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Danang is looking to make sustainability part of how it competes for tourists.
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As more travelers prioritize sustainability, the city is making green practices a bigger part of its tourism strategy.
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This Friday, the city has introduced the green state criteria for accommodation businesses.
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This is expected to help attract more international travelers as their expectations change.
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Our reporter Truong Nam has the details.
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almost nine in ten travelers say traveling sustainably is important or very important
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that is according to booking.com's 2026 survey of 35 500 travelers across 35 markets
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showing that sustainable tourism is becoming an important factor for tourists
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now danan is trying to turn that shift into an advantage Its new green state criteria covers many aspects,
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from saving energy to cutting waste, reducing single-use plastics, and buying more locally.
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Businesses can join at three different levels.
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Going green is everyone's responsibility, but it's also an opportunity for businesses to cut cuts, improve operational efficiency and service quality.
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Going green is no longer just about image.
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The pressure is increasingly coming from the market itself.
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For example, Agoda and Booking.com now give some preference to properties that have received independent third-party sustainability certification.
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They also provide filters that allow travelers to identify accommodation
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that is greener
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or more environmentally friendly danas framework was developed with support from
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the swiss-backed st4sd project it draws on switzerland's sustainable model and references global standards the same shift is happening across the region
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In Singapore, more than 70% of hotel room stock now holds internationally recognised sustainability certification.
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Thailand's Green Hotel Plus standard has also been aligned with global criteria.
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In Da Nang, some hotels are already putting green practices into daily operations.
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We have created our own water bottle factory inside the hotel
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because we don't believe that you should only replace the plastic bottles but you also should reduce the transport.
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What's the point if we buy water bottles and we refill them
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if they have to drive 50 kilometres every day and use petrol?
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So we simply decided to have our own water factory here reducing carbon dioxide.
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From September, Lanang will begin training and guiding accommodation businesses on how to apply the new standards.
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Lanang already has the beaches
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and the hotels now the city wants to turn sustainability into
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part of its tourism edge the question is how quickly
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that can turn from new standards on paper to real changes on the ground
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so now Vietnam today reporting from Danone City
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione di livello B2 si basa sul video “Green tourism: Danang's new competitive edge”. Le parole che ritornano più spesso: green, sustainability, travelers, hotel, businesses. Questo video contiene 33 frasi e 416 parole da ripetere con lo shadowing. Il parlato dura 3:03. Chi parla mantiene un ritmo costante di circa 136 parole al minuto, comodo per lo shadowing. Solo il 80% delle parole rientra nelle 3.000 più comuni dell’inglese, quindi il lessico è impegnativo.
Vocaboli chiave di questo video
Le 14 parole più avanzate del video, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| sustainability sostantivo | /səˌsteɪnəˈbɪlɪti/ | sostenibilità |
| criterion sostantivo | /kɹaɪˈtɪɹ.i.ən/ | criterio |
| accommodation sostantivo | /əˌkɒm.əˈdeɪ.ʃən/ | alloggio |
| certification sostantivo | /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/ | certificazione |
| sustainable aggettivo | /səˈsteɪnəbəl/ | sostenibile |
| environmentally avverbio | ambientalmente | |
| kilometre sostantivo | /kɪˈlɑmɪtəɹ/ | chilometro |
| refill sostantivo | /ˈɹiː.fɪl/ | ricarica, cartuccia |
| align verbo | /əˈlaɪn/ | allineare |
| dioxide sostantivo | /daɪˈɑksaɪd/ | diossido, biossido |
| internationally avverbio | internazionalmente | |
| expectation sostantivo | /ˌɛk.spɛkˈteɪ.ʃən/ | attesa |
| preference sostantivo | /ˈpɹɛf(ə)ɹ(ə)ns/ | preferenza |
| locally avverbio | /ˈləʊkəli/ | localmente |
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | has introduced · have received · has also been aligned |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | is expected · was developed · been aligned |
Pronuncia a cui fare attenzione
- I suoni “sh” e “zh”: accommodation /əˌkɒm.əˈdeɪ.ʃən/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
- Parole lunghe — attenzione all’accento: sustainability /səˌsteɪnəˈbɪlɪti/, criterion /kɹaɪˈtɪɹ.i.ən/, accommodation /əˌkɒm.əˈdeɪ.ʃən/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, sustainable /səˈsteɪnəbəl/
I suoni difficili per chi parla italiano:
- Consonante finale — senza aggiungere una vocale dopo: prioritize /pɹaɪˈɒɹ.ə.taɪz/, dioxide /daɪˈɑksaɪd/, preference /ˈpɹɛf(ə)ɹ(ə)ns/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Fai shadowing frase per frase a velocità normale, ripetendo ognuna finché il tuo ritmo coincide con quello di chi parla.
- Registrati e confronta con l’originale, facendo attenzione a parole come sustainability, criterion, accommodation.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.