Shadowing Practice: IELTS Listening Part 3: Planning a Marketing Case Study - Learn English Speaking with Video

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25 sentences
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Part Three. You will hear two business students talking to their tutor about a case study.
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First, you have some time to look at questions twenty-one to twenty-five.
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Now listen carefully and answer questions twenty-one to twenty-five.
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So, which company did you choose for your case study?
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A local café chain called Bean There. Their story's fascinating!
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They ran an Instagram campaign using photos taken by their customers.
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And sales went up by twenty-five percent in just three months.
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Twenty-five percent? That's impressive!
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It proves how powerful social media can be.
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Well... I'm not so sure it was only the campaign.
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They launched a new breakfast menu at exactly the same time.
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Good point. So how can you tell which one made the difference?
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Before you hear the rest of the conversation, you have some time to look at questions twenty-six to thirty.
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Now listen and answer questions twenty-six to thirty.
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Ugh, we can't, really. That's a bit frustrating.
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That's fine. Just discuss it as a limitation of your study.
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And where's your data coming from?
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We interviewed the manager and surveyed eighty customers.
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Most of them said they came for the cakes, not the photos!
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Ha! That's definitely worth mentioning.
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You could also compare it with a branch that didn't run the campaign.
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Oh, that's a great idea! There's one near the station.
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Remember, the presentation is ten minutes, and it's on Friday the 14th.
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We'll be ready. Thanks so much for your help!
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That is the end of Part Three.

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Vocabulary and speaking notes for this lesson

This B2 speaking lesson is built on the video “IELTS Listening Part 3: Planning a Marketing Case Study”. The speaker keeps coming back to these words: twenty, questions, campaign, study. This video has 25 sentences and 260 words to shadow. The speech runs for 1:47. The speaker talks at a steady 145 words per minute, a comfortable pace for shadowing. 88% of the words are among the 3,000 most common in English, so the vocabulary is easy to follow. 4 of its 25 sentences are questions, so it is good practice for question intonation and short answers.

Key vocabulary in this video

The 15 most advanced words in the video, with pronunciation and meaning:

WordPronunciationMeaning
thirty noun/ˈθɝti/A commercial lasting 30 seconds.
impressive adjective/ɪmˈpɹɛsɪv/Making, or tending to make, a positive impression; having power to impress.
carefully adverb/ˈkɛɹf(ə)li/With care; attentively, circumspectly.
compare verb/kəmˈpɛɚ/To assess the similarities and differences between two or more things [“to compare X with Y”]. Having made the comparison of X with Y, one might have found it…
presentation noun/ˌpɹɛzn̩ˈteɪʃn̩/The act of presenting, or something presented.
menu noun/ˈmɛn.juː/The details of the food to be served at a banquet; a bill of fare.
limitation noun/lɪmɪˈteɪʃən/The act of limiting or the state of being limited.
tutor noun/ˈtjuːtəː/One who teaches another (usually called a student, learner, or tutee) in a one-on-one or small-group interaction.
fascinate verb/ˈfæsɪneɪt/To evoke an intense interest or attraction in someone.
frustrate verb/ˈfɹʌsˌtɹeɪt/To disappoint or defeat; to vex by depriving of something expected or desired.
twenty noun/ˈtwɛnti/ [-ɛɾ̃i]The numbers twenty (20) to twenty-nine (29).
customer noun/ˈkʌs.tə.mə/A person or company who purchases or receives a product or service from a business or merchant or intends to do so.
launch verb/lɔːnt͡ʃ/To throw (a projectile such as a lance, dart or ball); to hurl; to propel with force.
survey noun/ˈsɝˌveɪ/The act of surveying; a general view.
discuss verb/dɪˈskʌs/To converse or debate concerning a particular topic.

Phrasal verbs you will hear

WordMeaning
go up verbTo move upwards.

Pronunciation to watch

The speaker uses 4 contractions and reduced forms, such as can't, didn't, I'm. Say them the short way, as you hear them.

  • The “sh” and “zh” sounds: presentation /ˌpɹɛzn̩ˈteɪʃn̩/, limitation /lɪmɪˈteɪʃən/
  • Long words — get the stress right: limitation /lɪmɪˈteɪʃən/, twenty /ˈtwɛnti/ [-ɛɾ̃i]

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
  3. Record yourself and compare with the original, paying attention to words like thirty, impressive, carefully.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →