跟读练习: IELTS Listening Part 3: Planning a Marketing Case Study - 通过视频学习英语口语

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1
Part Three. You will hear two business students talking to their tutor about a case study.
第三部分。你将听到两名商科学生和导师讨论一个案例研究。
2
First, you have some time to look at questions twenty-one to twenty-five.
首先，你有一些时间阅读第二十一至第二十五题。
3
Now listen carefully and answer questions twenty-one to twenty-five.
现在请仔细听，并回答第二十一至第二十五题。
4
So, which company did you choose for your case study?
那么，你们的案例研究选了哪家公司？
5
A local café chain called Bean There. Their story's fascinating!
一家叫Bean There的本地连锁咖啡店。他们的故事很有意思！
6
They ran an Instagram campaign using photos taken by their customers.
他们用顾客拍的照片做了一场Instagram营销活动。
7
And sales went up by twenty-five percent in just three months.
而且三个月内销售额就增长了百分之二十五。
8
Twenty-five percent? That's impressive!
百分之二十五？真了不起！
9
It proves how powerful social media can be.
这证明了社交媒体的力量有多大。
10
Well... I'm not so sure it was only the campaign.
嗯……我不太确定只是因为这次营销活动。
11
They launched a new breakfast menu at exactly the same time.
他们恰好在同一时间推出了新的早餐菜单。
12
Good point. So how can you tell which one made the difference?
说得好。那你们怎么判断是哪一个起了作用？
13
Before you hear the rest of the conversation, you have some time to look at questions twenty-six to thirty.
在听对话的剩余部分之前，你有一些时间阅读第二十六至第三十题。
14
Now listen and answer questions twenty-six to thirty.
现在请听，并回答第二十六至第三十题。
15
Ugh, we can't, really. That's a bit frustrating.
唉，其实判断不了。有点让人沮丧。
16
That's fine. Just discuss it as a limitation of your study.
没关系，把它作为研究的局限性来讨论就行。
17
And where's your data coming from?
那你们的数据从哪里来？
18
We interviewed the manager and surveyed eighty customers.
我们采访了店长，还调查了八十位顾客。
19
Most of them said they came for the cakes, not the photos!
他们大多说是冲着蛋糕来的，不是照片！
20
Ha! That's definitely worth mentioning.
哈！这绝对值得写进去。
21
You could also compare it with a branch that didn't run the campaign.
你们还可以和一家没做这次活动的分店比较。
22
Oh, that's a great idea! There's one near the station.
哦，好主意！车站附近就有一家。
23
Remember, the presentation is ten minutes, and it's on Friday the 14th.
记住，演讲时长十分钟，在14号星期五。
24
We'll be ready. Thanks so much for your help!
我们会准备好的。非常感谢您的帮助！
25
That is the end of Part Three.
第三部分到此结束。

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本课的词汇与口语要点

这节 B2 级别的口语课以视频“IELTS Listening Part 3: Planning a Marketing Case Study”为素材。 视频中反复出现的词有：twenty, questions, campaign, study。 这段视频共有 25 个句子、260 个单词可供跟读。 讲话部分时长为 1:47。 说话人语速平稳，每分钟约 145 个词，很适合跟读。 88% 的单词属于英语最常用的 3,000 词，词汇容易理解。 全部 25 个句子中有 4 个是问句，适合练习疑问语调和简短回答。

视频中的重点词汇

视频中最难的 15 个单词，附发音和释义：

单词发音释义
impressive 形容词/ɪmˈpɹɛsɪv/令人印象深刻
carefully 副词/ˈkɛɹf(ə)li/小心地
compare 动词/kəmˈpɛɚ/比, 比較 /比较
menu 名词/ˈmɛn.juː/菜單 /菜单
limitation 名词/lɪmɪˈteɪʃən/限制
tutor 名词/ˈtjuːtəː/私人教師 /私人教师, 家庭教師 /家庭教师
fascinate 动词/ˈfæsɪneɪt/誘惑 /诱惑, 迷住
frustrate 动词/ˈfɹʌsˌtɹeɪt/令人失望, 挫折
customer 名词/ˈkʌs.tə.mə/顧客 /顾客, 主顧 /主顾
launch 动词/lɔːnt͡ʃ/發射 /发射
survey 名词/ˈsɝˌveɪ/查勘, 調查 /调查
discuss 动词/dɪˈskʌs/討論 /讨论, 商議 /商议
chain 名词/ˈt͡ʃeɪn/鏈 /链, 鏈子 /链子
breakfast 名词/ˈbɹeɪkˌfæst/早飯 /早饭, 早餐
branch 名词/bɹænt͡ʃ/җызы, җыр

视频中出现的短语动词

单词释义
go up 动词上昇 /上升, 上去

需要注意的发音

说话人用了 4 次缩略和弱读形式，例如 can't, didn't, I'm。请按听到的简短形式来说。

  • “sh” 和 “zh” 音: presentation /ˌpɹɛzn̩ˈteɪʃn̩/, limitation /lɪmɪˈteɪʃən/
  • 长单词——注意重音位置: limitation /lɪmɪˈteɪʃən/, twenty /ˈtwɛnti/ [-ɛɾ̃i]

中文母语者容易读错的音：

  • /v/ — 不要读成 /w/，上齿轻触下唇: impressive /ɪmˈpɹɛsɪv/, survey /ˈsɝˌveɪ/
  • 词尾辅音 — 要读清楚，后面不要加元音: impressive /ɪmˈpɹɛsɪv/, fascinate /ˈfæsɪneɪt/, frustrate /ˈfɹʌsˌtɹeɪt/, launch /lɔːnt͡ʃ/, discuss /dɪˈskʌs/
  • /æ/ — 嘴张大，不要读成 /e/: fascinate /ˈfæsɪneɪt/, breakfast /ˈbɹeɪkˌfæst/, branch /bɹænt͡ʃ/

如何用这段视频练习

  1. 先完整听一遍视频，不要开口，记下不认识的单词。
  2. 用正常速度逐句跟读，每句重复到你的节奏与说话人一致为止。
  3. 录下自己的声音并与原声对比，特别注意 impressive, carefully, compare 这类单词。

什么是跟读法？

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。

影子跟读法: 阅读完整分步指南 →