Практика Shadowing: Business Partner B1+ Unit 4.1.1 - Изучайте разговорный английский по видео
Создание урока...
1
When business leaders develop strategies to tackle problems, they often have to take risks.
2
Nobody can predict the future, but businesses do have to anticipate it and make judgments.
3
The Kraft Heinz Company, based in the U.S., is a major player in the food industry.
4
Over 90 years, Kraft built up a portfolio of well-known food brands, including confectionery, biscuits, snacks, and dairy products.
5
In the first decade of the 21st century, Kraft's performance was poor.
6
Markets lacked confidence in the company's growth prospects.
7
Its profits were disappointing.
8
Kraft's products were less appealing to a new generation of consumers.
9
It was seeing demand for the processed food and drinks
10
that it manufactured from dairy all the way to Oreo biscuits decline and that the profit margin,
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the amount of money it was making for every unit of sales, had been squeezed almost to the thinness of a piece of paper.
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This was only the first of Kraft's problems.
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The second issue that Kraft had to tackle was that it relied too heavily on its home US market.
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That meant it was missing opportunities in fast-growing emerging markets around the world.
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The company's third problem was that its costs were too high.
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That meant it was not making enough profits on its sales.
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Crafts management came up with a bold plan to tackle these issues.
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It started with a takeover bid for the chocolate maker Cadbury.
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Cadbury had a 200-year history of making chocolate in the UK.
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Its products were well-established around the world, especially in emerging markets.
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There was clearly an attraction of having an even larger portfolio of internationally recognised brands
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that they could seek to take into different markets.
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So, inevitably, attracting a bigger international audience was part of Kraft's interest in Cadbury's.
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Kraft took a gamble that combining the operations of two established companies would be successful and solve another one of its problems.
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Kraft's primary interest in Cadbury was it enabled it to,
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because it became a bigger company, essentially cut costs.
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Where there was overlap between the two companies, it found a way of saving money and increasing therefore the profit margin
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that it was able to get from each one of its products.
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The second stage of the strategic solution was a merger.
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Kraft merged with another food giant, Heinz, and became the Kraft Heinz company.
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The merger created the world's fifth largest food company.
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As with the Cadbury deal, there was an opportunity to cut costs.
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There were other potential advantages, which helped to solve Kraft's problems.
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Heinz was considered more innovative in its development of new product lines that met changing consumer preference.
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The immediate results were positive.
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The Kraft Heinz company's share price rose 17% on news of the merger.
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The combined company has been successful in cutting costs.
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Looking at the Kraft story, it is clear the solutions involved considerable risks.
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Takeovers and mergers do not always work.
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Irene Rosenfeld was Kraft's chief executive.
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She was responsible for the company's strategy.
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I think there were a number of folks that we're questioning our acquisition of Cadbury.
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We said it was going to be important to us to expand our portfolio, to expand our footprint, particularly in developing markets, and it's played out that way.
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We are very much on track with the integration.
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It's enabled us to outperform our peers around the world.
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For Kraft Heinz, it seems that the risks paid off, but finding solutions to large corporate problems is not straightforward,
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and taking risks can lead to business failures as well as successes.
48
Outro Music
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Лексика и советы по произношению к этому уроку
Этот урок разговорной практики уровня B1 построен на видео «Business Partner B1+ Unit 4.1.1». Чаще всего повторяются слова: Kraft, Heinz, Cadbury, product, merger. В этом видео 48 предложений и 599 слов для шедоуинга. Речь длится 4:18. Говорящий держит ровный темп — около 139 слов в минуту, удобный для шедоуинга. Только 79% слов входят в 3000 самых частых слов английского языка, поэтому лексика сложная.
Ключевая лексика этого видео
Самые сложные слова из видео (15), с произношением и значением:
| Слово | Произношение | Значение |
|---|---|---|
| merger существительное | /ˈmɜː.d͡ʒə/ | слия́ние, поглоще́ние |
| tackle глагол | /ˈtækəl/ | преодолева́ть, боро́ться |
| portfolio существительное | /pɔːtˈfəʊ.liˌəʊ/ | портфе́ль |
| biscuit существительное | /ˈbɪs.kɪt/ | пече́нье, бискви́т |
| emerge глагол | /ɪˈmɝd͡ʒ/ | появля́ться, появи́ться |
| dairy существительное | /ˈdɛə.ɹi/ | моло́чка, моло́чные проду́кты |
| combine глагол | /kəmˈbaɪn/ | комбини́ровать, скомбини́ровать |
| margin существительное | /ˈmɑɹ.d͡ʒɪn/ | по́ле, поля́ |
| enable глагол | /ɪˈneɪ.bəl/ | дава́ть возмо́жность, уполномо́чивать |
| confectionery существительное | /kənˈfɛkʃənəɹi/ | конди́терские изде́лия, сла́дости |
| thinness существительное | то́нкость | |
| footprint существительное | /ˈfʊtpɹɪnt/ | след, отпеча́ток |
| disappoint глагол | /ˌdɪsəˈpɔɪnt/ | разочаро́вывать, разочарова́ть |
| takeover существительное | поглоще́ние, приобрете́ние | |
| overlap глагол | /ˌəʊvəˈlæp/ | накрыва́ть, перекрыва́ть |
Фразовые глаголы, которые вы услышите
| Слово | Значение |
|---|---|
| build up глагол | накапливаться, скапливаться |
| come up with глагол | придумывать, приходить в голову |
| pay off глагол | подкупа́ть, подкупи́ть |
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает | had been squeezed · was considered |
| Past Continuous was/were + -ing — действие, которое длилось в определённый момент прошлого | was seeing · was making · was missing |
| Необходимость: must / have to / need to сказать, что что-то необходимо | have to take · have to anticipate · had to tackle |
Произношение, на которое стоит обратить внимание
- Звуки «sh» и «zh»: confectionery /kənˈfɛkʃənəɹi/, attraction /əˈtɹækʃn̩/, integration /ˌɪn.tɪˈɡɹeɪ.ʃən/, acquisition /ˌæk.wɪˈzɪʃ.ən/
- Длинные слова — следите за ударением: portfolio /pɔːtˈfəʊ.liˌəʊ/, confectionery /kənˈfɛkʃənəɹi/, anticipate /ænˈtɪs.ɪ.peɪt/, inevitably /ɪˈnɛvɪtəbli/, innovative /ˈɪn.əˌveɪtɪv/
Звуки, трудные для русскоязычных:
- /w/ — губы округлены, это не /v/: straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, squeeze /skwiːz/, acquisition /ˌæk.wɪˈzɪʃ.ən/
- Звонкие согласные в конце слова — не оглушайте их: emerge /ɪˈmɝd͡ʒ/, merge /mɝd͡ʒ/, straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, squeeze /skwiːz/, innovative /ˈɪn.əˌveɪtɪv/
Как заниматься с этим видео
- Прослушайте всё видео один раз молча и выпишите незнакомые слова.
- Повторяйте предложение за предложением на обычной скорости, пока ваш ритм не совпадёт с ритмом говорящего.
- Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как merger, tackle, portfolio.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.