쉐도잉 연습: Why do some artists become famous? | Albert-László Barabási - 영상으로 영어 말하기 배우기

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There are multiple measures of success in art.
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Some artists work for the pleasure of producing and they really don't care about external recognition.
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Some really want to make an impact in their immediate community.
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However, the traditional measure of success is really external recognition.
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What galleries show your work?
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What museums show your work?
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Is your work selling?
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Is it entering the auction market?
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The amount of money collectors are willing to pay for it.
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What are the factors that really drive these measurable successes?
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Before starting my studies in science, I wanted to be an artist.
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And I studied to be an artist and I hang out with artists and collectors and so on.
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Many of my friends as artists are convinced that they have only one job in front of them, to really express their talent,
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to paint, to sculpt, to do whatever they do.
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And it is not their job to be discovered.
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That's a society's work.
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One of the reasons I'm really interested in art beyond the intellectual interest towards art
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is because art is very different from other measures of performance.
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If you are a runner I can just have a chronometer
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and measure how fast you run and
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that will uniquely determine whether you're a good runner
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or a bad runner and also will determine the rewards you get from running.
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The problem in art is that we don't have a chronometer.
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In contemporary art it's almost impossible to look at the work in isolation and decide what is its value, how important it is.
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In the contemporary art context, the value of an artwork is determined by very complex networks.
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Who is the artist?
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Where that artist has exhibited before?
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Where was that work exhibited before?
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Who owns it and who owned it before?
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And how these multiple links connect to the canon and to art history in general. So
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if we want to understand how really value emerges in the art world
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we need to really map out these dependencies and the multiple networks that drive the value of art.
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A few years ago we did that.
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Through this mapping process we ended up getting a worldwide map of institutions where it turned out the most central nodes,
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the most connected nodes happened to be also the most prestigious museums.
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MoMA, Tate, Gogossian Gallery, some of the biggest museums worldwide.
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The most interesting aspect of this network was that it allowed us to predict artistic success.
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That is, if you give me an artist and their first five exhibits, I put them on the map and we could fast forward their career.
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Were they going to be 10, 20 years from now?
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And the predictions were incredibly accurate.
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You have to think from the perspective of the gatekeepers, And the gatekeepers are the institutions.
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And the network of how the gatekeepers are connected
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and who is paying attention to whom is really the one that determines your access to the art market as an artist.
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Because the path towards the center is much faster if you are already next to it.
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And it's very difficult for somebody to enter from the periphery.
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But our research did show that it's possible.
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We ended up finding about roughly 250 artists who really started from the bottom,
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from the periphery, from unknown institutions and made it all the way to the top.
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And what the data indicated is that they did not follow the traditional advice of how you succeed as an artist,
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which is get a gallery and work with them.
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That is, the gallery will guarantee your future.
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rather these artists who managed to go from the periphery to the center
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at the beginning of their career they worked with many many institutions
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they practically exhibited everywhere they were willing to show their work
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and through these many random acts of exhibitions they ended up hitting a couple of better connected notes
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that offered a path for them towards the center it's really reconfirmed of how important networks are in art
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and how important it is for an artist to really understand the networks in which their work is embedded in,
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in order to guarantee that sooner or later the work will arrive where he or she dreams to arrive at.
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Artistic success is driven by many factors.
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Location is one of them.
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Talent is another one.
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Talent is what gives you access to the nodes
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that you start the working talent is the one that gives you entry into the network.
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And the more talented you are, more and higher level institutions are willing to work with them.
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So the reason we can predict your future from the first five exhibits,
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because by who was willing to work with you in your five exhibits is already a measure of your talent
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and your future journey in the art world.
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The problem is that as a young artist, you don't really understand which is the better institution and which is more connected.
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Of course everybody knows the role of MoMA and the big big galleries
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but what you don't know is that among the many small galleries
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that you have access to who may have a path towards the center.
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The question you need to ask are you there in the short run on the long run?
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In the short run you can make a career to Instagram
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and these many social networks but if you are in for the long run these noise making effects don't really matter.
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The question is, can you bring an artistic practice that resonates with the time and has a unique visual characteristics?
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In that sense, science and art are not different.
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The influential artists and the influential scientists are those on whose work the next generation of artists or scientists can build on.
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Thank you.

