Shadowing Practice: Business Partner B1+ Unit 4.1.1 - Learn English Speaking with Video
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1
When business leaders develop strategies to tackle problems, they often have to take risks.
2
Nobody can predict the future, but businesses do have to anticipate it and make judgments.
3
The Kraft Heinz Company, based in the U.S., is a major player in the food industry.
4
Over 90 years, Kraft built up a portfolio of well-known food brands, including confectionery, biscuits, snacks, and dairy products.
5
In the first decade of the 21st century, Kraft's performance was poor.
6
Markets lacked confidence in the company's growth prospects.
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Its profits were disappointing.
8
Kraft's products were less appealing to a new generation of consumers.
9
It was seeing demand for the processed food and drinks
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that it manufactured from dairy all the way to Oreo biscuits decline and that the profit margin,
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the amount of money it was making for every unit of sales, had been squeezed almost to the thinness of a piece of paper.
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This was only the first of Kraft's problems.
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The second issue that Kraft had to tackle was that it relied too heavily on its home US market.
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That meant it was missing opportunities in fast-growing emerging markets around the world.
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The company's third problem was that its costs were too high.
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That meant it was not making enough profits on its sales.
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Crafts management came up with a bold plan to tackle these issues.
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It started with a takeover bid for the chocolate maker Cadbury.
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Cadbury had a 200-year history of making chocolate in the UK.
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Its products were well-established around the world, especially in emerging markets.
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There was clearly an attraction of having an even larger portfolio of internationally recognised brands
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that they could seek to take into different markets.
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So, inevitably, attracting a bigger international audience was part of Kraft's interest in Cadbury's.
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Kraft took a gamble that combining the operations of two established companies would be successful and solve another one of its problems.
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Kraft's primary interest in Cadbury was it enabled it to,
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because it became a bigger company, essentially cut costs.
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Where there was overlap between the two companies, it found a way of saving money and increasing therefore the profit margin
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that it was able to get from each one of its products.
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The second stage of the strategic solution was a merger.
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Kraft merged with another food giant, Heinz, and became the Kraft Heinz company.
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The merger created the world's fifth largest food company.
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As with the Cadbury deal, there was an opportunity to cut costs.
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There were other potential advantages, which helped to solve Kraft's problems.
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Heinz was considered more innovative in its development of new product lines that met changing consumer preference.
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The immediate results were positive.
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The Kraft Heinz company's share price rose 17% on news of the merger.
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The combined company has been successful in cutting costs.
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Looking at the Kraft story, it is clear the solutions involved considerable risks.
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Takeovers and mergers do not always work.
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Irene Rosenfeld was Kraft's chief executive.
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She was responsible for the company's strategy.
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I think there were a number of folks that we're questioning our acquisition of Cadbury.
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We said it was going to be important to us to expand our portfolio, to expand our footprint, particularly in developing markets, and it's played out that way.
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We are very much on track with the integration.
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It's enabled us to outperform our peers around the world.
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For Kraft Heinz, it seems that the risks paid off, but finding solutions to large corporate problems is not straightforward,
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and taking risks can lead to business failures as well as successes.
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Outro Music
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Bu dersin kelimeleri ve konuşma notları
Bu B1 seviyesindeki konuşma dersi “Business Partner B1+ Unit 4.1.1” videosuna dayanıyor. En çok tekrarlanan kelimeler: Kraft, Heinz, Cadbury, product, merger. Bu videoda gölgeleme çalışması için 48 cümle ve 599 kelime var. Konuşma bölümü 4:18 sürüyor. Konuşmacı dakikada yaklaşık 139 kelimelik dengeli bir hızla konuşuyor; gölgeleme için rahat bir tempo. Kelimelerin yalnızca %79’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığı zorlayıcı.
Bu videodaki önemli kelimeler
Videodaki en ileri düzey 15 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| portfolio isim | /pɔːtˈfəʊ.liˌəʊ/ | portföy, cilbent |
| biscuit isim | /ˈbɪs.kɪt/ | bisküvi |
| dairy isim | /ˈdɛə.ɹi/ | mandıra ürünleri, süt ürünleri |
| margin isim | /ˈmɑɹ.d͡ʒɪn/ | kenar |
| footprint isim | /ˈfʊtpɹɪnt/ | ayak izi |
| disappoint fiil | /ˌdɪsəˈpɔɪnt/ | düş kırıklığına uğratmak |
| takeover isim | devir | |
| merge fiil | /mɝd͡ʒ/ | birleştirmek, birleşmek |
| gamble fiil | /ˈɡæm.bəl/ | kumar oynamak |
| snack isim | /snæk/ | atıştırmalık, çerez |
| inevitably zarf | /ɪˈnɛvɪtəbli/ | ister istemez |
| squeeze fiil | /skwiːz/ | sıkmak, sıkıştırmak |
| predict fiil | /pɹɪˈdɪkt/ | öngörmek, tahmin etmek |
| preference isim | /ˈpɹɛf(ə)ɹ(ə)ns/ | tercih |
| attraction isim | /əˈtɹækʃn̩/ | çekim, atraksiyon |
Bu videodaki dil bilgisi
Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:
| Yapı | Videoda |
|---|---|
| Edilgen yapı be + fiilin üçüncü hâli — kimin yaptığı değil, ne olduğu önemli | had been squeezed · was considered |
| Past continuous was/were + -ing — geçmişte bir anda sürmekte olan bir eylem | was seeing · was making · was missing |
| Zorunluluk: must / have to / need to bir şeyin gerekli olduğunu söylemek | have to take · have to anticipate · had to tackle |
Dikkat edilecek telaffuzlar
- “sh” ve “zh” sesleri: confectionery /kənˈfɛkʃənəɹi/, attraction /əˈtɹækʃn̩/, integration /ˌɪn.tɪˈɡɹeɪ.ʃən/, acquisition /ˌæk.wɪˈzɪʃ.ən/
- Uzun kelimeler — vurguyu doğru yere koyun: portfolio /pɔːtˈfəʊ.liˌəʊ/, confectionery /kənˈfɛkʃənəɹi/, anticipate /ænˈtɪs.ɪ.peɪt/, inevitably /ɪˈnɛvɪtəbli/, innovative /ˈɪn.əˌveɪtɪv/
Türkçe konuşanların zorlandığı sesler:
- /w/ — dudaklar yuvarlak, /v/ değil: straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, squeeze /skwiːz/, acquisition /ˌæk.wɪˈzɪʃ.ən/
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, snack /snæk/, squeeze /skwiːz/, predict /pɹɪˈdɪkt/, preference /ˈpɹɛf(ə)ɹ(ə)ns/
- /æ/ — “e”den daha açık: tackle /ˈtækəl/, overlap /ˌəʊvəˈlæp/, anticipate /ænˈtɪs.ɪ.peɪt/, gamble /ˈɡæm.bəl/, snack /snæk/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- Normal hızda cümle cümle tekrar edin; ritminiz konuşmacıyla aynı olana kadar her cümleyi yineleyin.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; portfolio, biscuit, dairy gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.