ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: Business Partner B1 Unit 4.1.1
กำลังสร้างบทเรียน...
1
Whilst markets may be global, not all products are universal.
2
Multinationals need to analyze their target territories, adjust their marketing strategy, and adapt their products to meet local preferences.
3
China is a vast country with a rich elite and the world's largest middle class.
4
This makes it a highly attractive market to multinational companies.
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There's a strong appetite for Western goods and brands.
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Chinese consumers have their own preferences.
7
Therefore, product customization is an important consideration for selling into China.
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This can affect both high -end luxury goods as well as mass -market consumer brands.
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cars are one example at the luxury end of the scale
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volvo launched a new high -end sedan in shanghai it is
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customized for the chinese market they have removed the front passenger seat to make more room in the back
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and added a host of luxury features why because wealthy chinese have drivers
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and won't ever need the front passenger seat they want more
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room in the back jaguar adopted a similar approach for their new sedan.
15
They didn't go as far as removing a seat, but they packed the rear with luxury features.
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The focus is on chauffeur driven.
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There's a lot of chauffeur driven cars within Hong Kong and mainland China.
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It's a very unique product
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that we think really appeals to premium customers who want a good experience in one of our cars.
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But it's not just the richer consumers in China who are spending money on Western goods.
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China's huge middle class is a good opportunity for mass market consumer brands.
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But those global brands also have to adapt, even if only slightly.
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For example, at the opening of Starbucks' flagship store in China, we could see that the Starbucks branding,
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known all over the world, was different.
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The words weren't there.
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This made it clearer for consumers used to the Chinese alphabet.
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The rest of the world associates Starbucks with coffee.
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China, however, is the home of tea.
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So in China, Starbucks has adapted the brand to specialize in selling a range
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of premium teas whilst still offering the same Starbucks experience to consumers.
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Some of the teas that they're going to sell in China, black tea with ruby grapefruit and honey.
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And then there's a green tea with aloe.
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So, you know, so that continues to reinforce that premium feel of Starbucks, right, that you're drinking something a little bit different.
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And, of course, Starbucks also hopes to convert the Chinese to coffee.
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You know, people say, well, why go to China because they drink tea and not coffee?
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And I'm saying, what an opportunity.
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We believe that the coffee consumption will continue to grow here.
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And we want to set a standard for that growth.
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China will continue to grow as a market for multinational companies wishing to appeal to the middle class and the wealthy.
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And while the market continues to exist, so will novel adaptations of Western products in the Asian market.
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Vocabulary and speaking notes for this lesson
This B1 speaking lesson is built on the video “Business Partner B1 Unit 4.1.1”. The speaker keeps coming back to these words: China, Starbucks, consumer, tea, brand. This video has 40 sentences and 497 words to shadow. The speech runs for 3:39. The speaker talks at a steady 136 words per minute, a comfortable pace for shadowing. Only 80% of the words are among the 3,000 most common in English, so the vocabulary is demanding.
Key vocabulary in this video
The 15 most advanced words in the video, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| multinational adjective | Of, or involving more than two nations (externally between countries or internally in a country). | |
| adapt verb | /əˈdæpt/ | To make suitable; to make to correspond; to fit or suit. |
| premium noun | /ˈpɹiː.miː.əm/ | A prize or award. |
| chauffeur noun | /ʃoʊˈfɝ/ | A person employed to drive a private motor car or a hired car of executive or luxury class (like a limousine). |
| sedan noun | /səˈdæn/ | An enclosed windowed chair suitable for a single occupant, carried by at least two porters, in equal numbers in front and behind, using wooden rails that… |
| preference noun | /ˈpɹɛf(ə)ɹ(ə)ns/ | The selection of one thing or person over others (with the main adposition being "for" in relation to the thing or person, but possibly also "of") |
| wealthy adjective | /ˈwɛl.θi/ | Possessing financial wealth; rich. |
| customization noun | The act of customizing something. | |
| customize verb | /ˈkʌs.tə.maɪ̯z/ | To build or alter according to personal preferences or specifications. |
| specialize verb | /ˈspɛʃəˌlaɪz/ | To narrow in scope. |
| jaguar noun | /ˈd͡ʒæɡ.wɑɹ/ | A carnivorous spotted large cat native to South and Central America, Panthera onca. |
| reinforce verb | /ˌɹiː.ɪnˈfɔːs/ | To strengthen, especially by addition or augmentation. |
| alphabet noun | /ˈæl.fəˌbɛt/ | The set of letters used when writing in a language. |
| flagship noun | /ˈflæɡʃɪp/ | The ship occupied by the fleet's commander (usually an admiral); it denotes this by flying his flag. |
| analyze verb | /ˈæn.əˌlaɪz/ | To subject to analysis. |
ไวยากรณ์ในวิดีโอนี้
โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:
| โครงสร้าง | ในวิดีโอ |
|---|---|
| Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบัน | have removed · has adapted |
| อนาคตด้วย “will” will + กริยา — การตัดสินใจ คำสัญญา หรือการคาดการณ์ | won't ever need · will continue · will novel |
| Present continuous am/is/are + -ing — สิ่งที่กำลังเกิดขึ้นตอนนี้หรือช่วงนี้ | are spending · you're drinking · I'm saying |
| ความจำเป็น: must / have to / need to บอกว่าสิ่งใดจำเป็นต้องทำ | need to analyze · have to adapt |
Pronunciation to watch
The speaker uses 6 contractions and reduced forms, such as didn't, I'm, they're. Say them the short way, as you hear them.
- The “sh” and “zh” sounds: chauffeur /ʃoʊˈfɝ/, specialize /ˈspɛʃəˌlaɪz/, flagship /ˈflæɡʃɪp/, adaptation /ˌæd.æpˈteɪ.ʃən/, shanghai /ˈʃæŋ.haɪ/
- Long words — get the stress right: adaptation /ˌæd.æpˈteɪ.ʃən/, consideration /kənˌsɪd.əˈɹeɪ.ʃən/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
- Record yourself and compare with the original, paying attention to words like multinational, adapt, premium.
เทคนิค Shadowing คืออะไร?
Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