YouTube or your channel's not growing as fast as you'd like,
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you might like to check out this video over here where I lay out exactly what I would do
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if I was starting a YouTube channel completely from scratch.
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And in that video, I give you my three -part method for growth on YouTube,
312
which thousands of people have said have completely changed the way they approach their channels.
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So thank you so much for watching and I'll see you in the next video.
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Bye -bye.
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Questo video contiene 314 frasi e 4541 parole da ripetere con lo shadowing. Il parlato dura 16:53. Il 87% delle parole rientra nelle 3.000 più comuni dell’inglese, quindi il lessico è facile da seguire.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| unfair aggettivo | /ʌnˈfɛɚ/ | scorretto, sleale |
| niche sostantivo | /nɪt͡ʃ/ | nicchia, edicola |
| edit verbo | /ˈɛdɪt/ | redigere, elaborare |
| lesson sostantivo | /ˈlɛs.ən/ | lezione |
| architect sostantivo | /ˈɑɹ.kɪˌtɛkt/ | ideatore, ideatrice |
| gear sostantivo | /ɡɪɚ/ | attrezzo, parafernalia |
| involve verbo | /ɪnˈvɑlv/ | coinvolgere |
| dig verbo | /dɪɡ/ | scavare |
| productivity sostantivo | /ˌpɹɒdʌkˈtɪvəti/ | produttività |
| algorithm sostantivo | /ˈælɡəɹɪðm̩/ | algoritmo |
| subscriber sostantivo | /səbˈskɹaɪbɚ/ | iscritto, abbonato |
| topic sostantivo | /ˈtɑpɪk/ | tema, categoria |
| compete verbo | /kəmˈpiːt/ | competere, gareggiare |
| hobby sostantivo | /ˈhɑ.bi/ | hobby, passatempo |
| leverage sostantivo | /ˈlɛv.(ə.)ɹɪd͡ʒ/ | potenza, leveraggio |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| figure out verbo | scoprire, rendersi conto |
| check out verbo | investigare |
| hold back verbo | fare complimenti |
| blow up verbo | saltare in aria, esplodere |
| give up verbo | arrendersi |
| go through verbo | attraversare |
| put together verbo | assemblare, montare |
| write down verbo | sottoscrivere, annotare |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- It's not that the algorithm doesn't like you.
- It's that your video is not worth watching.
- What study tips do you have?
- What video can I make tomorrow?
- What unfair advantages do you have?
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect continuous have/has been + -ing — un’azione iniziata prima e ancora in corso | have just been filming · we've been analyzing |
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | have not decided · I've written · We've had |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | are not aimed · is not aimed · will be left |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | people who were · ones who niche · people who want |
Pronuncia a cui fare attenzione
Chi parla usa 103 contrazioni e forme ridotte, come you're, I'd, don't. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: algorithm /ˈælɡəɹɪðm̩/, bother /ˈbɑðɚ/, thumbnail /ˈθʌm.neɪl/
- I suoni “sh” e “zh”: publish /ˈpʌblɪʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, animation /ˌæn.ɪˈmeɪ.ʃən/, recommendation /ˌɹɛkəmɛnˈdeɪʃən/, sufficiently /səˈfɪʃəntli/
- Parole lunghe — attenzione all’accento: productivity /ˌpɹɒdʌkˈtɪvəti/, intelligent /ɪnˈtɛlɪd͡ʒənt/, analytics /ˌæn.əˈlɪt.ɪks/, ridiculously /ɹɪˈdɪk.jə.ləs.li/, ridiculous /ɹɪˈdɪk.jə.ləs/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: hobby /ˈhɑ.bi/, helpful /ˈhɛlp.fl̩/, hire /ˈhaɪɹ/, hook /hʊk/, handful /ˈhæn(d)fʊl/
- Consonante finale — senza aggiungere una vocale dopo: niche /nɪt͡ʃ/, edit /ˈɛdɪt/, architect /ˈɑɹ.kɪˌtɛkt/, involve /ɪnˈvɑlv/, dig /dɪɡ/
- /æ/ — più aperta della “e”: algorithm /ˈælɡəɹɪðm̩/, exam /ɪɡˈzæm/, vast /væst/, analytics /ˌæn.əˈlɪt.ɪks/, practical /ˈpɹæk.tɪ.kəl/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Fai shadowing frase per frase a velocità normale, ripetendo ognuna finché il tuo ritmo coincide con quello di chi parla.
- Registrati e confronta con l’originale, facendo attenzione a parole come unfair, niche, edit.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.