Pratica di Shadowing: Business Partner B1 Unit 4.1.1 - Impara a parlare inglese con i video
Creazione lezione...
1
Whilst markets may be global, not all products are universal.
2
Multinationals need to analyze their target territories, adjust their marketing strategy, and adapt their products to meet local preferences.
3
China is a vast country with a rich elite and the world's largest middle class.
4
This makes it a highly attractive market to multinational companies.
5
There's a strong appetite for Western goods and brands.
6
Chinese consumers have their own preferences.
7
Therefore, product customization is an important consideration for selling into China.
8
This can affect both high -end luxury goods as well as mass -market consumer brands.
9
cars are one example at the luxury end of the scale
10
volvo launched a new high -end sedan in shanghai it is
11
customized for the chinese market they have removed the front passenger seat to make more room in the back
12
and added a host of luxury features why because wealthy chinese have drivers
13
and won't ever need the front passenger seat they want more
14
room in the back jaguar adopted a similar approach for their new sedan.
15
They didn't go as far as removing a seat, but they packed the rear with luxury features.
16
The focus is on chauffeur driven.
17
There's a lot of chauffeur driven cars within Hong Kong and mainland China.
18
It's a very unique product
19
that we think really appeals to premium customers who want a good experience in one of our cars.
20
But it's not just the richer consumers in China who are spending money on Western goods.
21
China's huge middle class is a good opportunity for mass market consumer brands.
22
But those global brands also have to adapt, even if only slightly.
23
For example, at the opening of Starbucks' flagship store in China, we could see that the Starbucks branding,
24
known all over the world, was different.
25
The words weren't there.
26
This made it clearer for consumers used to the Chinese alphabet.
27
The rest of the world associates Starbucks with coffee.
28
China, however, is the home of tea.
29
So in China, Starbucks has adapted the brand to specialize in selling a range
30
of premium teas whilst still offering the same Starbucks experience to consumers.
31
Some of the teas that they're going to sell in China, black tea with ruby grapefruit and honey.
32
And then there's a green tea with aloe.
33
So, you know, so that continues to reinforce that premium feel of Starbucks, right, that you're drinking something a little bit different.
34
And, of course, Starbucks also hopes to convert the Chinese to coffee.
35
You know, people say, well, why go to China because they drink tea and not coffee?
36
And I'm saying, what an opportunity.
37
We believe that the coffee consumption will continue to grow here.
38
And we want to set a standard for that growth.
39
China will continue to grow as a market for multinational companies wishing to appeal to the middle class and the wealthy.
40
And while the market continues to exist, so will novel adaptations of Western products in the Asian market.
📺 Stesso Canale
B12
Business Partner B1 Unit 2.1.1
Business EnglishUniversity StudentsWorking Adults
B11
Business Partner B1 Unit 5.3.2
Business EnglishWorking Adults
B11
Business Partner B1 Unit 4.3.2
Business EnglishDaily ConversationHigh School Students
A22
Look Book 3 - 3 - School Trip 1
TeensDaily ConversationHigh School Students
B22
Business Partner B2 Unit 4.1 Alternative video
Business EnglishUniversity StudentsWorking Adults
B22
Business Partner B2 Unit 4.3.1
Business EnglishWorking Adults
B23
Business Partner B2 Unit 2.3.1
Business EnglishUniversity StudentsWorking Adults
B27
Business Partner B2 Unit 1.1.1
Business EnglishUniversity StudentsWorking Adults
A222
Business Partner A2+ Unit 1.1.1
Business EnglishTravel EnglishWorking Adults
B22
Business Partner B2 Unit 1.3.1
Business EnglishWorking Adults
B28
Business Partner B2 Unit 1.3.4
Business EnglishUniversity StudentsWorking Adults
A22
Look Book 2 - 3 - School Trip 1
KidsTeensDaily Conversation
B11
Business Partner B1+ Unit 4.3.2
Business EnglishWorking Adults
B13
Business Partner B1+ Unit 4.1.1
Business EnglishUniversity StudentsWorking Adults
A22
Business Partner A2+ Unit 2.3.2
Business EnglishInterview EnglishWorking Adults
B22
Business Partner B2 Unit 1.3.3
TOEIC PrepBusiness EnglishUniversity Students
B15
Business Partner B1+ Unit 4.3.1
Business EnglishWorking Adults
B23
Business Partner B2 Unit 4.3.2
Business EnglishWorking Adults
A27
Business Partner A2+ Unit 1.3.1
Business EnglishDaily ConversationHigh School Students
A21
Business Partner A2+ Unit 2.3.3
Business EnglishInterview EnglishWorking Adults
✨ Video consigliato
B28
22 frasi
The rise of China’s global brands
Business EnglishUniversity StudentsWorking Adults
B21
111 frasi
This is why Starbucks Struggles in Vietnam
Business EnglishDaily ConversationUniversity Students
B11
85 frasi
(Slow Chinese) 中国的外卖员 - Chinese Delivery Drivers
Business EnglishDaily ConversationUniversity Students
B12
111 frasi
HOW TO PRONOUNCE BRAND NAMES IN ENGLISH | MARINA MOGILKO
Business EnglishDaily ConversationUniversity Students
B21
31 frasi
China's biggest coffee chain looks to brew up business in US
Business EnglishDaily ConversationUniversity Students
B23
34 frasi
International Business Explained: Why Go International?
