Pratique du Shadowing: Business Partner B1 Unit 4.1.1 - Apprendre l'anglais à l'oral avec la vidéo
Création de la leçon...
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Whilst markets may be global, not all products are universal.
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Multinationals need to analyze their target territories, adjust their marketing strategy, and adapt their products to meet local preferences.
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China is a vast country with a rich elite and the world's largest middle class.
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This makes it a highly attractive market to multinational companies.
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There's a strong appetite for Western goods and brands.
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Chinese consumers have their own preferences.
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Therefore, product customization is an important consideration for selling into China.
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This can affect both high -end luxury goods as well as mass -market consumer brands.
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cars are one example at the luxury end of the scale
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volvo launched a new high -end sedan in shanghai it is
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customized for the chinese market they have removed the front passenger seat to make more room in the back
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and added a host of luxury features why because wealthy chinese have drivers
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and won't ever need the front passenger seat they want more
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room in the back jaguar adopted a similar approach for their new sedan.
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They didn't go as far as removing a seat, but they packed the rear with luxury features.
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The focus is on chauffeur driven.
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There's a lot of chauffeur driven cars within Hong Kong and mainland China.
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It's a very unique product
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that we think really appeals to premium customers who want a good experience in one of our cars.
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But it's not just the richer consumers in China who are spending money on Western goods.
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China's huge middle class is a good opportunity for mass market consumer brands.
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But those global brands also have to adapt, even if only slightly.
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For example, at the opening of Starbucks' flagship store in China, we could see that the Starbucks branding,
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known all over the world, was different.
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The words weren't there.
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This made it clearer for consumers used to the Chinese alphabet.
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The rest of the world associates Starbucks with coffee.
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China, however, is the home of tea.
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So in China, Starbucks has adapted the brand to specialize in selling a range
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of premium teas whilst still offering the same Starbucks experience to consumers.
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Some of the teas that they're going to sell in China, black tea with ruby grapefruit and honey.
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And then there's a green tea with aloe.
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So, you know, so that continues to reinforce that premium feel of Starbucks, right, that you're drinking something a little bit different.
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And, of course, Starbucks also hopes to convert the Chinese to coffee.
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You know, people say, well, why go to China because they drink tea and not coffee?
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And I'm saying, what an opportunity.
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We believe that the coffee consumption will continue to grow here.
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And we want to set a standard for that growth.
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China will continue to grow as a market for multinational companies wishing to appeal to the middle class and the wealthy.
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And while the market continues to exist, so will novel adaptations of Western products in the Asian market.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B1 s’appuie sur la vidéo « Business Partner B1 Unit 4.1.1 ». Les mots qui reviennent le plus souvent : China, Starbucks, consumer, tea, brand. Cette vidéo contient 40 phrases et 497 mots à répéter en shadowing. La partie parlée dure 3:39. Le locuteur parle à un rythme régulier d’environ 136 mots par minute, confortable pour le shadowing. Seuls 80 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc exigeant.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| multinational adjectif | multinational | |
| adapt verbe | /əˈdæpt/ | adapter |
| premium nom | /ˈpɹiː.miː.əm/ | prix |
| chauffeur nom | /ʃoʊˈfɝ/ | chauffeur, chauffeuse |
| sedan nom | /səˈdæn/ | palanquin |
| preference nom | /ˈpɹɛf(ə)ɹ(ə)ns/ | préférence |
| wealthy adjectif | /ˈwɛl.θi/ | riche, nanti |
| customization nom | personnalisation | |
| customize verbe | /ˈkʌs.tə.maɪ̯z/ | personnaliser |
| specialize verbe | /ˈspɛʃəˌlaɪz/ | spécialiser |
| jaguar nom | /ˈd͡ʒæɡ.wɑɹ/ | jaguar |
| reinforce verbe | /ˌɹiː.ɪnˈfɔːs/ | renforcer |
| alphabet nom | /ˈæl.fəˌbɛt/ | alphabet |
| flagship nom | /ˈflæɡʃɪp/ | navire amiral, bateau amiral |
| analyze verbe | /ˈæn.əˌlaɪz/ | analyser |
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | have removed · has adapted |
| Futur avec « will » will + verbe — une décision, une promesse ou une prédiction | won't ever need · will continue · will novel |
| Présent continu am/is/are + -ing — ce qui se passe en ce moment | are spending · you're drinking · I'm saying |
| Obligation : must / have to / need to dire qu’une chose est nécessaire | need to analyze · have to adapt |
Prononciation à surveiller
Le locuteur utilise 6 contractions et formes réduites, comme didn't, I'm, they're. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: chauffeur /ʃoʊˈfɝ/, specialize /ˈspɛʃəˌlaɪz/, flagship /ˈflæɡʃɪp/, adaptation /ˌæd.æpˈteɪ.ʃən/, shanghai /ˈʃæŋ.haɪ/
- Mots longs — placez bien l’accent: adaptation /ˌæd.æpˈteɪ.ʃən/, consideration /kənˌsɪd.əˈɹeɪ.ʃən/
Les sons difficiles pour les francophones :
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: jaguar /ˈd͡ʒæɡ.wɑɹ/, adjust /əˈd͡ʒʌst/
- /r/ anglais — langue recourbée, sans frotter la gorge: premium /ˈpɹiː.miː.əm/, preference /ˈpɹɛf(ə)ɹ(ə)ns/, jaguar /ˈd͡ʒæɡ.wɑɹ/, reinforce /ˌɹiː.ɪnˈfɔːs/, ruby /ˈɹuː.bi/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme multinational, adapt, premium.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.