쉐도잉 연습: Business Partner B1+ Unit 4.1.1 - 영상으로 영어 말하기 배우기
레슨 만드는 중...
1
When business leaders develop strategies to tackle problems, they often have to take risks.
2
Nobody can predict the future, but businesses do have to anticipate it and make judgments.
3
The Kraft Heinz Company, based in the U.S., is a major player in the food industry.
4
Over 90 years, Kraft built up a portfolio of well-known food brands, including confectionery, biscuits, snacks, and dairy products.
5
In the first decade of the 21st century, Kraft's performance was poor.
6
Markets lacked confidence in the company's growth prospects.
7
Its profits were disappointing.
8
Kraft's products were less appealing to a new generation of consumers.
9
It was seeing demand for the processed food and drinks
10
that it manufactured from dairy all the way to Oreo biscuits decline and that the profit margin,
11
the amount of money it was making for every unit of sales, had been squeezed almost to the thinness of a piece of paper.
12
This was only the first of Kraft's problems.
13
The second issue that Kraft had to tackle was that it relied too heavily on its home US market.
14
That meant it was missing opportunities in fast-growing emerging markets around the world.
15
The company's third problem was that its costs were too high.
16
That meant it was not making enough profits on its sales.
17
Crafts management came up with a bold plan to tackle these issues.
18
It started with a takeover bid for the chocolate maker Cadbury.
19
Cadbury had a 200-year history of making chocolate in the UK.
20
Its products were well-established around the world, especially in emerging markets.
21
There was clearly an attraction of having an even larger portfolio of internationally recognised brands
22
that they could seek to take into different markets.
23
So, inevitably, attracting a bigger international audience was part of Kraft's interest in Cadbury's.
24
Kraft took a gamble that combining the operations of two established companies would be successful and solve another one of its problems.
25
Kraft's primary interest in Cadbury was it enabled it to,
26
because it became a bigger company, essentially cut costs.
27
Where there was overlap between the two companies, it found a way of saving money and increasing therefore the profit margin
28
that it was able to get from each one of its products.
29
The second stage of the strategic solution was a merger.
30
Kraft merged with another food giant, Heinz, and became the Kraft Heinz company.
31
The merger created the world's fifth largest food company.
32
As with the Cadbury deal, there was an opportunity to cut costs.
33
There were other potential advantages, which helped to solve Kraft's problems.
34
Heinz was considered more innovative in its development of new product lines that met changing consumer preference.
35
The immediate results were positive.
36
The Kraft Heinz company's share price rose 17% on news of the merger.
37
The combined company has been successful in cutting costs.
38
Looking at the Kraft story, it is clear the solutions involved considerable risks.
39
Takeovers and mergers do not always work.
40
Irene Rosenfeld was Kraft's chief executive.
41
She was responsible for the company's strategy.
42
I think there were a number of folks that we're questioning our acquisition of Cadbury.
43
We said it was going to be important to us to expand our portfolio, to expand our footprint, particularly in developing markets, and it's played out that way.
44
We are very much on track with the integration.
45
It's enabled us to outperform our peers around the world.
46
For Kraft Heinz, it seems that the risks paid off, but finding solutions to large corporate problems is not straightforward,
47
and taking risks can lead to business failures as well as successes.
48
Outro Music
📺 같은 채널
B12
Business Partner B1 Unit 2.1.1
Business EnglishUniversity StudentsWorking Adults
B11
Business Partner B1 Unit 5.3.2
Business EnglishWorking Adults
B11
Business Partner B1 Unit 4.3.2
Business EnglishDaily ConversationHigh School Students
A22
Look Book 3 - 3 - School Trip 1
TeensDaily ConversationHigh School Students
B22
Business Partner B2 Unit 4.1 Alternative video
Business EnglishUniversity StudentsWorking Adults
B22
Business Partner B2 Unit 4.3.1
Business EnglishWorking Adults
B23
Business Partner B2 Unit 2.3.1
Business EnglishUniversity StudentsWorking Adults
B27
Business Partner B2 Unit 1.1.1
Business EnglishUniversity StudentsWorking Adults
A222
Business Partner A2+ Unit 1.1.1
Business EnglishTravel EnglishWorking Adults
B22
Business Partner B2 Unit 1.3.1
Business EnglishWorking Adults
B28
Business Partner B2 Unit 1.3.4
Business EnglishUniversity StudentsWorking Adults
A22
Look Book 2 - 3 - School Trip 1
KidsTeensDaily Conversation
B11
Business Partner B1+ Unit 4.3.2
Business EnglishWorking Adults
A22
Business Partner A2+ Unit 2.3.2
Business EnglishInterview EnglishWorking Adults
B22
Business Partner B2 Unit 1.3.3
TOEIC PrepBusiness EnglishUniversity Students
B15
Business Partner B1+ Unit 4.3.1
Business EnglishWorking Adults
B23
Business Partner B2 Unit 4.3.2
Business EnglishWorking Adults
A27
Business Partner A2+ Unit 1.3.1
Business EnglishDaily ConversationHigh School Students
A21
Business Partner A2+ Unit 2.3.3
Business EnglishInterview EnglishWorking Adults
B19
Business Partner B1 Unit 1.1.1
Business EnglishInterview EnglishUniversity Students
✨ 추천 영상
B21
79 문장
The Secret Behind Coca-Cola Marketing Strategy
Business EnglishUniversity StudentsWorking Adults
B12
376 문장
Learn Real Life English with the Sad Truth About American Food 🍔 | Comprehensible Input
Business EnglishDaily ConversationUniversity Students
B170
16 문장
DAY 10 Albrecht Fund speaking challenge level A
Business EnglishDaily ConversationUniversity Students
B21
39 문장
Nestle Interview Questions with Answer Examples
Business EnglishInterview EnglishUniversity Students
B11
37 문장
10a-10b Unit 1
TOEIC PrepBusiness EnglishUniversity Students
B23
34 문장
International Business Explained: Why Go International?