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이 레슨의 어휘와 말하기 포인트

이 말하기 레슨은 영상 “Why do some artists become famous?”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: artist, network, institution, talent, measure. 이 영상에는 섀도잉할 문장 55개와 단어 971개가 있습니다. 말하는 구간의 길이는 6:07입니다. 화자는 분당 약 159단어로, 일상 대화에 가까운 자연스러운 속도로 말합니다. 단어의 89%가 영어에서 가장 많이 쓰이는 3,000단어에 속해 어휘가 쉬운 편입니다. 전체 55문장 중 12문장이 질문이어서 의문문 억양과 짧은 대답을 연습하기에 좋습니다.

이 영상의 핵심 어휘

영상에 나오는 익혀 둘 만한 단어 15개를 발음, 뜻과 함께 정리했습니다.

단어발음뜻
institution 명사/ˌɪn.stɪˈtʃuː.ʃən/제도
connect 동사/kəˈnɛkt/잇다, 연결하다
node 명사/noʊd/결절
runner 명사/ˈɹʌnɚ/주자
recognition 명사/ˌɹɛkəɡˈnɪʃ(ə)n/인식
guarantee 명사/ˌɡæɹ.ənˈtiː/보증
arrive 동사/əˈɹaɪv/도착하다
scientist 명사/ˈsaɪəntəst/과학자
predict 동사/pɹɪˈdɪkt/예언하다, 예측하다
aspect 명사/ˈæspɛkt/양상
discover 동사/dɪˈskʌvə/발견하다
exhibition 명사/ɛksɪˈbɪʃən/전시
indicate 동사/ˈɪndɪˌkeɪt/가리키다
reward 명사/ɹɪˈwɔɹd/상, 보수
talented 형용사/ˈtæləntɪd/재능 있는

따라 말해 볼 만한 문장

영상에 나오는 짧고 완결된 문장으로, 일상 대화에서 그대로 쓸 수 있습니다:

  • What galleries showed your work?
  • What museums show your work?
  • Is your work selling?

주의할 발음

화자는 don't, you're, gonna 같은 축약형과 약화된 형태를 10번 사용합니다. 들리는 대로 짧게 발음하세요.

  • “sh”와 “zh” 소리: institution /ˌɪn.stɪˈtʃuː.ʃən/, recognition /ˌɹɛkəɡˈnɪʃ(ə)n/, influential /ɪnflʊˈɛnʃəl/, exhibition /ɛksɪˈbɪʃən/, auction /ˈɔkʃən/
  • 긴 단어 — 강세 위치에 주의: institution /ˌɪn.stɪˈtʃuː.ʃən/, recognition /ˌɹɛkəɡˈnɪʃ(ə)n/, influential /ɪnflʊˈɛnʃəl/, incredibly /ɪŋˈkɹɛdɪbli/, exhibition /ɛksɪˈbɪʃən/

한국어 화자가 어려워하는 소리:

  • /f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: influential /ɪnflʊˈɛnʃəl/, roughly /ˈɹʌf.li/, periphery /pəˈɹɪf.ə.ɹi/
  • /v/ — ㅂ(/b/)과 구별하기: arrive /əˈɹaɪv/, discover /dɪˈskʌvə/, convince /kənˈvɪns/
  • /z/ — ㅈ이 아니라 성대를 울리는 /s/: exhibit /ɪɡˈzɪbɪt/, resonate /ˈɹɛz.əˌneɪt/

이 영상으로 연습하는 방법

  1. 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
  2. 0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
  3. 자신의 목소리를 녹음해 원본과 비교하고, institution, connect, node 같은 단어에 특히 주의합니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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