Business EnglishUniversity StudentsWorking Adults
B21
70 frasi
Sexist Design - Living in a World Designed for the Reference Man - BTN High
Business EnglishUniversity StudentsWorking Adults
B11
319 frasi
Englishpod day 10
Business EnglishDaily ConversationUniversity Students
B21
243 frasi
Building a Brand – Redesigning a Business Start to Finish
Business EnglishUniversity StudentsWorking Adults
B21
47 frasi
How the next generation at the family-run ‘White Flower Oil’ is shaping its future
Business EnglishUniversity StudentsWorking Adults
Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione di livello B1 si basa sul video “Business Partner B1 Unit 4.1.1”. Le parole che ritornano più spesso: China, Starbucks, consumer, tea, brand. Questo video contiene 40 frasi e 497 parole da ripetere con lo shadowing. Il parlato dura 3:39. Chi parla mantiene un ritmo costante di circa 136 parole al minuto, comodo per lo shadowing. Solo il 80% delle parole rientra nelle 3.000 più comuni dell’inglese, quindi il lessico è impegnativo.
Vocaboli chiave di questo video
Le 15 parole più avanzate del video, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| multinational aggettivo | multinazionale | |
| adapt verbo | /əˈdæpt/ | adattare |
| chauffeur sostantivo | /ʃoʊˈfɝ/ | chauffeur, autista |
| preference sostantivo | /ˈpɹɛf(ə)ɹ(ə)ns/ | preferenza |
| wealthy aggettivo | /ˈwɛl.θi/ | benestante, abbiente |
| customization sostantivo | customizzazione | |
| customize verbo | /ˈkʌs.tə.maɪ̯z/ | customizzare, personalizzare |
| specialize verbo | /ˈspɛʃəˌlaɪz/ | specializzare |
| jaguar sostantivo | /ˈd͡ʒæɡ.wɑɹ/ | giaguaro |
| reinforce verbo | /ˌɹiː.ɪnˈfɔːs/ | rinforzare |
| alphabet sostantivo | /ˈæl.fəˌbɛt/ | alfabeto |
| flagship sostantivo | /ˈflæɡʃɪp/ | nave ammiraglia, ammiraglia |
| analyze verbo | /ˈæn.əˌlaɪz/ | analizzare |
| appetite sostantivo | /ˈæp.əˌtaɪt/ | appetito |
| mainland sostantivo | /ˈmeɪnlənd/ | continente |
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | have removed · has adapted |
| Futuro con “will” will + verbo — una decisione, una promessa o una previsione | won't ever need · will continue · will novel |
| Present continuous am/is/are + -ing — qualcosa che succede adesso o in questo periodo | are spending · you're drinking · I'm saying |
| Obbligo: must / have to / need to dire che qualcosa è necessario | need to analyze · have to adapt |
Pronuncia a cui fare attenzione
Chi parla usa 6 contrazioni e forme ridotte, come didn't, I'm, they're. Pronunciale nella forma breve, così come le senti.
- I suoni “sh” e “zh”: chauffeur /ʃoʊˈfɝ/, specialize /ˈspɛʃəˌlaɪz/, flagship /ˈflæɡʃɪp/, adaptation /ˌæd.æpˈteɪ.ʃən/, shanghai /ˈʃæŋ.haɪ/
- Parole lunghe — attenzione all’accento: adaptation /ˌæd.æpˈteɪ.ʃən/, consideration /kənˌsɪd.əˈɹeɪ.ʃən/
I suoni difficili per chi parla italiano:
- Consonante finale — senza aggiungere una vocale dopo: adapt /əˈdæpt/, preference /ˈpɹɛf(ə)ɹ(ə)ns/, customize /ˈkʌs.tə.maɪ̯z/, specialize /ˈspɛʃəˌlaɪz/, reinforce /ˌɹiː.ɪnˈfɔːs/
- /æ/ — più aperta della “e”: adapt /əˈdæpt/, sedan /səˈdæn/, jaguar /ˈd͡ʒæɡ.wɑɹ/, alphabet /ˈæl.fəˌbɛt/, flagship /ˈflæɡʃɪp/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Fai shadowing frase per frase a velocità normale, ripetendo ognuna finché il tuo ritmo coincide con quello di chi parla.
- Registrati e confronta con l’originale, facendo attenzione a parole come multinational, adapt, chauffeur.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.