Shadowing Practice: Business Partner B1+ Unit 4.1.1 - Learn English Speaking with Video
Les maken...
1
When business leaders develop strategies to tackle problems, they often have to take risks.
2
Nobody can predict the future, but businesses do have to anticipate it and make judgments.
3
The Kraft Heinz Company, based in the U.S., is a major player in the food industry.
4
Over 90 years, Kraft built up a portfolio of well-known food brands, including confectionery, biscuits, snacks, and dairy products.
5
In the first decade of the 21st century, Kraft's performance was poor.
6
Markets lacked confidence in the company's growth prospects.
7
Its profits were disappointing.
8
Kraft's products were less appealing to a new generation of consumers.
9
It was seeing demand for the processed food and drinks
10
that it manufactured from dairy all the way to Oreo biscuits decline and that the profit margin,
11
the amount of money it was making for every unit of sales, had been squeezed almost to the thinness of a piece of paper.
12
This was only the first of Kraft's problems.
13
The second issue that Kraft had to tackle was that it relied too heavily on its home US market.
14
That meant it was missing opportunities in fast-growing emerging markets around the world.
15
The company's third problem was that its costs were too high.
16
That meant it was not making enough profits on its sales.
17
Crafts management came up with a bold plan to tackle these issues.
18
It started with a takeover bid for the chocolate maker Cadbury.
19
Cadbury had a 200-year history of making chocolate in the UK.
20
Its products were well-established around the world, especially in emerging markets.
21
There was clearly an attraction of having an even larger portfolio of internationally recognised brands
22
that they could seek to take into different markets.
23
So, inevitably, attracting a bigger international audience was part of Kraft's interest in Cadbury's.
24
Kraft took a gamble that combining the operations of two established companies would be successful and solve another one of its problems.
25
Kraft's primary interest in Cadbury was it enabled it to,
26
because it became a bigger company, essentially cut costs.
27
Where there was overlap between the two companies, it found a way of saving money and increasing therefore the profit margin
28
that it was able to get from each one of its products.
29
The second stage of the strategic solution was a merger.
30
Kraft merged with another food giant, Heinz, and became the Kraft Heinz company.
31
The merger created the world's fifth largest food company.
32
As with the Cadbury deal, there was an opportunity to cut costs.
33
There were other potential advantages, which helped to solve Kraft's problems.
34
Heinz was considered more innovative in its development of new product lines that met changing consumer preference.
35
The immediate results were positive.
36
The Kraft Heinz company's share price rose 17% on news of the merger.
37
The combined company has been successful in cutting costs.
38
Looking at the Kraft story, it is clear the solutions involved considerable risks.
39
Takeovers and mergers do not always work.
40
Irene Rosenfeld was Kraft's chief executive.
41
She was responsible for the company's strategy.
42
I think there were a number of folks that we're questioning our acquisition of Cadbury.
43
We said it was going to be important to us to expand our portfolio, to expand our footprint, particularly in developing markets, and it's played out that way.
44
We are very much on track with the integration.
45
It's enabled us to outperform our peers around the world.
46
For Kraft Heinz, it seems that the risks paid off, but finding solutions to large corporate problems is not straightforward,
47
and taking risks can lead to business failures as well as successes.
48
Outro Music
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Woordenschat en spreektips bij deze les
Deze spreekles op niveau B1 is gebaseerd op de video “Business Partner B1+ Unit 4.1.1”. Deze woorden komen het vaakst terug: Kraft, Heinz, Cadbury, product, merger. Deze video bevat 48 zinnen en 599 woorden om na te spreken. Het gesproken deel duurt 4:18. De spreker praat in een gelijkmatig tempo van ongeveer 139 woorden per minuut, prettig om te shadowen. Slechts 79% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is pittig.
Belangrijke woorden in deze video
De 15 moeilijkste woorden uit de video, met uitspraak en betekenis:
| Woord | Uitspraak | Betekenis |
|---|---|---|
| merger zelfstandig naamwoord | /ˈmɜː.d͡ʒə/ | samensmelting, versmelting |
| tackle werkwoord | /ˈtækəl/ | aanpakken |
| biscuit zelfstandig naamwoord | /ˈbɪs.kɪt/ | biscuit, koekje |
| emerge werkwoord | /ɪˈmɝd͡ʒ/ | opduiken |
| dairy zelfstandig naamwoord | /ˈdɛə.ɹi/ | zuivel |
| combine werkwoord | /kəmˈbaɪn/ | combineren |
| margin zelfstandig naamwoord | /ˈmɑɹ.d͡ʒɪn/ | kantlijn, marge |
| enable werkwoord | /ɪˈneɪ.bəl/ | inschakelen, in staat stellen |
| confectionery zelfstandig naamwoord | /kənˈfɛkʃənəɹi/ | snoep |
| thinness zelfstandig naamwoord | dunheid | |
| footprint zelfstandig naamwoord | /ˈfʊtpɹɪnt/ | voetafdruk |
| disappoint werkwoord | /ˌdɪsəˈpɔɪnt/ | teleurstellen |
| overlap werkwoord | /ˌəʊvəˈlæp/ | bedekken |
| merge werkwoord | /mɝd͡ʒ/ | samenvoegen, fuseren |
| gamble werkwoord | /ˈɡæm.bəl/ | gokken |
Phrasal verbs die je zult horen
| Woord | Betekenis |
|---|---|
| build up werkwoord | opstapelen |
| come up with werkwoord | bedenken, verzinnen |
| pay off werkwoord | aflossen |
Grammatica in deze video
De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:
| Structuur | In de video |
|---|---|
| Lijdende vorm be + voltooid deelwoord — het gaat om wat er gebeurt, niet om wie het doet | had been squeezed · was considered |
| Past continuous was/were + -ing — iets dat op een moment in het verleden bezig was | was seeing · was making · was missing |
| Verplichting: must / have to / need to zeggen dat iets nodig is | have to take · have to anticipate · had to tackle |
Uitspraak om op te letten
- De klanken “sh” en “zh”: confectionery /kənˈfɛkʃənəɹi/, attraction /əˈtɹækʃn̩/, integration /ˌɪn.tɪˈɡɹeɪ.ʃən/, acquisition /ˌæk.wɪˈzɪʃ.ən/
- Lange woorden — let op de klemtoon: portfolio /pɔːtˈfəʊ.liˌəʊ/, confectionery /kənˈfɛkʃənəɹi/, anticipate /ænˈtɪs.ɪ.peɪt/, inevitably /ɪˈnɛvɪtəbli/, innovative /ˈɪn.əˌveɪtɪv/
Klanken die Nederlandstaligen lastig vinden:
- Stemhebbende eindmedeklinker — /b/, /d/, /g/, /z/, /v/ niet verscherpen: emerge /ɪˈmɝd͡ʒ/, merge /mɝd͡ʒ/, straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, squeeze /skwiːz/, innovative /ˈɪn.əˌveɪtɪv/
- /æ/ — opener dan de Nederlandse “e”: tackle /ˈtækəl/, overlap /ˌəʊvəˈlæp/, anticipate /ænˈtɪs.ɪ.peɪt/, gamble /ˈɡæm.bəl/, snack /snæk/
- /g/ — een harde plofklank, geen Nederlandse “g”: gamble /ˈɡæm.bəl/, integration /ˌɪn.tɪˈɡɹeɪ.ʃən/
Zo oefen je met deze video
- Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
- Spreek zin voor zin na op normale snelheid en herhaal elke zin tot je ritme gelijk is aan dat van de spreker.
- Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als merger, tackle, biscuit.
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.