シャドーイング練習: Business Partner B1 Unit 4.1.1 - 動画で英語スピーキングを学ぶ
レッスンを作成中...
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Whilst markets may be global, not all products are universal.
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Multinationals need to analyze their target territories, adjust their marketing strategy, and adapt their products to meet local preferences.
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China is a vast country with a rich elite and the world's largest middle class.
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This makes it a highly attractive market to multinational companies.
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There's a strong appetite for Western goods and brands.
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Chinese consumers have their own preferences.
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Therefore, product customization is an important consideration for selling into China.
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This can affect both high -end luxury goods as well as mass -market consumer brands.
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cars are one example at the luxury end of the scale
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volvo launched a new high -end sedan in shanghai it is
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customized for the chinese market they have removed the front passenger seat to make more room in the back
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and added a host of luxury features why because wealthy chinese have drivers
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and won't ever need the front passenger seat they want more
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room in the back jaguar adopted a similar approach for their new sedan.
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They didn't go as far as removing a seat, but they packed the rear with luxury features.
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The focus is on chauffeur driven.
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There's a lot of chauffeur driven cars within Hong Kong and mainland China.
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It's a very unique product
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that we think really appeals to premium customers who want a good experience in one of our cars.
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But it's not just the richer consumers in China who are spending money on Western goods.
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China's huge middle class is a good opportunity for mass market consumer brands.
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But those global brands also have to adapt, even if only slightly.
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For example, at the opening of Starbucks' flagship store in China, we could see that the Starbucks branding,
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known all over the world, was different.
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The words weren't there.
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This made it clearer for consumers used to the Chinese alphabet.
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The rest of the world associates Starbucks with coffee.
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China, however, is the home of tea.
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So in China, Starbucks has adapted the brand to specialize in selling a range
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of premium teas whilst still offering the same Starbucks experience to consumers.
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Some of the teas that they're going to sell in China, black tea with ruby grapefruit and honey.
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And then there's a green tea with aloe.
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So, you know, so that continues to reinforce that premium feel of Starbucks, right, that you're drinking something a little bit different.
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And, of course, Starbucks also hopes to convert the Chinese to coffee.
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You know, people say, well, why go to China because they drink tea and not coffee?
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And I'm saying, what an opportunity.
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We believe that the coffee consumption will continue to grow here.
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And we want to set a standard for that growth.
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China will continue to grow as a market for multinational companies wishing to appeal to the middle class and the wealthy.
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And while the market continues to exist, so will novel adaptations of Western products in the Asian market.
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このレッスンの語彙とスピーキングのポイント
このB1レベルのスピーキングレッスンは、動画「Business Partner B1 Unit 4.1.1」を教材にしています。 繰り返し出てくる語は次のとおりです：China, Starbucks, consumer, tea, brand。 この動画には、シャドーイング用の文が40文、単語が497語あります。 音声の長さは3:39です。 話す速さは1分あたり約136語で安定しており、シャドーイングしやすいペースです。 英語の頻出3,000語に含まれる単語は80%だけなので、語彙は難しめです。
この動画の重要語彙
動画の中で特に難しい単語15語を、発音と意味つきで紹介します。
| 単語 | 発音 | 意味 |
|---|---|---|
| adapt 動詞 | /əˈdæpt/ | 適応する |
| chauffeur 名詞 | /ʃoʊˈfɝ/ | 運転手 |
| sedan 名詞 | /səˈdæn/ | 輿, 駕篭 |
| preference 名詞 | /ˈpɹɛf(ə)ɹ(ə)ns/ | 選択 |
| wealthy 形容詞 | /ˈwɛl.θi/ | 裕福な, 豊かな |
| customize 動詞 | /ˈkʌs.tə.maɪ̯z/ | カスタマイズする |
| jaguar 名詞 | /ˈd͡ʒæɡ.wɑɹ/ | ジャガー, アメリカ豹 |
| reinforce 動詞 | /ˌɹiː.ɪnˈfɔːs/ | 補強する, 加強 |
| alphabet 名詞 | /ˈæl.fəˌbɛt/ | アルファベット, 文字 |
| flagship 名詞 | /ˈflæɡʃɪp/ | 旗艦 |
| analyze 動詞 | /ˈæn.əˌlaɪz/ | 分析する |
| appetite 名詞 | /ˈæp.əˌtaɪt/ | 食欲 |
| mainland 名詞 | /ˈmeɪnlənd/ | 本土, 内地 |
| ruby 名詞 | /ˈɹuː.bi/ | ルビー, 紅玉 |
| adjust 動詞 | /əˈd͡ʒʌst/ | 調整する |
この動画の文法
話し手がよく使っている文型を、動画の実際の表現とともに紹介します。
| 文型 | 動画での表現 |
|---|---|
| 現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している | have removed · has adapted |
| 「will」の未来表現 will + 動詞 — その場の決定、約束、予測 | won't ever need · will continue · will novel |
| 現在進行形 am/is/are + -ing — 今まさに、または最近起きていること | are spending · you're drinking · I'm saying |
| 義務：must / have to / need to 何かが必要であることを伝える | need to analyze · have to adapt |
注意したい発音
話し手はdidn't, I'm, they'reなど、短縮形や弱形を6回使っています。聞こえたとおりの短い形で発音しましょう。
- 「sh」と「zh」の音: chauffeur /ʃoʊˈfɝ/, specialize /ˈspɛʃəˌlaɪz/, flagship /ˈflæɡʃɪp/, adaptation /ˌæd.æpˈteɪ.ʃən/, shanghai /ˈʃæŋ.haɪ/
- 長い単語（アクセントの位置に注意）: adaptation /ˌæd.æpˈteɪ.ʃən/, consideration /kənˌsɪd.əˈɹeɪ.ʃən/
日本語話者が苦手な音：
- /f/ — 「フ」ではなく、上の歯と下唇で出す: chauffeur /ʃoʊˈfɝ/, preference /ˈpɹɛf(ə)ɹ(ə)ns/, reinforce /ˌɹiː.ɪnˈfɔːs/, alphabet /ˈæl.fəˌbɛt/, flagship /ˈflæɡʃɪp/
- 子音の連続 — 間に母音を入れない: adapt /əˈdæpt/, premium /ˈpɹiː.miː.əm/, preference /ˈpɹɛf(ə)ɹ(ə)ns/, specialize /ˈspɛʃəˌlaɪz/, flagship /ˈflæɡʃɪp/
この動画での練習方法
- まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
- 通常の速度で一文ずつシャドーイングし、話し手のリズムに合うまで繰り返します。
- 自分の声を録音して元の音声と比べます。adapt, chauffeur, sedanなどの単語に特に注意しましょう。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。