Business EnglishUniversity StudentsWorking Adults
B21
47 문장
How the next generation at the family-run ‘White Flower Oil’ is shaping its future
Business EnglishUniversity StudentsWorking Adults
B21
583 문장
Game Theory #3: Rich Dad, Poor Dad
Business EnglishUniversity StudentsWorking Adults
B21
106 문장
How KFC Chicken Is Made In Factory & Restaurant
Business EnglishUniversity StudentsWorking Adults
B27
25 문장
The Short-Term "Mistake" That Made Long-Term Impact
Business EnglishUniversity StudentsWorking Adults
이 레슨의 어휘와 말하기 포인트
이 B1 수준 말하기 레슨은 영상 “Business Partner B1+ Unit 4.1.1”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: Kraft, Heinz, Cadbury, product, merger. 이 영상에는 섀도잉할 문장 48개와 단어 599개가 있습니다. 말하는 구간의 길이는 4:18입니다. 화자는 분당 약 139단어의 일정한 속도로 말해서 섀도잉하기에 편한 속도입니다. 영어에서 가장 많이 쓰이는 3,000단어에 속하는 단어가 79%뿐이라 어휘가 어려운 편입니다.
이 영상의 핵심 어휘
영상에서 가장 어려운 단어 15개를 발음, 뜻과 함께 정리했습니다.
| 단어 | 발음 | 뜻 |
|---|---|---|
| merger 명사 | /ˈmɜː.d͡ʒə/ | 합병 |
| portfolio 명사 | /pɔːtˈfəʊ.liˌəʊ/ | 포트폴리오 |
| biscuit 명사 | /ˈbɪs.kɪt/ | 비스킷, 쿠키 |
| dairy 명사 | /ˈdɛə.ɹi/ | 유제품 |
| combine 동사 | /kəmˈbaɪn/ | 조합하다, 결합하다 |
| margin 명사 | /ˈmɑɹ.d͡ʒɪn/ | 여백, 마진 |
| confectionery 명사 | /kənˈfɛkʃənəɹi/ | 과자 |
| footprint 명사 | /ˈfʊtpɹɪnt/ | 발자국 |
| disappoint 동사 | /ˌdɪsəˈpɔɪnt/ | 실망시키다 |
| anticipate 동사 | /ænˈtɪs.ɪ.peɪt/ | 예상하다 |
| merge 동사 | /mɝd͡ʒ/ | 합하다 |
| snack 명사 | /snæk/ | 간단한 식사, 경식 |
| squeeze 동사 | /skwiːz/ | 짜다 |
| predict 동사 | /pɹɪˈdɪkt/ | 예언하다, 예측하다 |
| preference 명사 | /ˈpɹɛf(ə)ɹ(ə)ns/ | 선택 |
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | had been squeezed · was considered |
| 과거진행 was/were + -ing — 과거의 어느 시점에 진행 중이던 동작 | was seeing · was making · was missing |
| 의무: must / have to / need to 어떤 일이 필요하다고 말할 때 | have to take · have to anticipate · had to tackle |
주의할 발음
- “sh”와 “zh” 소리: confectionery /kənˈfɛkʃənəɹi/, attraction /əˈtɹækʃn̩/, integration /ˌɪn.tɪˈɡɹeɪ.ʃən/, acquisition /ˌæk.wɪˈzɪʃ.ən/
- 긴 단어 — 강세 위치에 주의: portfolio /pɔːtˈfəʊ.liˌəʊ/, confectionery /kənˈfɛkʃənəɹi/, anticipate /ænˈtɪs.ɪ.peɪt/, inevitably /ɪˈnɛvɪtəbli/, innovative /ˈɪn.əˌveɪtɪv/
한국어 화자가 어려워하는 소리:
- /f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: portfolio /pɔːtˈfəʊ.liˌəʊ/, confectionery /kənˈfɛkʃənəɹi/, outperform /ˌaʊt.pɚˈfɔɹm/, footprint /ˈfʊtpɹɪnt/, straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/
- /v/ — ㅂ(/b/)과 구별하기: overlap /ˌəʊvəˈlæp/, inevitably /ɪˈnɛvɪtəbli/, innovative /ˈɪn.əˌveɪtɪv/
- /z/ — ㅈ이 아니라 성대를 울리는 /s/: squeeze /skwiːz/, acquisition /ˌæk.wɪˈzɪʃ.ən/
이 영상으로 연습하는 방법
- 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
- 보통 속도로 한 문장씩 섀도잉하고, 화자의 리듬과 맞을 때까지 반복합니다.
- 자신의 목소리를 녹음해 원본과 비교하고, merger, portfolio, biscuit 같은 단어에 특히 주의합니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.